A high-level overview: Defining "design", design in higher education, in industry
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A high-level overview: Defining "design", design in higher education, in industry

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A lunch 'n' learn presentation; relies somewhat heavily on the the word notes, and the intended audience works in Service, Product, and Mechanical Design. ...

A lunch 'n' learn presentation; relies somewhat heavily on the the word notes, and the intended audience works in Service, Product, and Mechanical Design.
This talk is intended to give a brief introduction to the world of design, meant to be accessible to someone just starting out in the field, or recently joining a team with designers.

It includes a general way to approach the topic, and an overview of what design can look like in academic fields and professional industries.

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  • narrative arch: In order to understand the definition of design: understand what you know of design already, what you think of when you hear the word design. Then, see where all the little bits fit into different aspects of a product; design can be many many different things. At this point, it’s important to note that this presentation is only going to look at a small part of design. This is because of just how vast the world of all things who claim design as their own. But also because of my own limited exposure to “design”, and the bias of my background and education. so, we will only be looking at product design -- and product in this case includes services, and digital offerings as well. Design of a product-- that’s still a huge bucket of definitions rolled into one.

    So, armed with a framework, we can look at a product again and organize all our intuition about design a little bit better. What of this is most interesting to you? What do you think would be the most challenging?

    What do you think you’re best at? These are the same questions students have to ask themselves when they enter into higher education Generally speaking, design departments fall into four buckets: Art, Mechanical Engineering, Computer Science, and the Social Sciences. Traditionally, students evolved into designers out of one of these disciplines -- they would grow skills in making something well, and then start answering some of the more conceptual / intangible questions around products. Majors, especially ones that are explicitly design, can incorporate any of the other four major buckets. Design has been driving the creation of many interdisciplinary majors (eg: Bauhaus era, Industrial design, Stanford’s product design, Human-Computer-Interaction). In Graduate programs (and increasingly in undergraduate departments) you start seeing vocational expertise that are explicit mixes of the 4 foundational buckets (eg: service, strategy, experience, systems design)

    An academic degree does not correspond 1:1 with a job anymore (and arguably it never did) Design professions evolved in a similar fashion from the 4 foundational buckets that the designers left school with. Once you leave school, you have the freedom to define what part of a product you want to design for yourself. So sometimes it’s a big picture definition, such as the bauhaus movement. But increasingly it’s the smaller details that are creating new professions. Professions are growing out of the in-between stages of product development. Professions are growing out of what used to be taken for granted when designing a product. So, for instance, this is where HCD really comes to the forefront. User Experience (UX) is another intangible that has now become a concrete profession. Emerging areas of interest in the industry continue to find new ways to combine the four foundational buckets (eg: UX+ME, UX+Social Sciences, UX + Hard Sciences, Data + ME)
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    A high-level overview: Defining "design", design in higher education, in industry A high-level overview: Defining "design", design in higher education, in industry Presentation Transcript

    • Ariana’s Lunch n Learn Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Design What is Design? What is considered “design” in schools? What do “designers” do in the professional world? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Q: why this presentation? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Q: why this presentation? * what do people mean when they call themselves a designer? * how do academic degrees relate to design careers? * how does “meas. of success” differ between different design areas? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • What is Design? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • How would you define DESIGN? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • [insert here] Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • DESIGN Ariana Koblitz ANIMATION DESIGN FASHION DESIGN FURNITURE DESIGN INTERIOR DESIGN MEDICAL DEVICE DES SHOE DESIGN WEBSITE DESIGN Design | iLab Lunch & Learn | January 17, 2014
    • Our Office: Ariana Koblitz PRODUCT DESIGN SERVICE DESIGN Design | iLab Lunch & Learn | January 17, 2014
    • What aspects of a product do we think of as “designed”? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • how it functions how it’s made how it looks Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • how it functions how it’s made how it looks Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Is there a better way to define design? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • How does this work for you? DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Definition components help create a common language in a team DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Example: Goal function optimisation function exploration Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Object Agent Goals Environment Components how it functions Requirements how it’s made how it looks Ariana Koblitz Constraints Design | iLab Lunch & Learn | January 17, 2014
    • What is design in higher education? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Academic buckets ART MECHANICAL ENGINEERING COMPUTER SCIENCE SOCIAL SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • GRAPHIC DESIGN ART INDUSTRIAL DESIGN MECHANICAL ENGINEERING MECHANICAL ENGINEERING DESIGN COMPUTER SCIENCE SOFTWARE ENGINEERING SOCIAL SCIENCES ANTHROPOLOGY Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Interdisciplinary Majors / Departments Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • kind of like a round calendar you can turn to meet your particular combination of interests / skills Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • HUMAN-COMPUTER-INTERACTION SCIENCE, TECHNOLOGY, in SOCIETY COMPUTER SCIENCES SOCIAL SCIENCES SOCIAL SCIENCES MECHANICAL ENGINEERING PRODUCT DESIGN ART MECHANICAL ENGINEERING GRAPHIC DESIGN ART COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Industrial Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Mass Production Craft Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Bauhaus Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Explicit combination of art & mechanical engineering Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Stanford Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • and... Computer Science increasingly plays a role in all of the above Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • UX + ME UX + Social Sciences UX + Hard Sciences Data + ME Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • What do designers do? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Academic degree not 1:1 to career anymore (or ever) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Leaving school, you now practice design. You define your own skills Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Design industry ART MECHANICAL ENGINEERING COMPUTER SCIENCE SOCIAL SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • ART INDUSTRIAL DESIGNER MECHANICAL ENGINEERING PRODUCT DESIGNER COMPUTER SCIENCE SOFTWARE DEVELOPER SOCIAL SCIENCES USER EXPERIENCE DESIGNER Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • So, that’s the big picture Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • So, that’s the big picture (you can go the other way around, too) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • “to design” Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Designers find new things in this equation to focus on Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Focus on: product intangibles Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Interaction design (UX) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Marketing / Advertising / Systems design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • [and, always: overarching role of human-centered design] Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Emerging professions in the world of the intangible Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • idea layout / plan manufacturing final product “to design” Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Expertise grows out of each of these Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • idea generation problem identification solution building Ariana Koblitz sustainable design holistic system design iterative process Design | iLab Lunch & Learn | January 17, 2014
    • The effects of globalization Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • product appeal product functionality Ariana Koblitz outsourcing (even more complicated) delivery systems Design | iLab Lunch & Learn | January 17, 2014
    • The lone designer hero Charles Eames Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • The myth of the lone designer hero Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Resources for further reading: LInkedIn discussion on types of design: here Slideshare on product failures: here Fast.co article on defining design: here Full dissertation by Canadian researchers: here Bauhaus manifesto: here Industrial design origins information: here Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • Thank you! Any further questions? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014
    • ~ Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014