The problem…
•  Lack of proper guidance to practice music
•  Repetitive practice can be boring
•  Lessons are not access...
Pick a Song1
Activity2
Feedback3
Track & Share4
How it works
Pick a Song1
Activity2
Feedback3
Track & Share4
How it works
Pick a Song1
Activity2
Feedback3
Track & Share4
How it works
Pick a Song1
Activity2
Feedback3
Track & Share4
How it works
 
Under the Hood
Music Display Engine
Interactive digital sheet music format that
listens and gives feedback
Wireless Audi...
In-depth period of R&D
FEB 2013
SEP 2013
FEB 2014
MAY 2014
Accepted into MaRS Centre
DEC 2014
JUN 2015
Launched the iOS Ap...
Features Subscription Content on Demand
Basic limited
_
$1.99-$4.99
Premium full
$7.99
monthly
$0.99-$3.99
Cost of
Revenue...
!  15% active users of app
!  10% conversion to subscription
!  5% projected monthly churn rate
!  $1.50 cost of user acqu...
Music Education in North America
Music Education
Sheet Music Market
Sheet Music
$9
Billion
Spent on Children for Ages 11-1...
50M+
Potential Users
4M+ X =
Addressable Market
$10 480M+
Addressable
Users
Per Month Addressable
Market
Cost Analysis
	
  
The Effect of Singspiel
Time
Invested
Money
Invested
Qualitative aspects
Average spending
on lessons
6 ...
Competitive Landscape
E-­‐assessment	
   Languages	
  
LMS	
  Online	
  
Educa4on	
  
There is NO Rosetta Stone for Music ...
Alex Norman
Growth Hacker
Prior Cash Exit
Wharton/McGill
Ivan Cheung
Founder
Eng, UWaterloo
Pouria Feweze
Algorithm Engine...
"  Equity Investment = $30,000
"  Non-dilutive Grants = $110,000
Funding Raised to date RAISING $500,000
o  $300,000 of it...
A gamification tool for
kids, 3-6 age range
$7.99/month
Sheet music notation with
pitch detection
Focus on page turning
$2....
$200 monthly
(92%)
$8
(4%)
$9
(4%)
User takes lessons at the rate of $50/hour and subscribes to SingspielA Use Case
Privat...
Publishers
•  New rev and better
brand experience
•  Little advanced from
paper, limited
interactivity
•  New technology
p...
Singspiel
Singspiel
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Singspiel

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Singspiel

  1. 1.   The problem… •  Lack of proper guidance to practice music •  Repetitive practice can be boring •  Lessons are not accessible to everyone •  Music lessons are expensive Problem
  2. 2. Pick a Song1 Activity2 Feedback3 Track & Share4 How it works
  3. 3. Pick a Song1 Activity2 Feedback3 Track & Share4 How it works
  4. 4. Pick a Song1 Activity2 Feedback3 Track & Share4 How it works
  5. 5. Pick a Song1 Activity2 Feedback3 Track & Share4 How it works
  6. 6.   Under the Hood Music Display Engine Interactive digital sheet music format that listens and gives feedback Wireless Audio Polyphonic Detector Algorithms that listens to music notes being played, and in real-time process audio to identify the correct note Personalized Learning Algorithms that record your mistakes over time and guide you to the right training/exercises Technology & IP
  7. 7. In-depth period of R&D FEB 2013 SEP 2013 FEB 2014 MAY 2014 Accepted into MaRS Centre DEC 2014 JUN 2015 Launched the iOS App Secure first publisher partnership deal 20,000 app downloads ($350,000 revenue) 140,000 app downloads ($2.8M revenue) Milestones
  8. 8. Features Subscription Content on Demand Basic limited _ $1.99-$4.99 Premium full $7.99 monthly $0.99-$3.99 Cost of Revenue _ 30% to AppStore + 35% Royalty to Publishers Business Model
  9. 9. !  15% active users of app !  10% conversion to subscription !  5% projected monthly churn rate !  $1.50 cost of user acquisition - 20% acquired virally and 80% paid Financials
  10. 10. Music Education in North America Music Education Sheet Music Market Sheet Music $9 Billion Spent on Children for Ages 11-16$3.8 Billion $580 Million Increase in Digital Sales25% Percentage of 115 Million Households in US With At Least One Person Currently Playing an Instrument Market Size
  11. 11. 50M+ Potential Users 4M+ X = Addressable Market $10 480M+ Addressable Users Per Month Addressable Market
  12. 12. Cost Analysis   The Effect of Singspiel Time Invested Money Invested Qualitative aspects Average spending on lessons 6 x 52 = 312 Hours $50 x 52 = $2400 Affordability Increase in efficiency 10% 10% Kids enjoy learning Savings 31 Hours $240 Track your progress Cost of Singspiel 0 $96 Clear indicator of improvement for the money spent 40% of what you save!
  13. 13. Competitive Landscape E-­‐assessment   Languages   LMS  Online   Educa4on   There is NO Rosetta Stone for Music Learners! Music  
  14. 14. Alex Norman Growth Hacker Prior Cash Exit Wharton/McGill Ivan Cheung Founder Eng, UWaterloo Pouria Feweze Algorithm Engineer Phd, UWaterloo Team Arian Rahbari Founder Eng., UWaterloo Professor Ponamabalam Engineering, University of Waterloo Krista Jones MaRS Discovery District Kerri Golden MaRS Discovery District Wojciech Gryc CEO @ Canopy Labs Super-Hero Advisors
  15. 15. "  Equity Investment = $30,000 "  Non-dilutive Grants = $110,000 Funding Raised to date RAISING $500,000 o  $300,000 of it confirmed [Investment Accelerator Fund & Biz Accelerator Program] Funding !  50% on Product Development [Support more instruments, Android version] !  50% on User Growth [9,000 Active Users, $300,000 projected revenue ]
  16. 16. A gamification tool for kids, 3-6 age range $7.99/month Sheet music notation with pitch detection Focus on page turning $2.99-$5.99 per sheet Educational software that works only with keyboard $149 yearly subscriptionVideo game for guitar $4.99/month Content/Technology Educational Value Competition
  17. 17. $200 monthly (92%) $8 (4%) $9 (4%) User takes lessons at the rate of $50/hour and subscribes to SingspielA Use Case Private Lesson Cost Sheet music [displacement of what they already pay] Singspiel Subscription [Incremental cost to enhance learning] Cost Analysis
  18. 18. Publishers •  New rev and better brand experience •  Little advanced from paper, limited interactivity •  New technology powering their direct to consumer initiatives Self-Study •  Mostly online today •  YouTube instruction – GuitarJamz, etc. •  Music archives – Petrucci, ChoralWiki, OLGA- descendants •  Little respect for copyright Private Instruction •  Geographically bounded •  Limited branding •  Distribute texts / sheet music but often copyright violations •  Online marketplace (TakeLessons) Public Instruction •  Tablets in classrooms, whether content exists or not •  In US, Common Core driving massive investment in digital solutions Market Dynamics

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