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The Wimax Challenge - Telcograde (quantumwimax.com)
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The Wimax Challenge - Telcograde (quantumwimax.com)

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Presentation of the Wimax Technology and Challenges conducted by Telcograde.

Presentation of the Wimax Technology and Challenges conducted by Telcograde.

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The Wimax Challenge - Telcograde (quantumwimax.com) The Wimax Challenge - Telcograde (quantumwimax.com) Presentation Transcript

  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Where is Wimax Today? Wimax operators today are something between an ISP and a mobile operator, concerning the latter loosing ground to LTE. Are they sitting between chairs or can they roam around? copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • How About Value Added Services?  If the WO (Wimax Operator) wants to become an ISP, he has no place in the Web2.0 value chain, except as a bit pipe.  If the WO wants to become a mobile operator, it’s missing traction, lacks terminals and the platform for launching Value Added Services as we know them from mobile operators. Do you hope for IMS? That is another expensive technology driven experiment without traction. copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Turn the Weakness into a Strength Let’s see how we can turn this around by looking first at market trends… …Let’s check on Web2.0, mobile VAS and Mobile2.0 copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Web2.0 Trends (not limited to)  Blogging  Social Networking  IM  Music downloads and other content  Location (Google Maps)  Video (YouTube)  Information (Wikipedia) copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Mobile VAS (not limited to)  Prepaid and Postpaid  Voice  SMS  Voicemail  USSD  Ringback Tone  Conference Call  Content copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • What is Mobile2.0?  Mobile Web2.0  Social networking  Mobile entertainment  Mobile broadband, TV, etc  Mobile advertising  Advanced content enabled via ODP (iphone, Android  Unified Communications (IM) and Convergence copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Conclusion  Mobile2.0 is a copy of Web2.0 with enhancements and mobility, but as of now leaves the operator out of the value chain.  Mobile VAS could be implemented on Wimax, but how and where is the business case? copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • A Reference Point  Japan is the first and to date only country with Mobile2.0 services (imode, etc.)  Japanese mobile operators have become a bit pipe for data.  Revenue sharing models are 90/10 in the favor of service and content providers  Japanese operators make good money, but cannot grow. copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Why ODPs?  Mobile2.0 requires ODPs for a good content and service presentation – mobile browsing will remain a pain for some time to come.  ODPs provide an application store with networking effect  The iphone gained 48% mobile Internet market share in 2008 copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Compact VAS1.0 Platform Find a (SIP enabled) compact VAS platform for supporting:  Prepaid  Voicemail  IVR  SMS/IM  Video gateway  Web conferencing/e-collaboration copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Some words about e-collaboration   Strong ROI for enterprises - the killer application during economical difficult times!   Available under licensing or revenue sharing basis (ready to go in two weeks!)   White label product   Web conferencing   Video conferencing   Whiteboarding   e-collaboration features   Multimedia chat copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Mobile2.0  Find a Service Delivery Platform for Mobile2.0  The SDP leaves you in the value chain as an enabler  Provides you with flexible charging mechanisms for Mobile2.0 VAS  Roll-out some simple Mobile2.0 applications to gain traction copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • VAS 2.0 SDP APIs
 entertainment
 needs
 OMC
 Informa8on
 UC/IM
 sub
 educa8on
 communi8es
 Portal
 B2B
 Sub
 Security
 market
 Blogging
 C2CC
 Place
 No8fy
 Billing
 Where
 character
 Health
 am
I?
 Jobs
 RTCG
 match/ Vanitxt
 da8ng
 MM
 Community
Pla-orm
 Mobile
 ODP
 SMS
 LBS
 SIP
 Video
 Web
 copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Telcograde Computer Systems copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • XTension All good business needs a catalyst:  Put a VAS1.0 platform and a Mobile2.0 SDP in place  Leverage of Web Conferencing and e-collaboration  Find three sets of mobile terminals: low-cost, mid- range and high-end (iphone will be WiMax enabled)  Equip the handsets with ODPs  Subsidize the handsets (more info on request)  Allow everybody to make money with your network to disrupt the market (more info on request) copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Final Words  You are the first mobile broadband operator  Don’t just try to be a bit pipe, become a service enabler  Don’t think WiMax, think Mobile2.0  Overcome the terminal challenge  Build your Service Delivery Platform to become a service enabler  Build a killer catalyst for gaining market share  Introduce a new subscription model The floor is yours for 2-3 years to come, use it! copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
  • Thank You! Telcograde provides consultancy for WiMax and mobile operators. For more info, contact Stefan at: stefan@telcograde.biz or +63 917 516 1311 copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi