2. Aadding customer insights, Macadamian Ayesha Khan

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2. Aadding customer insights, Macadamian Ayesha Khan

  1. 1. Confidential 10/7/2013 1 AGILE TOUR YEREVAN 05, October, 2013 ADDING CUSTOMER INSIGHTS INTO YOUR AGILE PROCESS
  2. 2. OVERVIEW  Introduction  Let’s talk about requirements  User needs  Integrating the user into the “machine”  Questions and Your Thoughts 2
  3. 3. ABOUT THE SPEAKERS: 3 Jennifer Fraser Director of Design Macadamian Ayesha Khan Development Manager Macadamian
  4. 4. 4 If you are trying to create a great user experience with your software then you need to stop thinking about user requirements.
  5. 5. 5 Requirements are kind of like an agile process:
  6. 6. 6 Requirements are kind of like an agile process: a lot of people say they have them, but what they are, means completely different things to each person
  7. 7. 7 Requirements Requirements
  8. 8. 8 Ottawa 10 UX 70 Engineering San Mateo 4 UX 4 Engineering Yerevan 2 UX 51 Engineering Cluj 0 UX 15 Engineering + many, many contractors!
  9. 9. 9 Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements Requirements
  10. 10. 10 Product Strategy Workshop
  11. 11. 11 Product Strategy Workshop otherwise known as: UX Strategy Workshop Product Definition Workshop Product Deep-dive etc…
  12. 12. 12 Agenda  An Introduction to Experience Strategy (9:00AM – 10:00AM)  Business Requirements & Analysis (10AM – 11:00AM)  Break (11:00AM – 11:15AM)  Stakeholder Value Chain (11:15AM- 12:00PM)  Lunch (12:00PM – 1:00PM)  Customer Experience Vision For Product (1:00PM- 2:30PM)  Break (2:30AM – 2:45PM)  Deep Dive of Job Creation Process (2:45PM- 4:45PM)  Wrap Up
  13. 13. 13 Business Requirements and User Needs
  14. 14. 14 Business Requirements and User Needs and Technical
  15. 15. 15 business technology user experience
  16. 16. 16 business user experience technology
  17. 17. 17 business technology user experience where the magic happens
  18. 18. 18 business user experience technology
  19. 19. USER NEEDS
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23 “As an end user, I can set user preferences of an existing connection or network profile including DNS, gateway, proxies, PAP/CHAP, WINS, user and password prompt.”
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27 Persona and Use Scenarios
  28. 28. 28 Agenda  An Introduction to Experience Strategy (9:00AM – 10:00AM)  Business Requirements & Analysis (10AM – 11:00AM)  Break (11:00AM – 11:15AM)  Stakeholder Value Chain (11:15AM- 12:00PM)  Lunch (12:00PM – 1:00PM)  Customer Experience Vision For Product (1:00PM- 2:30PM)  Break (2:30AM – 2:45PM)  Deep Dive of Job Creation Process (2:45PM- 4:45PM)  Wrap Up
  29. 29. 29  Customer Experience Vision For Product (1:00PM- 2:30PM)
  30. 30. 30 PERSONNA
  31. 31. 31 USE SCENARIOS
  32. 32. 32 WORKFLOW DIAGRAMS
  33. 33. 33 WORKFLOW DIAGRAMS
  34. 34. PUTTING THE USER INTO THE MACHINE
  35. 35. 35
  36. 36. 36 U X Product Backlog Sprint Planning + Task Breakdown Demo 2 Weeks Daily • Patch • Code Review • Continuous integration • Test • Bugs Task 1 Task 2 Task 3 USE SCENARIOS User Research
  37. 37. 37
  38. 38. 38
  39. 39. 39 U X Product Backlog Sprint Planning + Task Breakdown Demo 2 Weeks Daily • Patch • Code Review • Continuous integration • Test • Bugs Task 1 Task 2 Task 3 USE SCENARIOS User Research
  40. 40. 40
  41. 41. 41 “As an end user, I can…
  42. 42. 42 USE SCENARIOS
  43. 43. 43
  44. 44. CONTACT US 44 Ayesha Khan Development Manager akhan@macadamian.com Questions? Thoughts? Stories to share? Jennifer Fraser Director of Design jennifer.fraser@macadamian.com

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