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The market for mobile banking and other mobile financial services is growing at an ever increasing rate, with customer adoption in the US set to grow to 56 million users in the next few years. Institutions that have led the way are already seeing customer loyalty, return per customer and customer acquisition benefits.
The question now is not if I should enter this market, but how do I compete in the mobile banking space?
Mobile Financial Service Congress, 2-3 December, Miami, Florida, will provide critical insights to overcome technical and budgetary challenges, and winning strategies for fully exploiting the mobile channel.