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How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
How To Leverage Social Media for Hotels
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How To Leverage Social Media for Hotels

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Learn how to get started with Social Media for your Hotel and some proven principles that will turn consumers into Consumer Champions.

Learn how to get started with Social Media for your Hotel and some proven principles that will turn consumers into Consumer Champions.

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  • 1. ©Are Morch - Hotel Blogger 1
  • 2. Introduction!...................................................................................7 Social Media! ..................................................................................7 What is Social Media?!..............................................................................7 What is Hospitality?!..................................................................................8 Why Social Media?!....................................................................................8 Social Cloud Management!...........................................................8 Project Collaboration Tools!.....................................................................9 Consumer Interaction!.............................................................................10 Circle of Influence!...................................................................................10 Virtual Assistant!......................................................................................10 Premier Hotel Experience!..........................................................10 What is customer experience?!..............................................................10 Empowerment!.........................................................................................10 Why empowerment?!...............................................................................11 Crowd sourcing! .......................................................................................11 Why crowd sourcing?! .............................................................................11 Hotel Boundaries!........................................................................11 Identify common fears! ............................................................................11 Define your vision! .......................................................................12 Capabilities! ..............................................................................................12 SMILE!...........................................................................................12 Why SMILE?!............................................................................................12 Rinse / Repeat!.........................................................................................13©Are Morch - Hotel Blogger 2
  • 3. Outcome!......................................................................................13 Social Media Outcome! ............................................................................13 Customer Loyalty!.......................................................................15 Customer Loyalty and Segmentation! ....................................................15 Customer Loyalty SMILE!........................................................................16 Why Customer Loyalty?!.........................................................................16 Customer loyalty with game excellence!...............................................16 Social Media Strategy! .................................................................17 Why Should Your Hotel Have a Social Media Strategy?!.....................17 Where to start with Social Media!...........................................................17 Begin with the end!..................................................................................17 Social Networking!...................................................................................18 Developing the Social Media Strategy!..................................................18 Social Media Guidelines! .........................................................................19 Celebrate Social Influence!.....................................................................20 Social Media Response!..........................................................................20 Customer Relationship Management (CRM)!............................21 FTC!...........................................................................................................21 Social Networks!......................................................................................22 Social Media Facts and Statistics!.........................................................22 Listening Outposts!.................................................................................23 Blog!..............................................................................................23 Why have a Hotel blog?! ..........................................................................24 Facebook!.....................................................................................27©Are Morch - Hotel Blogger 3
  • 4. Facebook Fan Page!................................................................................28 1. Local Business or Place Page!...........................................................29 2. Company, Organization or Institution Page!.....................................31 3. Brand or Product!................................................................................33 Artist, Band or Public Figure!.................................................................34 5. Entertainment!......................................................................................35 6. Cause or Community!..........................................................................36 Facebook Etiquette!.................................................................................37 Facebook Places! .....................................................................................37 Twitter! ...........................................................................................39 Individual Tweets!....................................................................................39 Designated Tweets! ..................................................................................39 Twitter Basics!..........................................................................................39 Twitter Customer Service!.......................................................................40 Twitter Etiquette!......................................................................................41 Short Urls!....................................................................................42 #hashtags!................................................................................................43 LinkedIn!.......................................................................................43 LinkedIn Company Profile! ......................................................................43 LinkedIn Answers!...................................................................................45 LinkedIn Groups!.....................................................................................46 YouTube!.......................................................................................47 YouTube ʻHow Toʼ Videos! .......................................................................47 Google+!.......................................................................................48©Are Morch - Hotel Blogger 4
  • 5. Start the conversation!............................................................................49 Connect your website! .............................................................................49 Share it with the World!...........................................................................49 Build your Circles!...................................................................................49 Google+ Direct Connect!.........................................................................49 Hangouts!.................................................................................................49 +1 Button! ..................................................................................................49 FourSquare ! ..................................................................................49 FourSquare for Brick and Mortar!..........................................................50 FourSquare Gaming Element! .................................................................50 Foursquare Add Venue!...........................................................................50 FourSquare Specials!..............................................................................51 Hotels that rocks on Social Media!!...........................................51 Help! The Social Network Is Down..!..........................................52 Down Time Reasons!...............................................................................52 Hotel Strategies and Hotel Marketing & Social Media Strategies groups on LinkedIn!..................................................53 Serve Your Guests COMPASS!...................................................54 Recommended Recourses! .........................................................54 Wordpress Theme! ...................................................................................55 Blog Training!...........................................................................................55 Newsletter / Email Marketing!.................................................................55 Wordpress Plugins!.................................................................................55 Social CRM (Customer Relation Management)!....................................56©Are Morch - Hotel Blogger 5
  • 6. Learn How I can Serve You!!.......................................................57 Connect! ........................................................................................58©Are Morch - Hotel Blogger 6
  • 7. IntroductionSocial Media is starting to make an impact on the Hotel Industry. New trends andmarkets are ready to be captured. Hotels are now changing to Social Hospitality.Our customer needs and wants is changing and adapting to Social Media. Theirinteractions with our brand are done through Social Media. Traveler’s is bloggingabout all their experiences. Customers tweet customer service related questions.Our partners and clients post updates on Facebook. Employees and HotelStudents find answers through LinkedIn.Social Media authorities provide tremendous marketing value by providing aYoutube presentation of our product and service.iPads is becoming an amenity for our guests.We need to be part of Social Hospitality. Starting by defining our new vision,values and how we will meet these new trends and market. We know what weare capable of deliver. Now we need to adapt and change our service.I have in this mini workshop provided you with tips and advices that will help youtake back control of your product and service.Enjoy it, and be a true servant of Social Hospitality – share it with youremployees, managers, owners, partners and yes… customers.Social MediaWhat is Social Media?Social media are media for social interaction, using highly accessible andscalable publishing techniques. Social media use web-based technologies totransform and broadcast media monologues into social media dialogues.One of the key components in successful social media marketing implementationis building "social authority". Social authority is developed when an individual ororganization establishes themselves as an "expert" in their given field or area,thereby becoming an "influencer" in that field or area.It is through this process of "building social authority" that social media becomeseffective. That is why one of the foundational concepts in social media hasbecome that you cannot completely control your message through social mediabut rather you can simply begin to participate in the "conversation" in the hopesthat you can become a relevant influence in that conversation.©Are Morch - Hotel Blogger 7
  • 8. The key elements to Social Media are;  Listening  Relationship building  Trust building  Providing value  Support  AskWhat is Hospitality?Hospitality is the relationship between guest and host, or the act or practice ofbeing hospitable. Specifically, this includes the reception and entertainment ofguests, visitors, or strangers, resorts, membership clubs, conventions,attractions, special events, and other services for travelers and tourists.Why Social Media?Social Media is not meant to replace traditional Hotel Services it is just addinganother value that will help improve these services. The Basics for the HotelIndustry is still to deliver premier services providing customers with the productand service they really want and need.Social Media is not either a magic wand that will turn around your images justbecause you implement it together with traditional services.Many Hotels and Small businesses will still do ok without Social Media. Internetand Social Media is still young, and will evolve with time. Some of yesterdaysSocial Networks is already gone, some of today’s Social Networks mightdisappear. New Social Media tools pops up faster then we can capture it.The important part about Social Media is to learn the principles and find the righttools for your Hotel or Small business.In this report I have put focus on turning your consumers into raving advocatesfor your brand. I have added two elements that are beneficial when introducingSocial Media into your brand. These elements are crowd sourcing andempowerment.With these elements you can turn your brands image around, and start developraving advocates for your brand. You adapt and change to new trends, andattract new markets. This will also help you to meet seasonal challenges. Plusyou will develop a larger base of return customers.Social Cloud Management©Are Morch - Hotel Blogger 8
  • 9. Cloud Management is the principle of manages shared resources with everyonethat is involved in a specified project.Project Collaboration is the future of Social Media projects. You will have toopportunity to dip into a pool of high quality information.Project Collaboration ToolsCollaboration is the process where two or more people or organizations worktogether to realize shared goals. Social Media brings new aspects to prepare ourproducts and services for the consumers.Here are some great tools that I use for Project Collaboration  Google Docs - create and share documents, spreadsheets, presentation and project calendars  Flickr Groups Flickr Groups – create and share photos with project group  Evernote – capture and share ideas through your desktop, mobile or Tablet  Vimeo – product info during initiation phase  Dropbox – details of client projects  GotoWebinar – for training, coaching, seminars, ad hoc info and follow ups©Are Morch - Hotel Blogger 9
  • 10. Consumer InteractionCloud Management allows your consumers to interact with ongoing projects innew and creative ways. This gives you the opportunity to discover yourconsumers needs and wants during the initiation phase. </p>Circle of InfluenceYou will create a circle influence during project development. New input channelswill be available for no additional cost. Be willing to share valuable content, andyour project will then have a great opportunity to go viral when you release it.Virtual AssistantYou can also outsource elements of your project to a Virtual Assistant. This canbe very cost efficient and help you with free up some of your time.Premier Hotel ExperienceWhat is customer experience?Customer experience is the sum of all experiences a customer has with asupplier of goods or services, over the duration of their relationship with thatsupplier. It can also be used to mean an individual experience over onetransaction; the distinction is usually clear in context.EmpowermentEmpowerment refers to increasing the spiritual, political, social, or economicstrength of individuals and communities. It often involves the empowereddeveloping confidence in their capacities.Social Media allows employees to be involved in their work environment in waysthat has is very creative and motivating.Happy employees equal premier experiences both for the Hotel and thecustomer.Catch your employees doing something right by utilizing social media. Beingproactive will make your Hotel shine.©Are Morch - Hotel Blogger 10
  • 11. Why empowerment?Involve your employees in development of your product and service. Promotetheir Social Media profiles through various Social Networks. Let your employeeshave an impact on your product of service.Crowd sourcingCrowd sourcing is the act of outsourcing tasks, traditionally performed by anemployee or contractor, to a large group of people or community (a crowd),through an open call.Involve your customer in your process when you change and adapt to SocialMedia.Why crowd sourcing?With Social Media you have some new unique tools available that will allowyou’re to solicit input directly from your customers. Discover what your customersreally want, and adjust your vision accordantly. Ideas and suggestion can beobtained in a new creative way. Develop your Hotel Idea Wall, and allow yourcustomers and employees to elaborate on ideas that will add value both for thecustomer and the product and service you provide.Hotel BoundariesIdentify common fearsChanges always bring up various kinds of fears among all parts involved in theprocess. It is crucial to address these fears else rumors will take control. Andonce rumors take control you are out of control.Common fears: Time – it will occupy too much of our time Control – there is no control of the conversation Privacy – customer trust in ability to keep anonymity Demographics – our location is just not out there Critique – open hotel for more critique from customers Change – Social Media represent something new and unknown Distractions – employees occupied on Social Media Branding – hurt image/brand©Are Morch - Hotel Blogger 11
  • 12.  Security – lack of security on Social Media Cost – unexpected/unplanned costs involved Technology – we don’t have the proper technology or skills involved Failure – what if it don’t work Startup – we don’t know where to startDefine your visionKnow where you have been yesterday, know where you are today and then startdefine your window of opportunity for tomorrow.CapabilitiesWhat kind of services are you capable of delivering?If you work at a hotel where it is no ocean within miles then you are not capableof delivering a room with ocean view. Familiarizing yourself with some hotels thatprovide this service you is capable of doing. This way you can provide service toyour customer and offer to check some of your references out for them. And askyour customer if they want you to request a courtesy hold if there are availablerooms.If your customer has forgot their shirt at home, and is about to attend a businessmeeting providing your customer with a shirt is a service you are capable of.Some of these examples are not within the traditional services most hotels offer.If you add a little creativity into your vision then you can turn challenges intoopportunities. Going that extra mile for your customer creates raving advocates.Stop focus on the limitations and start take advantage of the opportunities. Thereal power of Social Media is word of mouth – and if this goes viral your effortswill pay you back over and over again.SMILEOne of the most powerful and basic customer service elements in Hotels is toSMILE.Why SMILE?Crowd sourcing and empowerment is also important element of Team building.You want all parts of your Team to pull in the same direction. When you changeand adapt you want to do this together with your Team.©Are Morch - Hotel Blogger 12
  • 13. Problems are often a result of elements in the process that is out of control. If youfocus on the element in the process and not the problem then it will take lesseffort to get the process back on track again.SMILE will allow you to focus on the process.S – Specific – Make sure you are specific on your expectations regarding SocialMedia, and that this is within your Hotels vision. Social Media can assist you inproviding premier customer experiences. Know your hotels window of opportunityand what you are capable of deliver.M – Measurable – Creating listening outposts will create valuable controlsystems. Collect data of where and when your hotel is mentioned, and who ismentioning the hotel. Track your traffic from Social Media.I – Idea – Involve your employees. Create a Hotel Idea Wall for how to utilize andimprove the Hotels usage of Social Media. Let your employees have SocialMedia channels and provide their profiles on Hotel website/blog.L – Learning – Implementing Social Media is a learning process – be willing toexperiment, take risks. Develop an internal training program together with youremployees. It is also ok to take in outside resource that will set up a coachingprogram.E – Evaluate – Have a continuous evaluation process that allows your hotel toadapt and change when needed.Rinse / RepeatCreating premier customer experiences will be a continuing process that willchange and adapt. Improvements will appear when you allow yourself to rinseand repeat.OutcomeDefine outcomes you expect when implementing Social Media into your hotel.Social Media Outcome Changed attitudes Fun time Pay It Forward Be present New Ideas Increased Happiness©Are Morch - Hotel Blogger 13
  • 14.  Consumer Loyalty Change image of hotel Increase RevPAR Cost efficient New market segments Trendsetter Market leader Loyal and happy employees Improved reward programs Satisfied owners/partners New technology New skills Raving advocates Improved customer experience Improved communication Relationship / Trust Increased return customer base Higher frequent customer referrals Care Support Team Community Builder Environment New opportunities Brand recognitions Brand Equity Extended service areas Compatible service areas Social Hospitality Authority New gigs – events – key notes Arena for events – conferences©Are Morch - Hotel Blogger 14
  • 15. Customer LoyaltyCustomer Loyalty or Raving Advocates is the ultimate outcome of premiercustomer experiences.Building great relationships, developing trust and providing value that meets yourcustomers needs and wants your Hotel will reach this outcome. Loyal customerwill offer you a competitive strong advantage. It is more cost efficient to getrepeat business from your loyal customers than to find new customers. Loyalcustomer will also bring in new customers.Social Media is a channel that allows Hotels to further strengthens core values.Empowerment and crowd sourcing will take your Hotels product and service to anew level. New trends and market segments bring with it new expectations.Social Media allows you to have listening outposts to capture on the informationthat triggers your customers.Customer Loyalty and SegmentationIdentify your Window Of Opportunity;  What types of services are we capable of deliver?  What is our product?  What systems do we have in place to reach our customer today?  In which areas can we NOT change our product and service – be honest and truthful  In which areas can we change our product and serviceTo identify Customer Loyalty your Hotel have to start out with the basics;  Who are your customers?  What are they like?  Where can I find new customers?  Which communication channels should our Hotel use to connect with them?Deliver One Percentage extra;  Give all parts involved more then their expectations  Give back to your community  Start a goodwill programCustomer Loyalty is adding to Loyalty or Reward programs that are already wellimplemented into Hotels. Social Media and New Media bring new elements thatadd value to Loyalty or Reward programs.©Are Morch - Hotel Blogger 15
  • 16. iPhone and iPad applications are new ways to reach out to your Hotel customers.Customer Loyalty SMILEUse the SMILE strategy to connect these elements together into your SocialMedia strategy.Why Customer Loyalty?Customer Loyalty effects human behavior and emotions. This is where youengage your customer’s hart and mind.Effects of Customer Loyalty;  Pricing – you negotiate cost with loyal customers  Payment – loyal customers pay on time  Referrals – loyal customers willingly provides referrals  Turnover – turn over rate among loyal customer is less then 5% due to reasons out of your control  Competition – loyal customer will share competitive date  Perception – loyal customer perceive you as a partner  Contract – you have a virtual life time contract with your loyal customers  Difficult times – loyal customer will stand by you in difficult times  Triggers – loyal customers share their trigger points  Involvement – loyal customer get involved in a positive development of your brand  Givers – loyal customers are givers not takersCustomer loyalty with game excellenceWe all can play an excellent game once in while, but game excellence representconsistency. The same is true with service. Delivering service excellence on aconsistent basis is what will create customer loyalty.©Are Morch - Hotel Blogger 16
  • 17. Social Media StrategyOne of the elements that are required when you implement Social Media intoyour Hotel is to have a Social Media Strategy.Why Should Your Hotel Have a Social Media Strategy?The most important question you have to ask yourself regarding your product orservice is;Are my customers likely to be online?In a lot of businesses today this is the case. Though there are still products andservices that are not online. And just a reminder – Social Media is not meant toreplace traditional marketing channels – it is a tool that will allow you to buildadditional brand equity.Social Media Strategy starters;Where are we going?How are we going to get there?Let’s get there. How do you know you have arrived?Here are some cool tips that you can adapt for you Social Media Strategy;  Turn the company newsletter into an internal blog and give all employees the ability to contribute  Establish a social media policy for employee participation in social media on company time and beyond  Let employees vote on the best ideas suggested by other employees  Resolve to respond to customer service issues within three hours, via social mediaWhere to start with Social MediaBegin with the endThe simplest rule for success with Social Media is to start with the end. If youreally dont have a clear vision of what outcome you want from Social Media,then it will be difficult to define a route that will guide towards your destination.Let me be clear an end vision does not remove roadblocks. But if done properly itprovides you with tools for proper response.©Are Morch - Hotel Blogger 17
  • 18. According to a survey done by R2integrated (R2i) 45 percentages reported thattime and resources combined would be the biggest challenge with Social MediaMarketing. 42 percentages reported that time and resources were the greatestbarriers to entry into Social Media. And 38 percentages reported that theirbiggest mistake was not to allocating enough time and resources for theimplementation of Social Media.Make sure you implement principles that handle some of these adversities.Implement some basic Social Life Management principles.Social Media is not about the Social Network its about Social Networking.LinkedIn | Facebook | Twitter | YouTube | FourSquare | Google+There are several different Social Networks out there and they all play animportant role in your Social Media Strategy.But to many jump on a Social Network because that is the thing to do thesedays else you lose out. Dont do this mistake!Start learning the principles of Social Networking. Social Networks will come andgo.Format your Social Networks as groups and then meet their wants and needs.Social NetworkingSocial Networking is about communicating with your peers. Collaborate with yourtrusted network. This requires you to share some of your insight with others.Engage and respond to the community. Show people that you care, and thatthere is a real person behind your Social Media Signatures.Social Media is no magic wand! It requires that you learn and follow theprinciples.Remember it is no longer just word of mouth - now it is World Of Mouth.And the audience is king!Developing the Social Media StrategyYour employees are the key to develop a successful Social Media Strategy.Divide your employees into 4 groups. The main focus should be on how to createan exceptional experience for our consumers.©Are Morch - Hotel Blogger 18
  • 19. Start asking ‘What can be done to create more:’Social Media GuidelinesSocial Media Guidelines is where you will define your Hotel or Small BusinessSocial Media Etiquette. This is how you want all in your organization to engagewith Social Media. Anyone that is employed with your Hotel or Small Businessshould apply to these Social Media Guidelines both off and on work.Here are some of the elements that can be covered by your Social MediaGuidelines:Be transparent – provide honest and truthful information – disclose yourrelationship with the brandBe judicious – don’t violate your brands privacy and confidentialityBe authentic – make sure your write about your area of expertise, when youwrite outside your area of expertise provide proper disclosureBe perceptive – represent your brand, be consistent, be proud of who you areand your brands identityReach out – engage in the conversation, identify consumers that mention yourbrand or nicheAdd value – identify your consumer’s needs and wants, and add value related tothis©Are Morch - Hotel Blogger 19
  • 20. Be a thought leader – make your content open-ended, be proactive andanticipate trends, don’t talk negative about your competitions – why not refer tothem?Create excitement – share the values you learn, share Social Goodwill andleave Social FootprintsDid you screw up? – if you make mistakes – ADMIT IT!Pause – if you question your knowledge or info, then pause and ask for othersopinion within your own organization before you hit SEND..Rinse/Repeat - developing your Social Media Guidelines is a ongoing process.Adapting to changes and new requirements is important. And it also important tobe open to change when the process raise concernsCelebrate Social InfluenceIntegrating Social Media and Customer Loyalty is an ongoing process of variousimprovements that will take place. Therefore it is important to celebrate the smallvictories, and reward the progress.Change will not come over night, and make sure to be prepared for adversitiesalso.Social Media ResponseWith Social Media Response you have a very short time window to provideproper response. And you want to strive respond within the same medium asyour consumers provide response related to your product or service.Stick to a personal response that the consumer can relate to. Avoid scriptedboring responses.Providing proper response is a learning process, so allow you to do somemistakes. Nobody expects a perfect answer, as long as you take time to listen.If you don’t know what response to provide, find someone that knows. Heck Iwould say even refer the consumer to your competitor if you cant provide theproper response.The long-term effect of proper response will always triumph the short-term effectof a bad response.©Are Morch - Hotel Blogger 20
  • 21. Customer Relationship Management (CRM)Social Media is a great tool to add value to already existing CRM systems. Thiswill embrace the relationship between the consumer and your product andservices.Acquire - CRM can help a business in acquiring new customers throughexcellent contact management, direct marketing, selling and fulfillmentEnhance - CRM combined with customer service tools offers customers premierservice from a team of trained and skilled service employees, which offerscustomers the convenience of one-stop shoppingRetain - CRM software and databases enable a business to identify and rewardits loyal customers and further develop its targeted marketing and relationshipmarketing initiativesFTCFTC – Federal Trade Commission provided in 2009 a lot of new changes toregulate Social Media. Primary these changed effected endorsements.Changes covered some important elements that need to be part of your SocialMedia Strategy.a. Provide proper disclosure. All information provided must be truthful.©Are Morch - Hotel Blogger 21
  • 22. b. Monitor conversations. Correct any misinformation / misstatements.c. Create training programs and social media policies that follow these basic common sense guidelines.Social NetworksThere are several Social Networks that covers various purposes. Social Media isnot meant to replace traditional services or products provided. The main purposewith Social Media is to add value to your service and product. Find SocialNetworks that fit your hotels needs and wants.Select a Social Network;a. That embrace your Hotel Touch pointsb. Where your guests hang outc. That support relationship buildingd. That support trust buildinge. Allow you to provide extended customer servicef. Connect with raving advocatesg. That support flexibilityh. That support innovationsi. That allows video and audio presentationsj. That supports the latest trendsk. That attract new customer to your hotell. Take advantage of location based serviceSocial Media Facts and Statistics  Facebook has over 800 million users  Facebook has more weekly traffic then Google in US  20 Million visit Wal-Mart daily whereas 250 million visit Facebook daily  50% of the mobile users in UK is on Facebook  The fastest growing segment on Facebook is 55 – 65 year-old females  Twitter has over 100 million users  Twitter’s search engine get over 600 million queries a day  There are over 250.000 Twitter applications available  YouTube is the 2nd largest search engine in the world  The average online viewer watches 12.2 hours of online video each month  There are over 200 million blogs  54% of bloggers post content daily  25% of search results for the world’s Top 20 Brands are links to user generated content  34% of bloggers post opinions about products, services and brands  LinkedIn has over 135 million members in over 200 countries.  A new member joins LinkedIn approximately every second, and about half of our members is outside the U.S.  Executives from all Fortune 500 companies are LinkedIn members.  95% of companies uses LinkedIn for recruitment©Are Morch - Hotel Blogger 22
  • 23.  Google+ has grown to over 26 million members just in a few months  Foursquare has over 1.5 Million venues  Over 15.5 million has checked in to venues with FoursquareListening OutpostsOne of the most important Social Media strategies to implement is to createlistening outposts.Listening Outpost will help you track anytime your brand is mentioned throughSocial Media. This is also a great way to find information related to your marketsegment.Google Alerts is one great tool that allows you to set up related search words foryour brand, and then send you an email every time these search words ismentioned.Google Reader is another great tool to listen in to related conversations.Twitter Search is great for finding Tweets that mention your brand, and relatedinfo.Twitter Clients is another great way to listen to the conversations about yourbrand, and related info. There are three main types of Twitter clients that can beutilize. These are desktop clients, web clients and mobile clients.TweetDeck is a desktop client that allows you to set up several search columnswhere you listen into various topics related to your brand. You can also connectthis client up against Facebook, LinkedIn, Google Buzz and Foursquare.TweetDeck also provide mobile and an iPad client.Seesmic is another great desktop client that allows you to set up several searchcolumns where you listen into various topics related to your brand.Hootsuite is a really great online desktop client. Here you can access severalSocial Networks. And this client provide some great statistics.BlogA blog is primarily an interactive web log. From a Hotel perspective I like to defineit as an online business log.Your blog will be your Social Media Hub. Most of your Social Network links willlead customers back to your blog.©Are Morch - Hotel Blogger 23
  • 24. Why have a Hotel blog?A blog is a great tool for storytelling. Hotels have an abundance of valuablestories to share. Getting everyone in the Hotel Family involved is great way toincrease customer loyalty. You can inform, interact and learn from yourcustomers.It is a great traffic source.Utilize your listening outposts to channel your customers back to your blog. Ablog can build up on customer loyalty and can help you save on advertisingcosts.It can build up on your brand, and will be a channel to gain more trust.A blog will help you build a community, and provide a different side of the Hotelthat customers usually don’t see. Be honest and truthful.If you have a traditional Hotel Website a blog will not replace this. You should onyour website have link to your blog.©Are Morch - Hotel Blogger 24
  • 25. The website will provide greats ways to find information about the Hotelsproducts and services.The blog allows you to interact with your customers in a different way. Bill Marriottand his team do this in a great way on Marriott on the Move. As you see here isseveral links to some our their Listening Outposts.Here is another example on how a Hotel Website connects directly with theirblog;©Are Morch - Hotel Blogger 25
  • 26. Mr & Mrs Smith Hotels utilize their blog similar to Marriott. On their SmithTravelBlog they provide a lot of great content that is related to their brand.These are great examples on how you add additional value to your hotel. And itprovides your customers with all the options to stay in touch with the latest newsfrom the Hotel. This is a great route to take to build customer loyalty with SocialMedia.©Are Morch - Hotel Blogger 26
  • 27. FacebookFacebook is the Social Water cooler where you hang out sharing info with family,friends, colleagues, business partners, and customers.Here you share stories with your friends and family. You can post pictures andvideos, or share valuable blog content. It has also become a large community forvarious games.Facebook is with out any question the largest Social Network on the Internettoday with over 800 Million registered users.For your Hotel you want to create a presence on Facebook by creating aFacebook Fan Page for your Hotel.©Are Morch - Hotel Blogger 27
  • 28. Facebook Fan PageFacebook Fan Page is a distinct and customizable presence on Facebook thatenables your brand or local business to interact with your customers in newways.Facebook Fan Page enables businesses to leverage the power of connectionsbetween users and turn customers into raving advocates. User actions from theFacebook Pages are virally distributed through our technology-driven channels,News Feed and Mini-Feed.Your Facebook Fan Page can be tailored with your own content, pre-installedapplications and features such as flash player, photo uploaded, ratings and more.©Are Morch - Hotel Blogger 28
  • 29. There are 6 different categories of Facebook Pages;1. Local Business or Place PageYou want to create Local Business Page for your Hotel. It really ads great valueto your Hotel to establish a local presence on Facebook.©Are Morch - Hotel Blogger 29
  • 30. Establish your Local Business page with the same name as your Hotel. Sharelocal stories, local attractions, events and more. Be creative. Interact with yourcustomers.Remember that the customer experience starts before the customer arrives atthe Hotel, and ends long after they have departed from the hotel.©Are Morch - Hotel Blogger 30
  • 31. 2. Company, Organization or Institution PageThe Roger Smith Hotel Facebook company page is a great example how tocreate premier customer experiences, and add additional value to their serviceand product.Starwood Hotels & Resorts Worldwide, Inc. is another example:©Are Morch - Hotel Blogger 31
  • 32. Sheraton Hotels & Resorts is a Company Fan page within the Starwood family.©Are Morch - Hotel Blogger 32
  • 33. 3. Brand or ProductTripAdvisor has defined themselves as a Website through Facebook Fan Pages.Facebook is a great Social Network to build Brand Equity. This can be related toa Hotel Chain, Hotel type within chain, Hotel management group etc.©Are Morch - Hotel Blogger 33
  • 34. The Product page I advice you to utilize if you have great selection of products tooffer.Engage your consumers and provide them with up-to-date related product orservice information.4. Artist, Band or Public FigureChip Conley founder and CEO of Joie de Vivre is a great example of a PublicFigure.©Are Morch - Hotel Blogger 34
  • 35. This is actually an upcoming trend for Hotels. There are not many public figuresyet in the Hotel Industry. But there are some that has established a brand fortheir names in association with a hotel brand.5. EntertainmentEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasakiis a great example on how to profile a book through Facebook Fan Pages.©Are Morch - Hotel Blogger 35
  • 36. 6. Cause or CommunityFacebook Community page is more designed towards a topic or cause you arepassionate about.On each Community page there is provided additional information that addadditional value. And this is a great way to profile your niche in training sessions.©Are Morch - Hotel Blogger 36
  • 37. The intentions of Community pages are to provide collaboration of sharedknowledge. In some way a Community Pages is similar to wikis.Facebook Etiquette a. Start engage with your consumers It will add the ability to share and comment on your consumers content. b. Create engaging content Engaging content will show up in the Facebook News Feed. c. Tag your consumer Tagging builds brand equity and is great way to show Social Goodwill. d. Break from the pack Be willing to take risks. Be a trendsetter and start being in response mode. e. Google It! Be smart with your username. Facebook Fan Pages is extremely SEO friendly. f. Shoot, Clip and spark interest Embed exclusive Videos to your approach. Develop a cause, ignite passion and invite consumers to weigh in g. Tweet It! Share It! Connect your Facebook account with Twitter and your blog. h. Make it more accessible with RSS Utilize RSS applications to allow consumers to subscribe to your updates. i. Measure performance Facebook Insight offer valuable consumer information. Learn which content work best. j. Woo your consumer Find out what your consumers want, and give what they want and need. Provide them with sample strategies. k. WoW them Make a difference with your business. Make a difference in your community.Facebook PlacesFacebook Places is a Facebook feature that allows you to see where your friendsare and share your location in the real world.Make sure you add and claim your Hotel on Facebook Places;©Are Morch - Hotel Blogger 37
  • 38. 1. Open the Facebook Application on your iPhone 2. Click on the Places icon 3. Click on Check In 4. Click on + 5. Then Add your place 6. You will be reminded that places are public, so verify that is ok to add your Hotel. If it is ok click Add 7. Then log into Facebook and Search for your Hotel Name 8. Click on ‘Is this your business?’ 9. Then you will be requested to certify that this is your business 10. Facebook will send a pin code to your cell phone. You are required to verify that they have the correct phone info. Then click on Call me now 11. Then you will receive a voice message with the correct pin code©Are Morch - Hotel Blogger 38
  • 39. 12. Put in this pin number in the verification field, and click Verify 13. Facebook will send you a documentation when your Facebook Place is properly claimedTwitterTwitter is a microblog that provided live content limited to 140 characters perpost. We call each post a Tweet.Twitter is a great tool for starting a dialog with your customer or potentialcustomers. This a great tool to provide extended customer service. Twitter alsowill support relationship and trust building. And you can provide additional valuethrough Twitter.Individual TweetsSome hotels are ok with individuals sending Tweets for the Hotel as long as theyfollow proper guidelines. In this case they will create a Twitter profile for theindividual that represent their hotel relationship.Designated TweetsOthers prefer to Tweet under designated Twitter brand profiles. You can provideTweets from a designated brand profile, and also identify who it is that is theauthor of the Tweets. Some hotels rotate this among designated hotelemployees. Twitter will allow you to change name of whom it is that provide thetweets.Twitter BasicsAll updates you write on Twitter are called Tweets. These Tweets is restricted to140 characters per update. So you need to provide links to other Social Networksthat will allow us to provide additional information. Primarily you want to guideyour customers back to your blog. You can also direct them to your Facebook fanpage.Twitter BIO has a limit of 160 characters. Use this to identify your networksegment. You can here also add back links to your Hotel.©Are Morch - Hotel Blogger 39
  • 40. Twitter Customer ServiceTwitter is a great Social Network to detect customer service relatedconversations regarding your Hotels product or service.If a customer Tweet either concern or a positive recognition you want to reachout to this customer. If it is a positive recognition, send a thank you Tweet. This isa very simple and effective way to give back to your customer. And reach out tothem and invite them to stop by your hotel next time they are in your area. Becautious with provide rewards when a customer provide a positive recognition.This can put you in a situation that you did not anticipate. Create a simple Tweetarchive. This gives you the opportunity to reach out to this customer when he orshe returns back again.Here is example of a positive tweet I sent to my friends at @FourSeasons;And this is their great response back;©Are Morch - Hotel Blogger 40
  • 41. If a customer tweet a concern, then follow the traditional guidelines. Start withempathy and apologize for the inconvenience. Use your listening skills and goand check out their tweets.If you need further clarification, ask them to specify their issue. Then ask whatyou can do to help resolve their concern. At this time you can also request if it isok that customer send their email to you via a Direct Message.This so you can get a better picture of their concern. If the customer agree tosend you and email, then it is crucial that follow up immediate through email. Andthen send the customer a Tweet that you just sent them an email.Twitter is also great for upcoming campaigns, contests, specials and events.Give your customer a glimpse of some of the daily activities that you have goingon at your hotel.Twitter is a great Social Network to build on existing relationships and establishnew relationships. It will help you build trust, and you have great tool for providingadditional value to your Hotels product and services. With proper listeningoutposts you can catch on to new trends, and discover new market segments.You can utilize Twitter to send out simple questions to discover some of theirneeds and wants. If you want more in debt answer you can post surveys orquestionnaires at your hotel blog.Twitter EtiquetteRespond to consumers that mention your brand. Build quality relationship andtrust with your consumers. Provide value related to your brand products andservices.©Are Morch - Hotel Blogger 41
  • 42. Reaching out to your consumer’s questions related to your brands products andservices is important. You should also reach out when there are generalquestions related to your market segment, or questions that might be related toyour area.Avoid sending affiliate links or advertising in your tweet. If you do send make sureyou provide proper disclosure. Promotional, discount or tweets that include acoupon is ok.Follow the 90/10 rules when it comes to Twitter. 90% of your Tweet is aboutconsumer value and respond to consumers. 10% self-promotion, this is related totweets that include promotions, discounts or coupons.Short UrlsSince Twitter has a limit on 140 characters per update we sometimes has to lookinto options that allows us present a very long link in a more efficient way.Short Urls provides us with these options. The basic principle here is to turn along url into a short url.There are some great services that allow you to do this in a very effective way.bit.ly is one of the most common short url services available. And this service issupported by most Twitter Clients. This service also has some great statistic thatis very helpful.©Are Morch - Hotel Blogger 42
  • 43. #hashtags#hashtags is used as identifiers for various keywords or topics. Many utilize#hashtags related to an event or specials. Hotels can attract new customer withproviding a Tweet #hashtag code.You will find # for almost any topic. Events will often create a # related to theirspecific event so participants can communicate with each other and outsidepeople with interest in the event can also check on whats going on without beingthere.#hotel or #hotels is two common #hashtags used for information related to theHotel Industry.There also ongoing chats that adds value to the Hotel family.#luxchat is live interactive discussion on Twitter around Luxury Brands and SocialMedia.LinkedInLinkedIn is the most business orientated Social Network. Here you provide apresentation of your professional background.LinkedIn is a great resource to find expert advice and ideas within your Hotelsmarket segment.LinkedIn Company ProfileOne really great way to build brand equity on LinkedIn is to have LinkedInCompany Profile.Company Profiles are a research tool that helps users explore and find the rightcompanies to work for and do business with. Company Profiles leverage.©Are Morch - Hotel Blogger 43
  • 44. LinkedIn unique network data and surfaces the people you need to get businessdone.They can be used to view job opportunities in your field and better understandthe types of roles companies’ hire for and the latest news on people that haverecently joined the company.Adding your Company Profile on LinkedIn: 1. Click on "Companies" found under "More" in the top navigation bar of your home page 2. Click on the "Add a Company" link found in the upper right area of the page 3. Type in your companys official name and your email address at the company on the "Company Name and Email" page. If your email address is already tied to an email domain for an existing Company Profile, you will be prompted to click on the existing Company name to edit the Profile 4. If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. The email text will give you a link to log in to your LinkedIn account. Be sure to log in to LinkedIn with your current primary email address. This will confirm your email address and add the email address to your account©Are Morch - Hotel Blogger 44
  • 45. 5. If your email address is confirmed, you will be taken to the "Create a Company" page that will allow you to enter information about your company 6. Click on "Create a Company" once you have completed the required fieldsLinkedIn Answers Either you ask for advice or suggest ideas LinkedIn Answers aims to enable this online. LinkedIn Answer allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank: a. "Which Hotels in Washington DC can host a meeting for 1000 people on 07/04/20xx?" b. "What advices would you give if I was looking to implement iPads in my Hotel Marketing Strategy?" c. "Is outsourcing of Hotel Service an alternative solution to cut costs?" d. "Empowerment and Crowd sourcing implemented with Social Media is new elements in our strategy to attract new markets segments. Your thoughts?"©Are Morch - Hotel Blogger 45
  • 46. LinkedIn GroupsLinkedIn Group is a great way to connect with people that have common interestand that can provide additional value to your product and service. Facebook alsohave the group option. I found the LinkedIn Group option to be more structured,and it provides a better value to your brand. Quickly discover the most popular discussions in your professional niche Have an active part in determining the top discussions by liking and commenting Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity See both member-generated discussions and news in one setting Easily browse previews of the last three comments in a discussion Find interesting discussions by seeing who liked a discussion and how many people commented Add polls to engage your network, or to find valuable touch pointsIf you create the Group, you will automatic be the Group Manager then. And as aLinkedIn Group Manager you can moderate the discussions. This can be veryuseful if you get improper content posted in your group.In Groups I advice to focus on resolutions to concerns that been raised otherplaces. Customers will have various kind of questions related to their concerns.Be honest and truthful. Your customers will reward you for this.Hotel Strategies is example of one of the groups I manage, and Hotel Marketing& Social Media Strategies is a subgroup I manage.LinkedIn Groups is great way to generate leads to your Hotel, and here you canalso involve Champion Advocates.©Are Morch - Hotel Blogger 46
  • 47. YouTubeYoutube is a Video sharing Social Network. Visual presentations of your productand service are a really great way to add additional value.YouTube ʻHow Toʼ VideosStart shooting some simple ‘How To’ videos at your Hotel.  How to pre check-in  How to secure room preference  How to preserve towels and be an eco friendly guest  How to resolve a concern  How to find the best restaurants in the city  How to order a movie  How to check out on TV  How to …©Are Morch - Hotel Blogger 47
  • 48. It’s all about being creative and proactive. And if your guest shoots a movie thatpoints out concerns – shoot a movie where you show action steps taken tohandle this concerns.Video equipment today is very inexpensive. And most of them come withsoftware that makes it very easy to upload your videos to YouTube.‘How To’ Movies is not required to be professionally made. It is all aboutcapturing the moment. A commercial or advertising movie is normally shot byprofessionals.Use videos to showcase your employees.Google+Google+ is built for attracting new market segments. One of the advantages withthis new Social Network is that is that it impact SEO.It also evolves from Gmail. So I recommend getting a Gmail account for yourHotel.You can add a business page for your Hotel.©Are Morch - Hotel Blogger 48
  • 49. Start the conversationThe first step on Google+ after you created your Page is start post engagingconversations. Conversations is now recognized by Google Search.Connect your websiteMake sure you add the Google+ Page Badge to your Hotels website or blog. Thisreally add some Google Juice.Share it with the WorldBeside adding the Google+ Page Badge you also want share your new Google+Page Url with your Social Network and in your email signature. Your new url willlook something like this:https://plus.google.com/107642334757693745023Build your CirclesOn of the advantages of Google+ is that you can add your network connectionsinto different types of Circles.Google+ Direct ConnectIs a new option that quickly let you navigate to a Google+ Page when usingGoogle Search.HangoutsConnects you directly to your network via live video chats.+1 ButtonAdd the +1 button to your Hotel website or blog so your network can recommendyour content on Google Search and share it on Google+.FourSquareFoursquare is a location based Social Network. Primarily this Social Network isutilized through a mobile device.©Are Morch - Hotel Blogger 49
  • 50. FourSquare for Brick and MortarLocation based services is still in the early stages. Brick-and-mortar stores with aspecific location can immediately advertise to users within their proximity,restaurants are already using Foursquare-specific discounts and location-basedadvertising to pull in new customers.FourSquare Gaming ElementFoursquare is at this point appealing to the game element in us all. If you havevisited you favorite Hotel several times over a short period, and you usedFourSquare to check in every time you can become Mayor at the Hotel.To become a mayor you need to have checked in more days than anyone elseover the last two months (60 days), so only one check-in per day counts.You will also start earn badges after you checked in a certain amount of times.Newbies:Adventurer:Explorer:CNN – South Africa World Cup 2010:Foursquare Add VenueAdding your Hotel on Foursquare is easy and very business friendly.©Are Morch - Hotel Blogger 50
  • 51. Foursquare also provides real time stats;  Most recent visitors  Most frequent visitors  The time of day people check in  Total number of unique visitors  Histogram of check-ins per day  Gender breakdown of customers  Portion of foursquare check-ins broadcast to Twitter and FacebookFourSquare SpecialsThe best value from a business perspective at this time is to provide FourSquareSpecials. This can be done with ‘Check In’ Specials, ‘Mayor’ Specials,‘Frequency’ Special or ‘Wildcard’ Specials.Businesses who claim their venues on Foursquare get a dashboard with realtime stats on number of check-ins, times of day people check in, most recentvisitors, and most frequent visitors.They can also manage the offers and badges people get when they check in.These include Mayor specials, specials for people who check in a certain numberof times, or wildcard specials that can be customized.Hotels that rocks on Social Media!There are several Hotels that has implemented Social Media and CustomerLoyalty principles in a great way.©Are Morch - Hotel Blogger 51
  • 52. citizenM is recognized as one of the trendiest boutique Hotels in 2010. Theyhave implemented the principles I have lined out here in a really great way.Help! The Social Network Is Down..Cry Wolf.. Cry Wolf.. is not a unknown phenomena. When one or more of theSocial Networks is down for various reasons then we experience both the up-and downside of Social Media.Social Networks also change and adapt to the different needs and wants fromthe market. I will here take a brief look on some of the events that can causedowntime for Social Networks.Down Time Reasons  New feature – adding a new feature can cause downtime. Most updates is well tested in advance, and normally don’t create unexpected events. If network will be down due to adding a new feature it usually is down for a very short time. And want effect usage very much.  Change in feature – this is very similar to adding a new feature. Normally this is also well tested in advance.  Spam attacks –spammers exist everywhere. And they are often very creative in finding new ways to take advantage of people. Downtime can be caused when the Social Network put actions in place to clean up some of the spams. If you get unwanted content through your Social Network I advice a. Block Them and b. Report them.©Are Morch - Hotel Blogger 52
  • 53.  Virus/Attacks – Virus or similar attacks is more complex, and often more serious.  Technical Outage – This is very rear, but happens from time to time.  Power Outage – This also has become more rear with new technology.This was a quick summary of some of the reasons that we from time to timeexperience downtime with a Social Network.Most of the Social Networks we utilize for our businesses today is Free. This iswhy it is crucial that your Hotel implement routines in your Social Media Strategythat deals with Social Network downtime issues.And the most important element to adapt here is to assure you have createdproper listening outpost. This will assist you on capture valuable information in anearly stage. And put in place proper action steps. Make sure you follow theSocial Networks blogs to get updates directly from the source.Hotel Strategies and Hotel Marketing & SocialMedia Strategies groups on LinkedInThe Hotel Strategies LinkedIn and Hotel Marketing & Social Media Strategiesgroups focuses on the future of the Hotel Industry. Capture and create new ideasand solutions.  How to implement a Social Media Strategy  How transform your Hotel with New Media  How to create Champion Advocates through Social MediaGet some ideas and input from my Hotel Strategies and Hotel Marketing & SocialMedia Strategies groups at LinkedIn.Hotel Strategies©Are Morch - Hotel Blogger 53
  • 54. Hotel Marketing & Social Media StrategiesServe Your Guests COMPASSI have in this mini workshop provided principles of how to leverage your Hotelwith Social Media. Now it is time to take some basic action steps for your Hotel.I have provided some ideas and principles that can be put in place at your Hotel.  Start discuss the ideas outlined here with your Hotel staff  Put down on paper ‘Where are your Hotel Today?’ and then set weekly goals for each of your action steps  Agree on your customer loyalty strategy  Provide incentive programs for employees  Implement a empowerment program  Start a Hotel Idea wall  Customer loyalty programs – visit other businesses and report back ideas they used to earn their loyalty – how can this be implemented into the Hotel?  Invite consumers to participate in your Crowd-sourcing project  Be Trust Agents – always keep your words – integrity – always deliver premier service – deliver one percentage extra – do what you say  Determine what is important to your customers, and how you can help their needs and wants  How can help your customer achieve their goals by visiting your Hotel?  How to keep in touch with your customers?  Social Hotel Programs to capture important customer information  Agree on Listening Outposts that fits the Hotels needs best  Create a Goodwill program for your loyal customers  Agree on the budget for this process  Measure the progress  Rinse and Repeat  Contact me for coaching on more advanced opportunitiesLook for my contact information in the end of this report.Recommended RecoursesDisclosure: You will find products here that I am affiliated with. All products Ipresent here is products that I found have added a tremendous value to my ownbusiness. I stand behind these products because of the value they provide. Thisis my personal opinion and experience with these products.©Are Morch - Hotel Blogger 54
  • 55. Wordpress ThemeI highly recommend getting a Professional Wordpress Theme for your blog.Headway Theme by Grant and Clay Griffiths is a very flexible and easy to usetheme. It doesn’t require any coding experience to utilize. I really enjoy itbecause of their Visual Editor. Optimizing my blog has never been easier. ThisTheme is now introducing one of the most powerful SEO options for your postand pages.Blog TrainingOnline Visibility Secrets is a 26-week training program from my friend DeniseWakeman. Denise has designed one of the best hands-on training programs thatwill help your blog get more visibility.Blog Masters Club is a comprehensive 6-month training program detailing out allthe nuts & bolts of blogging from my friend David Risley. David is a professionalblogger, and on this training David really provides great value.Newsletter / Email MarketingAweber provides a real solid and robust email marketing service. You can useamong over 100 pre-designed templates, or if you are savvy you can upload yourown design. I love their service because of the flexibility, and their ability toalways apply new features in relationship to what their customers want andneeds.Wordpress PluginsI really love Wordpress Plugins that enhance the value of your blog, and thatmakes it easy for you to run your blog smoothly.Scribe SEO is one of my most valuable plugins. I just love how this plugin reallyhelp me optimize my articles for SEO. This is such a time saver for me. I haveput my SEO on autopilot. This plugin checks my content, keyword and providelink building info.Akismet control and prevents spams.Google XML Sitemaps helps your blog get indexed on major search engines.Share This encourages your visitors to share your content on various SocialNetworks.©Are Morch - Hotel Blogger 55
  • 56. Tweetmeme allows for retweet of your articles. Provides also statistic information.Supports both Tweetmeme and Twitter button.Jetpack is a simple and powerful plugin that shows you some valuable blogstatistics.WP-DBManager manages your Wordpress database. Allow you to optimizedatabase, repair database, backup database, restore database, delete backupdatabase, drop/empty tables and run selected queries. Supports automaticscheduling of backing up and optimizing of database.WP Super Cache helps you speed up your blog. This is real valuable plugin thatwill help you run your blog smoothly.Disqus is a robust and powerful comment management plugin.Gravity Forms is a powerful and feature rich contact form.One tip with Wordpress Plugins is make sure they are up to date with the latestversion of Wordpress. Users has experienced unexpected conflicts due toplugins that is outdated.Social CRM (Customer Relation Management)Gist and Connect is two great resources I utilize for Social CRM.©Are Morch - Hotel Blogger 56
  • 57. Learn How I can Serve You!I will thank you for allowing me the opportunity bringing this information to yourHotel. I hope you have enjoyed this report and that I gave some constructiveideas and advices to work with.I have two assignments for you. 1. Share this report with your friends, colleagues and Hotel family members. Feel free to distribute this mini workshop through Twitter, Facebook or LinkedIn. Shot some videos of your progress, and how you have implemented these advises. Upload these videos on YouTube. 2. Take this report to the next level. I am passionate about this, and I want to help you and your hotel. I will be your friend, coach and mentor. Together we will build a workshop that is specially designed for your Hotels and Small business needs and wants.Contact Me and lets get started. The time for adapting and change has neverbeen better. New trends and markets are evolving like never before.I will also do case-studies and demonstrate to customers what we have put inplace to meet their needs and wants.Learn more about how to get a Social Media Assessment Serve Your Guest foryour Hotel.©Are Morch - Hotel Blogger 57
  • 58. ConnectBlog: Are Morch - Hotel BloggerFacebook: Are MorchFacebook Page: Hotel StrategistFacebook Page: Hotel Marketing & Social Media StrategistTwitter: @AreMorchLinkedIn: Are MorchGoogle+: Are MorchGoogle+ Page: Are Morch - Hotel BloggerYouTube: Hotel AdvisorFourSquare: Are MorchGmail: aremorch@gmail.comEmail: info@aremorch.comCheers…Are MorchHotel BloggerAre Morch - Hotel Blogger©Are Morch - Hotel Blogger 58

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