Indonesia Ad Spending 2013
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Indonesia Ad Spending 2013

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Several insights about Media Consumption and Ad Spending in Indonesia

Several insights about Media Consumption and Ad Spending in Indonesia

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    Indonesia Ad Spending 2013 Indonesia Ad Spending 2013 Presentation Transcript

    • INDONESIA AD SPENDING 2013
    • TRADITIONAL DIGITAL MEDIA CONSUMPTION 2 vs
    • 3 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 HOURS SPENT ON DIGITAL MEDIA PHILIPPINES MALAYSIA INDONESIA THAILAND VIETNAM SINGAPORE CHINA INDIA HONG KONG TAIWAN SOUTH KOREA AUSTRALIA JAPAN 8 7 6 5 4 3 2 1 8 7 6 5 4 3 2 1 HOURS SPENT ON TRADITIONAL MEDIA Source: GlobalWebIndex Q4 2012 Question: “How many hours do you spend doing X on a typical day?” PRINT RADIO TV PC MOBILE vs
    • 4 1.18OTHER FORUMS SOCIAL NETWORKING RADIO STREAMING TV STREAMING TIME SPENT (HOURS) ON ONLINE ACTIVITIES BLOGGING 1.38 2.21 0.48 0.45 1INDONESIA Source: GlobalWebIndex Q4 2012
    • 5 ASIA-PACIFIC MEDIA AD SPENDING
    • 6 TOTAL MEDIA AD SPENDING 2012 2013 2014 2015 2016 $145.9 $157.5 $168.8 $179.8 $190.9 ASIA-PACIFIC in billions TOTAL MEDIA AD SPENDING GROWTH 8.5% 7.9% 7.2% 6.5% 6.2% Source: eMarketer, December 2012 Notes: Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV ASIA-PACIFIC ISTHE SECOND-LARGEST ADVERTISING ECONOMY WORLDWIDE AFTER NORTH-AMERICA BEGINNING IN 2012 ANDTHROUGH THE REST OFTHE FORECAST PERIOD, TOTAL AD SPENDING IN ASIA-PACIFIC WILL GROW FASTERTHAN IN NORTH AMERICA
    • 2012 2013 2014 2015 2016 7 DIGITAL AD SPENDING $27.3 $32.5 $37.7 $42.9 $48.6 ASIA-PACIFIC in billions DIGITAL AD SPENDING GROWTH 25% 19% 16% 14% 13% Source: eMarketer, December 2012 Notes: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising ASIA-PACIFIC WILL EXPERIENCE MASSIVE GROWTH AND BECOMETHE SECOND-LARGEST DIGITAL AD MARKET INTHE WORLD STARTING FROM 2013 ANDTHROUGHOUTTHE FORECAST PERIOD
    • 2012 2013 2014 2015 2016 8 MOBILE AD SPENDING $2.65 $3.41 $4.31 $5.31 $6.19 ASIA-PACIFIC in billions MOBILE AD SPENDING GROWTH 40% 28.6% 26.4% 23.2% 16.5% Source: eMarketer, December 2012 Notes: Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets BY 2016, MOBILE AD SPENDING IN ASIA PACIFIC WILLTOTAL $6.19 BILLION,THE THIRD LARGEST INTHE WORLD, DRIVEN BY A SURGE IN GROWTH IN CHINA, INDIA AND INDONESIA
    • 9 2012 2013 2014 2015 2016 AD SPENDING COMPARISON ASIA-PACIFIC TOTAL MEDIA AD SPENDING DIGITAL AD SPENDING MOBILE AD SPENDING in billions $145.9 $157.5 $168.8 $179.8 $190.9 18.7% 20.6% 22.3% 23.9% 25.4% 1.82% 2.17% 2.55% 2.95% 3.24% Source: eMarketer, December 2012 TOTAL MEDIA AD SPENDING IN ASIA- PACIFIC WILL CONTINUETO GROW AT A HEALTHY PACE ASIA-PACIFIC WILL INCREASE EXPENDITURES IN DIGITAL AD SPENDING AND BECOME BIGGER PLAYERS INTHE GLOBAL MARKET ALONG WITH NORTH AMERICA AND WESTERN EUROPE,ASIA-PACIFIC WILL COMMITTHE MOST AD DOLLARS TOWARDS MOBILETHROUGH 2016
    • 10 INDONESIA MEDIA AD SPENDING
    • 11 2012 2013 2014 2015 2016 TOTAL MEDIA AD SPENDING INDONESIA Source: eMarketer, June 2013; confirmed and republished,August 2013 Notes: Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV $7.62 $9.14 $11.16 $12.94 $15.01 23.9% 19.9% 22.1% 15.9% 16.0% in billions TOTAL MEDIA AD SPENDING GROWTH DRIVEN BY A RISE INTVVIEWING,A GROWING MIDDLE CLASS AND A GREATERVOLUME OF DIRECT FOREIGN INVESTMENT, INDONESIA WILL EXPERIENCE GROWTH FOR TOTAL MEDIA AD SPENDING THROUGHOUTTHE FORECAST PERIOD
    • 2012 2013 2014 2015 2016 12 DIGITAL AD SPENDING INDONESIA 2012 2013 2014 2015 2016 $0.14 $0.24 $0.42 $0.72 $1.19 55.6% 71.4% 75.0% 71.4% 65.3% Source: eMarketer, June 2013 Notes: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising in billions DIGITAL AD SPENDING GROWTH EMERGING MARKETS LED BY INDONESIA, CHINA AND INDIA ARE EXPECTEDTO PROPELTHE DIGITAL AD SPENDING INTHE REGION BY $2 BILLION, SURPASSINGTHE WESTERN EUROPE
    • 2012 2013 2014 2015 20162012 2013 2014 2015 2016 13 MOBILE AD SPENDING INDONESIA 2012 2013 2014 2015 2016 MOBILE AD SPENDING GROWTH in millions Source: eMarketer, June 2013; confirmed and republished,August 2013 Notes: Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets 150% 80% 77.8% 87.5% 83.3% $5 $9 $16 $30 $55 WITH ITS RISING INTERNET PENETRATION AND SMARTPHONE USERS, MOBILE AD SPENDING IN INDONESIA IS EXPECTEDTO CONTINUETO RISE
    • 2012 2013 2014 2015 20162012 2013 2014 2015 20162012 2013 2014 2015 2016 14 $7.62 $9.14 $11.16 $12.94 $15.01 1.84% 2.63% 3.76% 5.56% 7.93% AD SPENDING COMPARISON INDONESIA TOTAL MEDIA AD SPENDING DIGITAL AD SPENDING MOBILE AD SPENDING in billions 0.07% 0.1% 0.14% 0.23% 0.37% Source: eMarketer, June 2013; confirmed and republished,August 2013 ALTHOUGH INDONESIA’S AD ECONOMY STILL REMAINS MOSTLY RELIANT ONTRADITIONAL MEDIA ADVERTISING FORMATS SUCH ASTV, MAGAZINES AND NEWSPAPERS,THE DIGITAL AD SPENDING IN INDONESIA IS FORECASTEDTO SEE ESPECIALLY HIGH GROWTH
    • 15 AD SPENDING - BY MEDIA INDONESIA TV NEWSPAPER INTERNET MAGAZINE OUTDOOR RADIO CINEMA in millions AD SPENDING $1,628 $501 $147 $90 $78 $65 $11 8.5% GROWTH 15.2% 51.5% 7.8% 14.8% 9.6% 12.5% Source: GroupM, December 2012 DIGITAL SPENDING IS BEGINNINGTO RAMP UP AS MEDIA BUYERS ADJUSTTO THE ONLINE WORLD. IT WILL SEE SIGNIFICANTLY HIGHER GROWTH RATES OVERTHE NEXT FEW YEARS
    • END