• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Create Thoughtful B2B Marketing Content
 

Create Thoughtful B2B Marketing Content

on

  • 5,622 views

B2B content marketers are becoming producers rather than thoughtful content creators. It's time to stop and think, map out a strategy and reclaim the calm from the chaos. Buyers place an increasing ...

B2B content marketers are becoming producers rather than thoughtful content creators. It's time to stop and think, map out a strategy and reclaim the calm from the chaos. Buyers place an increasing value on content - but the right content matters. Are you on the content treadmill or helping your buyers thoughtfully consider how to solve their problems? It's time to choose.

Statistics

Views

Total Views
5,622
Views on SlideShare
1,748
Embed Views
3,874

Actions

Likes
10
Downloads
8
Comments
0

26 Embeds 3,874

http://marketinginteractions.typepad.com 3690
http://www.business2community.com 67
https://twitter.com 26
http://www.marketinginteractions.typepad.com 17
http://www.linkedin.com 12
http://tweets.b2bdigital.net 12
https://www.rebelmouse.com 8
http://feeds.feedburner.com 6
http://translate.googleusercontent.com 5
http://www.seowerkt.com 4
http://www.sys-con.com 4
http://buyersteps.ulitzer.com 3
http://cloud.feedly.com 3
http://www.365dailyjournal.com 2
http://feedly.com 2
https://www.linkedin.com 2
http://www.typepad.com 2
http://mail.uspa.co 1
http://ardathalbee.sys-con.com 1
http://www.ulitzer.com 1
http://contentcuration.contentmarketingexperience.com 1
http://kred.com 1
http://digg.com 1
http://ardathalbee.ulitzer.com 1
http://prlog.ru 1
http://www.feedly.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Create Thoughtful B2B Marketing Content Create Thoughtful B2B Marketing Content Presentation Transcript

    • ThoughtfulMarketing Contentor Rote Activity?Ardath Albee@ardath421
    • Time is not a B2B Marketer’s Friend
    • email campaigns, events, blogposts, lead generation, brandawareness, webinars, infographics, whitepapers, articles, eBooks, videos, graphics, salescollateral, websites, socialmedia, Twitter, Facebook, Google+, PPC campaigns, displayadvertising, contentsyndication, media buys, leadscoring, salesenablement, contentmarketing, leadnurturing, customerretention, customeracquisition, ROI, analytics, bigdata, marketingautomation, Pinterest, Instagram, podcasts, sponsorships, casestudies, websites, microsites,user experience, webtraffic, conversions, LinkedIn,
    • Content Marketersneed to find calmamidst the chaos…
    • …there’s a lot riding on it!
    • 68% of buyers relyon content MORE todaythan last yearDemandGen Report
    • But have lesstime to spendwith it.Buyers needcontent
    • WHERE’S THE VALUE?58.7% of buyersvalue problem-solvinginfo – not product infoDemandGen Report
    • BUYER’SCIRCLE OFTRUSTMarketing Content
    • Contentmarketing canbecome
    • Just creating MORE content is …
    • It’s not the same marketing environment……so what will you shift?
    • Wait!Stop and Think…
    • Content Marketersneed a map… astrategic approach
    • Who is Your Buyer?
    • What problem is she trying tosolve?
    • What does she need to• Learn• Share• Changeto solve her problem?
    • Who (or What)could stop her?
    • What does she need toknow at each stage?
    • Which• Channels• Media• Formatsengage her?
    • Now, You’re Ready
    • CreateThoughtfulContent!
    • Thanks for making it this far!Ardath Albee, CEO &B2B Marketing Strategist@ardath421Get started with your personas:www.upcloseandpersona.com