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Create Thoughtful B2B Marketing Content

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B2B content marketers are becoming producers rather than thoughtful content creators. It's time to stop and think, map out a strategy and reclaim the calm from the chaos. Buyers place an increasing …

B2B content marketers are becoming producers rather than thoughtful content creators. It's time to stop and think, map out a strategy and reclaim the calm from the chaos. Buyers place an increasing value on content - but the right content matters. Are you on the content treadmill or helping your buyers thoughtfully consider how to solve their problems? It's time to choose.

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  • 1. ThoughtfulMarketing Contentor Rote Activity?Ardath Albee@ardath421
  • 2. Time is not a B2B Marketer’s Friend
  • 3. email campaigns, events, blogposts, lead generation, brandawareness, webinars, infographics, whitepapers, articles, eBooks, videos, graphics, salescollateral, websites, socialmedia, Twitter, Facebook, Google+, PPC campaigns, displayadvertising, contentsyndication, media buys, leadscoring, salesenablement, contentmarketing, leadnurturing, customerretention, customeracquisition, ROI, analytics, bigdata, marketingautomation, Pinterest, Instagram, podcasts, sponsorships, casestudies, websites, microsites,user experience, webtraffic, conversions, LinkedIn,
  • 4. Content Marketersneed to find calmamidst the chaos…
  • 5. …there’s a lot riding on it!
  • 6. 68% of buyers relyon content MORE todaythan last yearDemandGen Report
  • 7. But have lesstime to spendwith it.Buyers needcontent
  • 8. WHERE’S THE VALUE?58.7% of buyersvalue problem-solvinginfo – not product infoDemandGen Report
  • 9. BUYER’SCIRCLE OFTRUSTMarketing Content
  • 10. Contentmarketing canbecome
  • 11. Just creating MORE content is …
  • 12. It’s not the same marketing environment……so what will you shift?
  • 13. Wait!Stop and Think…
  • 14. Content Marketersneed a map… astrategic approach
  • 15. Who is Your Buyer?
  • 16. What problem is she trying tosolve?
  • 17. What does she need to• Learn• Share• Changeto solve her problem?
  • 18. Who (or What)could stop her?
  • 19. What does she need toknow at each stage?
  • 20. Which• Channels• Media• Formatsengage her?
  • 21. Now, You’re Ready
  • 22. CreateThoughtfulContent!
  • 23. Thanks for making it this far!Ardath Albee, CEO &B2B Marketing Strategist@ardath421Get started with your personas:www.upcloseandpersona.com