Integratie Online en Offline Fondsenwerving
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Fondsenwerving, Trends en Online/Offline Integratie
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Integratie Online en Offline Fondsenwerving
- 2. We have come from an era of mass production, mass merchandising and mass marketing to one of customised products and experiences.
- 3. € inkomsten / ROI / Respons € investeringen / uitgaven Ontwikkeling traditionele kanalen € netto marge What’s next??
- 15. … verwarrend
- 16. .. fast moving ..
- 17. .. fast moving ..
- 18. heel veel leuke dingetjes…
- 19. .. waar te beginnen ..
- 22. Facebook heeft aan leden evenveel inwoners als het …. land ter wereld 1. 5e land 2. 3e land
- 23. 325.000.000
- 24. Hoeveel van de koppels die nu trouwen in Amerika hebben elkaar via internet ontmoet 1. 1 op de 14 2. 1 op de 8
- 25. Hoeveel video’s worden er per dag geupload op Youtube 1. 100 miljoen 2. 200 miljoen
- 26. Hoeveel zoekopdrachten heeft Google per maand 1. 76 miljard 2. 34 miljard
- 27. Mensen Goede Doel (Organisatie) Cause/Het Doel Zelf
- 36. Netwerken Producten Lifestyle ? Mensen Goede Doel (Organisatie) Cause/Het Doel Zelf
- 37. Faciliteren Ontmoeten Betrekken Inschakelen Luisteren
- 43. Off = On
- 47. Geefvraag Succesvolle Werving Offline Emotionele Betrokkenheid Eenvoud
- 48. Emotionele Betrokkenheid Interactie Succesvolle Werving Online Eenvoud Geefvraag
- 49. Alles draait om interactie
- 50. Uitwisseling
- 51. reactie
- 52. relatie
- 53. conversatie
- 57. Emotionele Betrokkenheid Interactie Netwerken Succesvolle Werving Online Eenvoud Geefvraag
- 62. De kracht van communities
- 63. 1 week later…..
- 64. 13.000 Mensen doen mee!
- 65. Emotionele Betrokkenheid Interactie Netwerken On demand 24/7 Succesvolle Werving Online Eenvoud Geefvraag
- 67. Emotionele Betrokkenheid Interactie Netwerken 1 op 1 On demand 24/7 Succesvolle Werving Online Eenvoud Geefvraag
- 68. 1 op 1
- 69. 1 op 1
- 70. Emotionele Betrokkenheid Interactie Netwerken 1 op 1 On demand 24/7 Succesvolle Werving Online Eenvoud Geefvraag Off/On
- 82. START!
- 84. Fons van Rooij [email_address] Ard Lok [email_address]
Editor's Notes
- Vooravond van een Revolutie, Crisis: Oude industrien vallen om, Hoe gaan goede doelen daar mee om, We zien goed en aardige, maar voor aarzelende initiatieven
- 6 november 2009: 325 miljoen gebruikers
- Facebook group causes London station to close Facebook group mimicks T-Mobile advert in "silent dance" Written by Rosalie Marshall vnunet.com, 07 Feb 2009 London's Liverpool Street station was forced to close for more than an hour on Friday evening after a large group of Facebook dancers descended on the concourse, mimicking a T-Mobile advert. However, unlike the advert, the event was a "silent dance" in that no music was played, although a large amount of screaming went on. Advertisement Comments and videos on Facebook today show the crowd surfing, stripping and break dancing. The station became so packed that police had to be called in to wade off the crowds and move dancers off the station furniture. The dancers were drawn by an announcement on a global Facebook group page, which now has been changed. "The Liverpool Silent Dance, this is where everyone meets at Liverpool Street station, you play your ipod, or MP3 Music Player in your ears and dance to your own music. We want to make this the biggest event so please add all your friends to this group," said the organisers before the event. The administrator of the group, which holds more than 13,000 members, is still unknown but goes by the name Crazzy Eve on Facebook. Dancers met at 7pm under the train departure boards and kept the station closed until 8.30pm, according to group attendees. Group members have complained that it was too crowded to dance properly and their music could not be heard above the screaming, but they will have an opportunity for a rerun - there is a similar event by different organisers planned for the 10 February at another London station. Crazzy Eve has also promised another silent dance "soon". Facebook, which has just celebrated its fifth birthday, updated its terms and conditions on Wednesday to consolidate everything users can and cannot do on the social networking site. Organising a flash mob was not listed. The company was not immediately available for comment.
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