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Archer Webinar - April 2013: Goldmines and Landmines in Mobile Marketing

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Fact: Mobile is not only "hot", it is now mission critical to a company's marketing and business operations. Mobile devices are the most ubiquitous and important communication tool for everyone, …

Fact: Mobile is not only "hot", it is now mission critical to a company's marketing and business operations. Mobile devices are the most ubiquitous and important communication tool for everyone, everywhere. Capable of fantastic business and marketing results, mobile can also be tricky. Poorly executed mobile campaigns can result in a bad experience for customers with little return on investment for the marketer. This presents two key questions. What are the landmines to be avoided, and what tactics and strategies present the greatest opportunities for success in mobile?

Watch Michael Ahearn, VP of Customer Development & Marketing, as he outlines and illustrates the key strategies and tactics for meaningful engagement with customers that drive revenue. Michael will also discuss the most common landmines and "worst practices" that have cost companies money, customer satisfaction, and marketing success.

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