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SMS – Short Message Service - Limited to 160 alpha numeric characters – no pictures, or multimedia.
MMS - Multimedia Messaging Service, is a cellular telephone standard for sending messages that include multimedia objects (images, audio, video, rich text). MMS is an extension of the SMS standard, allowing longer message lengths and using WAP to display the content. Its most popular use is sending photographs from camera-equipped handsets, although it is also popular as a method of delivering ringtones as well.
A word or name used to distinguish a targeted message within a Short Code Service.
Short codes - 36500
- 4- 6 Characters - also known as short numbers , are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS and MMS messages from mobile phones or fixed phones.
The mobile subscriber’s initial opt-in message, sent FROM his/her handset.
MT - Mobile Terminated Message MT,
The reply message from the consumer’s mobile network that reaches his/her handset after sending MO message.
Aggregator - An Organization that acts as a middleman between applications and content providers, and mobile carriers. Provides message traffic throughput to multiple wireless operators or other aggregators; provides mobile initiative campaign oversight, and administration, as well as billing services
From a telephone marketer's viewpoint, the most significant part of the TCPA regulations concern commercial solicitation calls made to residences.
The individual who receives a call after a name removal request has been given to the caller is granted a private right of action in a local court and may sue for $500 in damages for each violation. In some cases, the courts can levy triple damages. Similar suits may be filed for violations of the TCPA's provisions regarding faxes, autodialers, and artificial or prerecorded messages.
Creative Campaigns TYPE DESCRIPTION Result Retailer In- Store Pull Campaign, Contest. Build SMS list, Distribute Collateral - Follow up with specials and Coupons Service Provider - Auto Repair, Travel, etc. SMS reminders/Alerts Better Customer Service, Increased Loyalty Charity – Non-Profits Utilize SMS to Raise Funds Incremental Fundraising Brand Pull campaign via Offline Collateral Build SMS List, distribute Loyalty based collateral Packaging Add Short Codes to packages, Snap Tags Distribute information, Instructions, etc. Media - TV/Radio Add SMS polls, sweepstakes, surveys, to TV, Radio, collateral Create interaction with offline media, build customer loyalty, SMS list