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How Personal Branding Works for Employees and Employers
 

How Personal Branding Works for Employees and Employers

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Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as ...

Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. - www.RBNZ.me

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    How Personal Branding Works for Employees and Employers How Personal Branding Works for Employees and Employers Presentation Transcript

    • BRANDING
    • They are talking about it…
    • Question #1 : Tell us about yourself? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable? Interviews
    • Signal #1 : Diligent Signal #2 : Consistent Signal #3 : Relevant Signal #4 : Interesting Signal #5 : Interested Employers hear for Brand Signals
    • Employers look for Brand Footprints
    • just being GOOD isn’t good enough!
    • Dead or Alive?
    • Personal Brands
    • Conformity  Commodity
    • Individualism  Innovation
    • Employer  Employee Personality encourages Contribution Contribution leads to Engagement Engagement adds Business Value
    • Personal brands aggregate to Corporate brands!
    • Bringing Publicity & Visibility
    • Building Organizational Credibility
    • Expands Influence
    • Increases Engagement Levels
    • Human Connection to Organization
    • Steps
    • BrandingToolkit Reference CV Portfolio Step #1 : Build Inventory V-Card
    • Step #2 : Develop a (Brand) Plan
    • Step #3 : Craft Your Identity
    • Step #4 : Choose the Right Tools & Channels Online Profiles PR channels
    • Step #5 : Experiment, Measure & Repeat How to Measure  Coming Soon…
    • BRANDING Manage your Online Identity with Arbunize Support Us | Follow Us