How Personal Branding Works for Employees and Employers
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How Personal Branding Works for Employees and Employers

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Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as......

Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. - www.RBNZ.me

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Transcript

  • 1. BRANDING
  • 2. They are talking about it…
  • 3. Question #1 : Tell us about yourself? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable? Interviews
  • 4. Signal #1 : Diligent Signal #2 : Consistent Signal #3 : Relevant Signal #4 : Interesting Signal #5 : Interested Employers hear for Brand Signals
  • 5. Employers look for Brand Footprints
  • 6. just being GOOD isn’t good enough!
  • 7. Dead or Alive?
  • 8. Personal Brands
  • 9. Conformity  Commodity
  • 10. Individualism  Innovation
  • 11. Employer  Employee Personality encourages Contribution Contribution leads to Engagement Engagement adds Business Value
  • 12. Personal brands aggregate to Corporate brands!
  • 13. Bringing Publicity & Visibility
  • 14. Building Organizational Credibility
  • 15. Expands Influence
  • 16. Increases Engagement Levels
  • 17. Human Connection to Organization
  • 18. Steps
  • 19. BrandingToolkit Reference CV Portfolio Step #1 : Build Inventory V-Card
  • 20. Step #2 : Develop a (Brand) Plan
  • 21. Step #3 : Craft Your Identity
  • 22. Step #4 : Choose the Right Tools & Channels Online Profiles PR channels
  • 23. Step #5 : Experiment, Measure & Repeat How to Measure  Coming Soon…
  • 24. BRANDING Manage your Online Identity with Arbunize Support Us | Follow Us