How Personal Branding Works for Employees and Employers

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Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. - www.RBNZ.me

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How Personal Branding Works for Employees and Employers

  1. 1. BRANDING
  2. 2. They are talking about it…
  3. 3. Question #1 : Tell us about yourself? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable? Interviews
  4. 4. Signal #1 : Diligent Signal #2 : Consistent Signal #3 : Relevant Signal #4 : Interesting Signal #5 : Interested Employers hear for Brand Signals
  5. 5. Employers look for Brand Footprints
  6. 6. just being GOOD isn’t good enough!
  7. 7. Dead or Alive?
  8. 8. Personal Brands
  9. 9. Conformity  Commodity
  10. 10. Individualism  Innovation
  11. 11. Employer  Employee Personality encourages Contribution Contribution leads to Engagement Engagement adds Business Value
  12. 12. Personal brands aggregate to Corporate brands!
  13. 13. Bringing Publicity & Visibility
  14. 14. Building Organizational Credibility
  15. 15. Expands Influence
  16. 16. Increases Engagement Levels
  17. 17. Human Connection to Organization
  18. 18. Steps
  19. 19. BrandingToolkit Reference CV Portfolio Step #1 : Build Inventory V-Card
  20. 20. Step #2 : Develop a (Brand) Plan
  21. 21. Step #3 : Craft Your Identity
  22. 22. Step #4 : Choose the Right Tools & Channels Online Profiles PR channels
  23. 23. Step #5 : Experiment, Measure & Repeat How to Measure  Coming Soon…
  24. 24. BRANDING Manage your Online Identity with Arbunize Support Us | Follow Us

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