Catalogs are a point of emphasis and expertise but our services go much further. We have systems in place – green initiatives, innovative co-mail solutions, on-time delivery assurance, single web presses, experienced press associates, direct marketing services, intelligent mail and mobile expertise are among the extensive range of services that we have to offer. Each of these services provides our customers with a competitive advantage. In this ever-changing, constantly evolving world, customers need help navigating their options. Arandell is here to serve as a compass to our customers – to guide them through the dynamic world of multichannel marketing.
2. Going beyond
Printing is one of America’s oldest
manufacturing industries with roots dating to
before the Revolutionary War and Benjamin
Franklin.
While the industry has a long and distinguished
past it also has a large presence today and a
positive future.
And, as America’s most geographically
dispersed manufacturing industry, it provides
thousands of good jobs and entrepreneurial
opportunities in every state and metropolitan
area throughout the country.
By the Numbers
3. Going beyond
Printing has a very large economic footprint. The total
value of shipments produced by the American printing
industry in 2011 is estimated at $145.1 billion.
According to Printing Industries of America’s print market
tracking model, U.S. printing shipments increased by
approximately 0.4% in 2011.
The growth was the result of the overall economic
improvement and gains in advertising and promotion
printing, particularly direct mail promotion related to the
2012 election cycle.
If the economy trends as projected, print markets should
continue to grow in 2013.
All in all, our projection is for 3% growth in 2012 and 3.3%
growth in 2013 on a nominal or non-inflation adjusted
basis.
Print’s Large
Economic Footprint
4. Going beyond
In contrast to many American manufacturing
industries that are concentrated in large plants
located in a few cities or a state, printing is
composed of virtually all scales of operations:
small, medium, and large plants scatted
throughout the country.
In fact, there are more printing plants in the
United States than McDonald’s outlets, making
America’s printing industry the most
geographically dispersed manufacturing
industry with plants located in every state and
sizable city.
America’s Largest Small
Manufacturing Business
5. Going beyond
America’s printing plants utilize a variety of
processes to produce numerous products and
services for their customers.
In terms of process, almost three-fourths of the
annual dollar volume of printers’ sales is
produced by conventional printing processes—
mostly sheetfed and web offset lithographic
printing.
The remainder of printers’ sales is from digital
toner-based and inkjet printing and various
ancillary services such as creative
design, mailing, database management, and
other services..
A Diversity of
Processes and Services
6. Going beyond
In a crowded industry, Arandell is already
viewed as a leader in print quality.
That quality can be seen on the printed page
but what pushes Arandell above is everything
that happens beyond that printed page.
At Arandell, we do more. We establish
meaningful relationships with our customers.
We listen to them. We hear their needs and we
adapt.
A Diversity of
Processes and Services
7. Going beyond
At Arandell, our raceway to success is premier
catalog printing. We have ex pertson hand to drive
strategies that accelerate sales.
• Creative Consultation
• Print Production
• Circulation Planning and Management
• Transactional Data
• Mailing Strategies
• Digital Catalog/Interactive PDF/Tablet App’s
• Mobile Marketing
Arandell is here to serve as a compass to our
customers – to guide them through the dynamic world
of multichannel marketing.
Going Beyond the
Printed Page