Migration to Hybrid CloudsBME Thementag Cloud ComputingKöln, 27.9.2011<br />
We want to use light to create worlds of experience, make work easier and improve communications and safety, while remaini...
Sept. 2011<br />3<br />Contents at a Glance<br />Overview Zumtobel Group <br />Corporate IT<br />Challenge E-Business <br ...
Overview Zumtobel Group<br />
Sept.2011<br />5<br />A PortraitThe Zumtobel Group: a global player in the lighting industry<br />Brands: Thorn, Zumtobel,...
Sept. 2011<br />6<br />Lighting management<br />LED light source / module<br />Lighting solution<br />Luminaires<br />Cont...
Sept. 2011<br />ZumtobelThe innovation leader for integral lighting solutions<br />The brand<br /><ul><li>International pr...
Collaboration with prominent artists, designers and architects is a valuable innovation driver</li></ul>Market and custome...
Focus on project business, sales via networks
Target group:property developers, architects, lighting designers, electrical designers, electricians</li></ul>Products and...
For all key application areas in professional indoor and facade lighting</li></ul>7<br />
Sept. 2011<br />ZumtobelReferences<br />Project: MAXXI Museum, Rome/ IT (2010) <br />Architect: Zaha Hadid / Patrik Schuma...
Sept. 2011<br />9<br />Growth driver: energy efficiencyArtificial lighting can make an enormous contribution to energy eff...
Sept. 2011<br />10<br />Growth driver: new marketsAbove-average growth through greater market penetration<br />Growth mark...
Regionalised product portfolio
Expansion of sales organisation and increased local presence
Market proximity and flexible supply chain</li></li></ul><li>Sept. 2011<br />11<br />Lighting SegmentZumtobel / Thorn12 Pr...
June 2011<br />Corporate IT<br />
Technical Facts<br />Technical Services <br />28 SAP-installations 10 productive<br />3.500 SAP-Users / 23 countries <br /...
Sept. 2011<br />14<br />CIT is partner for all company processes across the whole value chain<br />CONSULT<br />Consulting...
 Identify potentials in the business processes
 Classify business demands and deliver cost estimations
 Standardise processes with harmonised solutions
 Integrate company processes with the appropriate technologies</li></ul>DEVELOP<br />Development, Enhancement and Rollout<...
 Specify process & IT solutions
 Develop and enhance process & IT solutions
 Coordinate suppliers and IT partners
 Launch and rollout process &  IT solutions</li></ul>RUN<br />Support, Maintenance and Operation <br /><ul><li> Run IT sol...
 Manage and fulfill agreed Service Levels
 Provide help & support for IT solutions
 Select appropriate suppliers and IT partners
 Manage suppliers and IT partners</li></li></ul><li>Yesterday<br />Today<br />Tomorrow<br />Value of Corporate I.T.Where i...
June 2011<br />Challenge E-Business<br />
E-Business Services<br />Corporate eBusiness<br />Public & Private Customer Portal, Newsletter, Web Analyzing, Content man...
Typical Zumtobel E-Business Application – Map of Light<br />Sept. 2011<br />18<br />
Mobile E-Business – Map of Light iPhone/iPadApp<br />Sept. 2011<br />19<br />
June 2011<br />From Private to Hybrid Cloud<br />
Definition Private Cloud<br />„ Use of Cloud Computing Technology within the private datacenter“<br />All the benefits of ...
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Migration to Hybrid Clouds

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Presentation by Chris Boos (arago AG) and Tom Brady (Zumtobel) at the BME Thementag Cloud Computing in Cologne on 27 September, 2011.

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Migration to Hybrid Clouds

  1. 1. Migration to Hybrid CloudsBME Thementag Cloud ComputingKöln, 27.9.2011<br />
  2. 2. We want to use light to create worlds of experience, make work easier and improve communications and safety, while remaining fully aware of our responsibility for the environment.<br />Sept. 2011<br />2<br />
  3. 3. Sept. 2011<br />3<br />Contents at a Glance<br />Overview Zumtobel Group <br />Corporate IT<br />Challenge E-Business <br />From Private to Hybrid Cloud <br />The Migration Project<br />
  4. 4. Overview Zumtobel Group<br />
  5. 5. Sept.2011<br />5<br />A PortraitThe Zumtobel Group: a global player in the lighting industry<br />Brands: Thorn, Zumtobel, Tridonic and Ledon<br />22 production plants on four continents<br />Sales in over 100 countries<br />European market leader in professional lighting<br />World’s No. 4 in the components business<br />€1,228.2 million in annual revenues*<br />€78.4 million in operating earnings (adjusted EBIT)*<br />7,814 employees**<br />1,840 of which at headquarters in Dornbirn (A)<br />plus 150 apprentices<br />*FY 2010/11 **on balance sheet date 30.04.2011 / full-time equivalents incl. contract workers<br />
  6. 6. Sept. 2011<br />6<br />Lighting management<br />LED light source / module<br />Lighting solution<br />Luminaires<br />Control gear<br />From light source to lighting solutionTogether our brands cover the entire value chain<br />
  7. 7. Sept. 2011<br />ZumtobelThe innovation leader for integral lighting solutions<br />The brand<br /><ul><li>International premium brand for integral lighting solutions
  8. 8. Collaboration with prominent artists, designers and architects is a valuable innovation driver</li></ul>Market and customers<br /><ul><li>50 company sales organisations and representatives in 70 countries
  9. 9. Focus on project business, sales via networks
  10. 10. Target group:property developers, architects, lighting designers, electrical designers, electricians</li></ul>Products and application areas<br /><ul><li>High quality luminaires and lighting control systems, outstanding product design and superior lighting technology
  11. 11. For all key application areas in professional indoor and facade lighting</li></ul>7<br />
  12. 12. Sept. 2011<br />ZumtobelReferences<br />Project: MAXXI Museum, Rome/ IT (2010) <br />Architect: Zaha Hadid / Patrik Schumacher, Rome<br />Lighting design: Equation Lighting, London/UK<br />Products: VIVO, TECTON, ARCOS, LUXMATE<br />Project: VHV office building, Hanover/ D (2010)<br />Architect: BKSP Grabau Leiber Obermann & Partner<br />Lighting design: public areas: Lumen3<br />Products: LINARIA, LIGHT FIELDS free-standing luminaires<br />Project: Spar climate care market, Murau/ AT (2010)<br />Architect: Veider Röthl Kaltenbrunner<br />Electrical design: TB Mayr, Bruck a.d. Mur<br />Products: TECTON LED, SL 1000 LED, PANOS INFINITY<br />8<br />
  13. 13. Sept. 2011<br />9<br />Growth driver: energy efficiencyArtificial lighting can make an enormous contribution to energy efficiency!<br />Lighting consumes19% of the world’s electricity output<br />75% of office and industrial lighting systems in Europe are inefficient<br />30% of road lights use technology dating back to 1960<br />
  14. 14. Sept. 2011<br />10<br />Growth driver: new marketsAbove-average growth through greater market penetration<br />Growth markets<br />China incl. Hong Kong<br />Southeast Asia<br />India<br />Middle East<br />Russia + Eastern Europe<br />Southeast Europe incl. Turkey<br />North America<br />Measures<br /><ul><li>Investment in brand communications
  15. 15. Regionalised product portfolio
  16. 16. Expansion of sales organisation and increased local presence
  17. 17. Market proximity and flexible supply chain</li></li></ul><li>Sept. 2011<br />11<br />Lighting SegmentZumtobel / Thorn12 Productionplants<br />Components SegmentTridonic / Ledon10 Production plants<br />International production networkProduction close to the customer in core markets <br />
  18. 18. June 2011<br />Corporate IT<br />
  19. 19. Technical Facts<br />Technical Services <br />28 SAP-installations 10 productive<br />3.500 SAP-Users / 23 countries <br />35 TB data in SAP <br />2 Datacenters as disaster recovery SAP environment <br />eServices-Landscape: 85 virtual on 9 physical servers <br />Infrastructure<br />5500 PC Users, 1000 Printers, 300 System Servers<br />4500 PC operated by Atos Origin<br />120 Connected offices <br />1500 mobile users (VPN Token)<br />Sept. 2011<br />13<br />
  20. 20. Sept. 2011<br />14<br />CIT is partner for all company processes across the whole value chain<br />CONSULT<br />Consulting<br /><ul><li> Understand the business and their challenges
  21. 21. Identify potentials in the business processes
  22. 22. Classify business demands and deliver cost estimations
  23. 23. Standardise processes with harmonised solutions
  24. 24. Integrate company processes with the appropriate technologies</li></ul>DEVELOP<br />Development, Enhancement and Rollout<br /><ul><li> Service business projects with project management skills
  25. 25. Specify process & IT solutions
  26. 26. Develop and enhance process & IT solutions
  27. 27. Coordinate suppliers and IT partners
  28. 28. Launch and rollout process & IT solutions</li></ul>RUN<br />Support, Maintenance and Operation <br /><ul><li> Run IT solutions
  29. 29. Manage and fulfill agreed Service Levels
  30. 30. Provide help & support for IT solutions
  31. 31. Select appropriate suppliers and IT partners
  32. 32. Manage suppliers and IT partners</li></li></ul><li>Yesterday<br />Today<br />Tomorrow<br />Value of Corporate I.T.Where intelligent information can enhance business performance<br />Sept. 2011<br />15<br />
  33. 33. June 2011<br />Challenge E-Business<br />
  34. 34. E-Business Services<br />Corporate eBusiness<br />Public & Private Customer Portal, Newsletter, Web Analyzing, Content management<br />Cross media & Product information management (PDB, ePrint, eCatalogues, special marketing tools)<br />Lighting Design Tools (best in lighting industry)<br />Intranet (Collaboration Portal Lightweb, Document. WSS, Application platform MYNET, eLearning platform ILIAS)<br />eBusiness Services<br />Lighting Business: approx. 1100, Tridonic: approx. 300 users in Marketing, Sales, Service <br />Zumtobel: 21 websites in 12 languages (1.5 Mio visitors per year (increasing)3.500 customers registered for private portal, 10.000 registr. for newsletters)<br />Thorn: 19 websites in12 languages, Tridonic: 3 websites in 2 languages<br />Intranet: 4.800 Users<br />Sept. 2011<br />17<br />
  35. 35. Typical Zumtobel E-Business Application – Map of Light<br />Sept. 2011<br />18<br />
  36. 36. Mobile E-Business – Map of Light iPhone/iPadApp<br />Sept. 2011<br />19<br />
  37. 37. June 2011<br />From Private to Hybrid Cloud<br />
  38. 38. Definition Private Cloud<br />„ Use of Cloud Computing Technology within the private datacenter“<br />All the benefits of Virtualised Data Center plus „Cloud“ features (according to NIST)<br />Overall control resides at the Corporate IT Department<br />Sept. 2011<br />21<br />Rapid<br />Elasticity<br />On-Demand<br />Self-Sevice<br />Broad <br />Network Access<br />Measured<br />Service<br />Resource Pooling<br />
  39. 39. The Case for Private Clouds at Zumtobel<br />migration to a private cloud environment <br />flexible and scalable <br />maximum usage of available resources (capacity management) <br />sustainable <br />in the future: on demand billing<br />incentive to add applications into the ZUMTOBEL private cloud: further reduction of overall unit cost for application operation<br />planned projects and resource pool ensure continuous improvement and knowledge transfer<br />immediate reduction of monthly operational cost<br />Sept. 2011<br />22<br />
  40. 40. System Architecture & Network after the Migration<br />Sept. 2011<br />23<br />Fact box<br /><ul><li> Highly integrated environment
  41. 41. VMware
  42. 42. Central storage
  43. 43. High availability throughout cluster technology
  44. 44. Environment hosts
  45. 45. Customer portal with commercial services
  46. 46. Public Portal for all brands and the Group
  47. 47. Web Content Management System
  48. 48. Planview
  49. 49. Intranet Environment
  50. 50.
  51. 51. Technical availability 24x7
  52. 52. Datacenter Telekom AT in Bregenz</li></ul>Virtualisation Project “Private Cloud” is finished since December 2010<br />
  53. 53. CPU/Memory Sizing – Classic IT vs. Private Cloud<br />Idle<br />Capacity<br />Direct<br />Hardware saving<br />overcapacity<br />Capacityfor<br />Other applications<br />Operational<br />Comfortzone<br />I/O Wait<br />Peak Load<br />AverageLoad<br />Private Cloud<br />Before Cloud<br />Sept. 2011<br />24<br />
  54. 54. Hybrid Cloud<br />Sept. 2011<br />25<br />Definition (according to NIST)<br />„A composition of two or more clouds e. g. private, community, public“ [..] bound together by standardized or proprietary technology that enables data and application portability“ <br />Key Argument<br />“Breathing” Capacities<br />add AND remove capacity dynamically following business demand<br />multiple Cloud Providers available (arago, Colt)<br />Sample Case at Zumtobel <br />Live videostream at semi-annual results press conference<br />
  55. 55. The Zumtobel Hybrid Cloud<br />Sept. 2011<br />26<br />
  56. 56. No Cloud without Automation<br />Sept. 2011<br />27<br />Cloud Computing adds complexity<br />Because legacy landscape is migrated more complexity is added through cloud<br />Additional tools for Cloud Management required<br />Procurement efforts reduced but higher requirements for Operational processes<br />Key to Cloud Computing: Automated Operations<br />Key Automation tool: arago Autopilot for IT Operation<br />Dynamic Automation based on intelligent Algorithms <br />Faster reactions in complex environments<br />Compliance through detailed documentation<br />
  57. 57. June 2011<br />The Migration Project<br />
  58. 58. Main Project Partners<br />The German specialists for Automated IT Operations, E-Business Portals and Cloud Computing are involved in operating the Zumtobel E-Business portals since 2006.<br />Products used:<br />arago WebFarm<br />Managed Services<br /> arago Autopilot for IT Operations<br />Model and Knowledge based Automation <br />Sept. 2011<br />29<br />Provides the worlds leading cloud infrastructure platform based on sophisticated virtualisation solutions. <br />Products used:<br />VMware vSphere<br />Virtualisation platform<br />VMware vCenter <br />Operations Management<br />VMware vADM<br />Application Discovery Manager<br />
  59. 59. Project Facts<br />62 physical servers migrated to 9 physical servers as hosts for virtualized systems<br />Project team<br />10 Zumtobel operational experts involved <br />15 external and Zumtobel developers involved<br />6 arago operations and automation experts involved<br />6 months July to December 2010 <br />Migration of whole environment took 8 weeks (Sept./Oct.)<br />3 Phase migration<br />Systems, that were already virtualised (copy)<br />Systems, that could be migrated using standard VMware tools (minor manual efforts)<br />Critical systems requiring complete reinstall <br />Sept. 2011<br />30<br />
  60. 60. Benefits Primary Project Goals<br />Cost reduction<br />Cost reduction by using available technical and operational resources <br />Further cost reduction outlook for the future<br />Quality operation<br />Minimum 99,5% availability for all major applications<br />Performance measurement from user ́s point of view<br />Scalability<br />Highly scalable technical and operational environment <br />In time reaction to business activity without technical preinvest<br />In the future: on demand pricing model for ZUMTOBEL business lines<br />Sept. 2011<br />31<br />
  61. 61. Benefits/Secondary Goals<br />Reporting<br />Quality of service reporting<br />Capacity reporting<br />Performance reporting<br />Continuous Improvement<br />Regular architecture and infrastructure review <br />Continuous knowledge transfer from Zumtobel development to arago operations<br />Continuous knowledge transfer from arago operations to Zumtobel architects on platform performance and technical experiences<br />IT operations is structured to enable adoption of current IT trends if they promise further reduction in cost or increase in service quality<br />Sept. 2011<br />32<br />
  62. 62. Timeline Preparation and Migration<br />26.10.<br />01.09.<br />private cloud is available for <br />installation of virtual servers<br />End of Project<br />application measurements<br />(baseline for comparision) <br />migration of old <br />virtualised systems<br />Installation of hardware<br />/ network in datacenter<br />Migrat. of integration<br />environment<br />July 2010<br />August 2010<br />September 2010<br />October 2010<br />portal services and <br />CMS migration<br />Planview <br />migration<br />Migration of public<br />portals<br />Sept. 2011<br />33<br />
  63. 63. Timeline Fadeout of old Environment<br />31.12.<br />26.10.<br />„run down“ oldenvironment<br />End of Project<br />applicationmeasurements<br />Comparemeasurements<br />October 2010 <br />November 2010<br />December 2010<br />Sept. 2011<br />34<br />
  64. 64. Lessonslearned<br />Executed as planned<br />Involved Business<br />Keep Business users informed about time line and scheduled downtimes<br />Minimal Business impact<br />Load-balanced public systems were migrated with zero downtime<br />Optimized Downtimes (after European business times / weekends)<br />Sizing of the Private Cloud keeps up to promises<br />10 additional Systems deployed<br />Challenges faced<br />Monitoring and Reporting are more complex than expected and should be dealt <br />with as a separate milestone<br />Sept. 2011<br />35<br />
  65. 65. Sept. 2011<br />36<br />Zumtobel Group – Passion for Light For further information, visit www.zumtobelgroup.com<br />Share chart and current financial information:<br />http://www.zumtobelgroup.com/en/investor_relations.htm<br />Vacancies and career entry:<br />http://www.zumtobelgroup.com/en/careers.htm<br />More about our commitment to sustainability:<br />http://www.zumtobelgroup.com/en/1018.htm<br />
  66. 66. Sept. 2011<br />37<br />ThankYou<br />
  67. 67. Sept. 2011<br />38<br />Back up<br />
  68. 68. Corporate IT is Partner<br />Sept. 2011<br />39<br />Network<br />SystemServer<br />PCPrinter<br />Zumtobel Group<br />Corporate IT<br />Business<br />Customer<br />IT Strategy<br />SLA , Support,Consulting, Projects<br />Supplier<br />Service<br />Organisation<br />CONSULT<br />Application<br />support<br />Information Architecture<br />Application Architecture<br />IT Partner<br />Information System<br />DEVELOP<br />Hosting Partner<br />System ArchitectureManaged Operation<br />RUN<br />Network Partner<br />
  69. 69. Sept. 2011<br />HistoryFrom family firm to global player<br />Jürg Zumtobel becomes Chairman of the Supervisory Board<br />The company becomes a stock corporation <br />Dr. Walter Zumtobel establishes “Elektrogeräte und Kunstharzpresswerk W. Zumtobel KG” in Dornbirn, Austria <br />Acquisition of the luminaire manufacturer Staff, Germany <br />Ledon Lamp GmbH established<br />2001<br />2000<br />1928<br />1950<br />1963<br />1976<br />1993/94<br />2003<br />1991<br />2006<br />2009<br />2010<br />First international design award for a Zumtobel product<br />Initial public offering (IPO)<br />Zumtobel Licht GmbH and TridonicBauelemente GmbH become independent subgroups<br />Onset of LED activities<br />Jules Thorn founds the<br />“Electric Lamp Service <br />Company”<br />Harald Sommerer <br />becomes Chief Executive Officer<br />Acquisition of Thorn Lighting Group, UK<br />40<br />
  70. 70. Sept. 2011<br />The Executive Board of the Zumtobel Group<br />41<br />Harald Sommerer<br />Chief Executive Officer<br />joined: 2010<br />Martin Brandt<br />Chief Operating Officer<br />joined: 2009<br />Mathias Dähn<br />Chief Finance Officer<br />joined: 2011<br />Lighting Segment *<br />Components Segment<br />Walter Ziegler<br />EVP & CEO Tridonic<br />joined: 1989<br />RüdigerKofahl<br />COO Tridonic<br />joined: 2007<br />Werner Blum<br />CFO Tridonic<br />joined: 1991<br />Top management A committed team for dynamic growth<br />Harald Sommerer<br />Martin Brandt<br />Mathias Dähn<br />* As part of a headquarters concept, the Lighting Segment is managed directly by the Executive Board of the Group.<br />
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