ArabNet Digital Summit 2012, March 27 - 31. Industry Day, March 28, Tourism & Travel Track Presentation by Amadeus: Shibu T. George, Business Solutions Manager MENA

1. Brighter, Bolder, Better
E-Commerce, Social Media , Mobile
Evolution
of the GDS
Shibu T. George
Business Solutions Manager
e-Commerce & Mobile Solutions
Middle East and North Africa
Shibu.george@amadeus.com
Beirut, Lebanon, 28 March 2012
© 2011 Amadeus IT Group SA
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2. Brighter, Bolder, Better
Amadeus
 More than 195 countries served
 Over 9,899 employees worldwide
 850 million billed transactions(a) in 2010
 441 Million bookings processed
 90,000+ Travel Agency Subscribers
 440 Bookable airlines, 100K+ Hotel Properties
 Over 260 Airline Websites
 95% of the Worlds scheduled airline seats.
 150 million lines of written programme code
© 2011 Amadeus IT Group SA
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3. Brighter, Bolder, Better
Evolution of the GDS.
Products & Solutions
© 2011 Amadeus IT Group SA
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4. Brighter, Bolder, Better
Global Distribution System ( GDS)
Cruise Insurance
ATPCO
SITA
IATA
Amadeus Erding Data Center
Airline
Fare Server (Air)
Hotels Cars Rail
© 2011 Amadeus IT Group SA
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5. Brighter, Bolder, Better
Technology Partner
Internet Booking Engines Corporate Booking Engines Amadeus Webservices
One-stop shop : GDS flights, LCCs, More than 5200 AeTM customers worldwide For OLTAs, IBEs, Front office complex
Amadeus Hotels, Non - GDS Hotels, applications, Robots…
Cars, Insurance and more ... Global Reach, Local support
Global Reach, Local support Built on Open Standards SOAP/XML
© 2011 Amadeus IT Group SA
Travel policies & approval process
31 Languages including Arabic, French Web 2.0 Compliant
& English. Empower your travellers
No Platform/Language/Framework
Secured online payment system with Control expenses, increase efficiency Dependency, Flexible
Airline Hotel Rail Airport Airport
data encryption
IT IT IT IT
CO2 indicator ( Carbon emission )
IT
Amadeus e-Power now PCI DSS
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6. Brighter, Bolder, Better
Evolution of the GDS
© 2011 Amadeus IT Group SA
Mobile Booking Engines Mobile Solutions for Corporations
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7. Post Booking Services Brighter, Bolder, Better
Online & Mobile Solutions
CheckMyTrip Website CheckMyTrip Mobile Web CheckMyTrip Mobile Companion
Solution adapted for being viewed from a
© 2011 Amadeus IT Group SA
phone-based web browser using HTML 5
Mobile application downloadable on market
and offering web site features with
apps. Solution based on the mobile web
http://www.checkmytrip.com account/trip list synchronisation.
solution (HTLM5)
http://www.checkmytrip.com
http://www.checkmytrip.com/mc
Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
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8. Post Booking Services Brighter, Bolder, Better
Mobile & Social Media
© 2011 Amadeus IT Group SA
Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
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9. Extreme Search
Breaking the boundaries of travel inspiration
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Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.

10. Evolving travel search Brighter, Bolder, Better
Traditional search Inspirational pre-search
Price driven search
Fixed origin
Fixed destination
Pre determined dates
Suggestions on where & when to travel
© 2011 Amadeus IT Group SA
Search process driven by the way travellers think
Business evolution supported by technology
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11. Brighter, Bolder, Better
Extreme Search with inspirational maps
I would like to visit Asia with
approximately 800 Euros, but
I’m not sure exactly where to
go...
© 2011 Amadeus IT Group SA
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12. Brighter, Bolder, Better
Extreme Search with inspirational maps
© 2011 Amadeus IT Group SA
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13. Brighter, Bolder, Better
Pre-search intelligence
Pre-search :
a vital new step in the
online travel agency flow
Capture customers early
before they have decided where
& when to travel
OTAs: invaluable business intelligence
© 2011 Amadeus IT Group SA
on what travellers look for
Travellers: inspirational travel
information with huge flexibility on
search criteria.
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14. Brighter, Bolder, Better
Evolution of the GDS.
Communication
© 2011 Amadeus IT Group SA
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15. Brighter, Bolder, Better
Communication Channels
© 2011 Amadeus IT Group SA
Faxes, e-Mails Newsletters
Official Website : www.amadeus.com
Printed Circulars e-Newsletters
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16. Brighter, Bolder, Better
& Now ….
YouTube : youtube.com/AmadeusITGroup
Google+ : plus.google.com
Blog : www.amadeus.com/blog
© 2011 Amadeus IT Group SA
Facebook : www.facebook.com/AmadeusITGroup
Linkedin : www.linkedin.com/company/amadeus
Twitter : www.twitter.com/amadeusnews
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17. Brighter, Bolder, Better
Thank you shibu.george@amadeus.com
© 2011 Amadeus IT Group SA
We are in the advent of a new era, moving towards a new travel DNA…
Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
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