Social Media in F&B; The Alleyway

  • 539 views
Uploaded on

ArabNet Digital Summit 2012, March 27 - 31. Industry Day, March 28, Social Media in F&B; The Alleyway Group, by Ziad Kamel, CEO.

ArabNet Digital Summit 2012, March 27 - 31. Industry Day, March 28, Social Media in F&B; The Alleyway Group, by Ziad Kamel, CEO.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
539
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Share a bad experience, photograph a Rat post to FB/Twitter = Restaurant Damaged
  • Customer: My food was late and came coldCEO: Immediate Decision = Direct apology, offer complimentary reservation
  • BEFORE: Will the CEO hear about every issue?AFTER: CEO monitors his staff’s performance
  • This would never be possible without Social Media
  • High TOM Awareness is DIRECTLY PROPORTIONAL to Turnover => Higher Sales
  • Is this true?

Transcript

  • 1. Eat & Drink Social MediaSocial Media in the F&B Business
  • 2. Who Am I?• Twitter Handle: @ziadkamel• AUB Grad with a BBA in Business Administration• Masters in Marketing Management from University of Surrey, England• Worked in Leo Burnett Beirut for 5 years• Started my first company in 2005 in Beirut• Founder/CEO of The Alleyway Group• Treasurer of the Syndicate of Owners of Restaurants, Cafes, Nightclubs & Pastries in Lebanon (elected in 2010)
  • 3. @The_Alleyway
  • 4. Social Media BEFORE Social Media1 unhappy customer tells 7 people AFTER Social Media1 unhappy customer tells ∞ people
  • 5. Social Media• Instant Damage Control• Make Immediate Decisions• Respond to Questions Quickly & Directly
  • 6. Know Your Customer BEFORE Social MediaCustomer → Waiter → Manager → Head Office → More Staff → CEO AFTER Social Media Customer → CEO
  • 7. Marketing CommunicationTraditional Media Social Media• Difficult to monitor results • Likes, Re- Tweets, Comments, Sharin• Difficult to reach the target g• Rigid • Direct Targeting• Perishable, not continuous • Flexible• High Cost • Everlasting, continuous• WTF is Viral? • Low Cost • Viral
  • 8. Viral MarketingGorilla Rampaging in Gemmayzehttp://www.youtube.com/watch?v=DvhLK2e3rb4
  • 9. Increase Top of Mind Awareness• Social Media Increases TOM Awareness• Create a Brand Personality: likable, friendly, honest, relevant to the brand• Speak to your target regularly: post photos, events, videos, stories, replies, news• Stay relevant, up to date with topics, trends, discussions, competition
  • 10. Social Media in the F&B Business “If you are not on Social Media, you don’t exist” @ziadkamel