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Taking Retail to the Next Level by Mattia Perroni, Jumia Egypt - ArabNet Beirut 2014
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Taking Retail to the Next Level by Mattia Perroni, Jumia Egypt - ArabNet Beirut 2014

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E-Commerce & Online shopping penetration in Egypt and the Middle East. Market Potentials, Infrastructure and People enable the community to innovate and create through technology.

E-Commerce & Online shopping penetration in Egypt and the Middle East. Market Potentials, Infrastructure and People enable the community to innovate and create through technology.

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  • 1. Shop Smart. Shop Online Contact Us 272/273 – Second Section New Cairo www.jumia.com.eg Mattia.perroni@eg.jumia.com www.jumia.com.eg March, 2013 STRICTLYCONFEDENTIAL TAKING RETAIL IN EGYPT AND MIDDLE EAST TO THE NEXT LEVEL @JumiaEgypt
  • 2. 13of SHOP SMART. SHOP ONLINE.2 WHAT HAPPENED BEFORE JUMIA EGYPTWHAT HAPPENED BEFORE JUMIA EGYPT • Undergrade at Bocconi University of Milan and Master of Business Administration at Koç University (Turkey), Fudan University (Shanghai) • 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices • Founded two companies: one operating withing the LED and Digital signage e-commerce market in Italy and the other one is active in the digital advertisment industry • Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now the biggest online retailer in South East Asia • Moved to Egypt in 2012 as CEO of Jumia Egypt • Love football and technology • I personally think that energy, passion and dedication are my keys to succeed • Undergrade at Bocconi University of Milan and Master of Business Administration at Koç University (Turkey), Fudan University (Shanghai) • 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices • Founded two companies: one operating withing the LED and Digital signage e-commerce market in Italy and the other one is active in the digital advertisment industry • Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now the biggest online retailer in South East Asia • Moved to Egypt in 2012 as CEO of Jumia Egypt • Love football and technology • I personally think that energy, passion and dedication are my keys to succeed
  • 3. 13of SHOP SMART. SHOP ONLINE. Jumia is part of Rocket Internet:The leading onlineVENTURE BUILDER worldwide 2 of 14 www.jumia.com A WORLDWIDE LEADING COMPANY IN E-COMMERCE MORE THAN €2 BILLION revenue IN INTERNET START-UPS WORLDWIDE 150+ VENTURES WORLDWIDE 15.000+ EMPLOYEES WORLDWIDE Selected Ventures, Rocket Internet, 2013
  • 4. 13of SHOP SMART. SHOP ONLINE. Market Potentials, Infrastructure and People enable the community to innovate and create through technology Market Potentials, Infrastructure and People enable the community to innovate and create through technology 4 INNVOATION TECHNOLOGY ENTREPRENEURSHIP MARKET POTENTIAL INFRASTRUCTURE PEOPLE
  • 5. 13of SHOP SMART. SHOP ONLINE. Retail Internet Penetration in Egypt is growing to catch up with more developed countries Retail Internet Penetration in Egypt is growing to catch up with more developed countries 5 USA (1999-03), Others (2005,2009) and EG (2012-16F): Online Retail penetration as % of total retail, Source: McKinsey Global Institute, Jumia Analysis • Egypt following the trend of the more Internet developed countries • Egypt expected to reach about 5% online retail penetration during 2016 Year 1 Year 2 Year 3 Year 4 Year 5 % Online retail over total US % Online retail over total Eg % Online retail over total Turkey, Europe, SEA
  • 6. 13of SHOP SMART. SHOP ONLINE.6 Egypt is both better and worse than the rest of the Middle Eastern countries because of its people Egypt is both better and worse than the rest of the Middle Eastern countries because of its people FACEBOOK PENETRATION LOYALTY TO THE EXPERIENCE ENTERPRENEUR INSIDE • During the Egyptian revolution the penetration of Facebook increased signigficantly making Egypt the second fastest Facebook growing country and among the 10 largest Facebook countries worldwide (and Jumia the fastest growing page in Egypt) • Repurchase rate relation with net promoter score is the highest we ever experienced • «Give an Egyptian a good experience the first time and he will never change. On the other hand give him a bad first time and he will tell all his friends forever» • BETTER EXPLAINED IN THE NEXT SLIDE
  • 7. 13of SHOP SMART. SHOP ONLINE.7 EGYPT IS FULL OF CREATIVE ENTREPRENEURS!EGYPT IS FULL OF CREATIVE ENTREPRENEURS!
  • 8. 13of SHOP SMART. SHOP ONLINE. Back to Basics the root cause of why people shop online Back to Basics the root cause of why people shop online 8 WHY DO YOU SHOP ONLINE?
  • 9. 13of SHOP SMART. SHOP ONLINE. The main reason why people shop online is different from developed countries and developing countries The main reason why people shop online is different from developed countries and developing countries 9 WHY DO YOU SHOP ONLINE? Level of e-development of the country PRICE TIME HighLow USAEUROPE SOUTH AMERICA SOUTH EAST ASIA MIDDLE EAST AFRICA Source: Jumia Analysis
  • 10. 13of SHOP SMART. SHOP ONLINE. IT IS NOT ABOUT IDEAS, IT IS ABOUT EXECUTION, PEOPLE AND THE MARKET YOU ARE IN IT IS NOT ABOUT IDEAS, IT IS ABOUT EXECUTION, PEOPLE AND THE MARKET YOU ARE IN 10 Idea 10% Market 30% Execution 30% People 30% HOW DO YOU MAKE A BUSINESS SUCCESSFUL?
  • 11. Shop Smart. Shop Online Contact Us 272/273 – Second Section New Cairo www.jumia.com.eg Mattia.perroni@eg.jumia.com 11 THANKYOU Mattia Perroni Managing Director mattia.perroni@eg.jumia.com

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