MARCO PEZZANO
YOUNG DIGITALS
IS A BRAND
COMMUNICATION
AGENCY BASED
IN PADOVA, ITALY.
TRAINING GRAPHICS
& VIDEO
CONSULTANCY
& RESEARCH
DEVELOPMENTMEDIA
MANAGEMENT
COMMUNITY
MANAGEMENT
A JOURNEY
THROUGH
SENSES
A social media case history by Young Digitals
Müller Italy
Starring:
THIS IS
MÜLLER
13%-20%
MARKET SHARE
THE ONLY REAL BRAND
PREMIUM PRICE
POSITIONING
youtube.com/watch?v=q1ZlZR0UNSA
SEXY
IRONIC
ALLURING
...AND GOOD
TOO GOOD.
OF COMMENTS
ON FACEBOOK
WERE LIKE...
MMM... BUONISSIMO!
98%
HEY YOUNG DIGITALS,
PLEASE MAKE
OUR FANS INTERACT
IN A SMARTER WAY
LOVE, MÜLLER
WOMEN’S WORLD
PASSIONS
LOVE
PLEASURE
SENSUALITY
SENSES
SYNESTHESIA
CONTAMINATION
INTEGRATION
PINTEREST
Images
Trends
Inspiration
GOODREADS
Reviews
Culture
FOURSQUARE
Venues
Experiences
POLYVORE
Outfits
Stories
PRODUCT
Context
Consistency
EMOTIONAL
PRODUCTIVE
NOT POLARIZING
THE OUTCOME
Selena Pellegrini I like the kind tone of this
post, one that is uncommon nowadays, on
facebook but also in real life. You...
THE JOURNEY
ISN’T OVER
Young Digitals Srl
via Fornace Morandi 24 - 35133 Padova Italy
web: www.youngdigitals.com - mail: info@youngdigitals.com
T...
MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut
MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut
MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut
MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut
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MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut

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A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.

Published in: Social Media, Business, Technology
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MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut

  1. 1. MARCO PEZZANO
  2. 2. YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.
  3. 3. TRAINING GRAPHICS & VIDEO CONSULTANCY & RESEARCH DEVELOPMENTMEDIA MANAGEMENT COMMUNITY MANAGEMENT
  4. 4. A JOURNEY THROUGH SENSES A social media case history by Young Digitals Müller Italy Starring:
  5. 5. THIS IS MÜLLER
  6. 6. 13%-20% MARKET SHARE THE ONLY REAL BRAND PREMIUM PRICE POSITIONING
  7. 7. youtube.com/watch?v=q1ZlZR0UNSA
  8. 8. SEXY IRONIC ALLURING
  9. 9. ...AND GOOD TOO GOOD.
  10. 10. OF COMMENTS ON FACEBOOK WERE LIKE... MMM... BUONISSIMO! 98%
  11. 11. HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY LOVE, MÜLLER
  12. 12. WOMEN’S WORLD PASSIONS LOVE PLEASURE SENSUALITY SENSES
  13. 13. SYNESTHESIA
  14. 14. CONTAMINATION INTEGRATION
  15. 15. PINTEREST Images Trends Inspiration
  16. 16. GOODREADS Reviews Culture
  17. 17. FOURSQUARE Venues Experiences
  18. 18. POLYVORE Outfits Stories
  19. 19. PRODUCT Context Consistency
  20. 20. EMOTIONAL PRODUCTIVE NOT POLARIZING
  21. 21. THE OUTCOME
  22. 22. Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words. February 18 at 5:20pm - Like
  23. 23. THE JOURNEY ISN’T OVER
  24. 24. Young Digitals Srl via Fornace Morandi 24 - 35133 Padova Italy web: www.youngdigitals.com - mail: info@youngdigitals.com THANK YOU

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