MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut
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MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut

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A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.

A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.

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Transcript

  • 1. MARCO PEZZANO
  • 2. YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.
  • 3. TRAINING GRAPHICS & VIDEO CONSULTANCY & RESEARCH DEVELOPMENTMEDIA MANAGEMENT COMMUNITY MANAGEMENT
  • 4. A JOURNEY THROUGH SENSES A social media case history by Young Digitals Müller Italy Starring:
  • 5. THIS IS MÜLLER
  • 6. 13%-20% MARKET SHARE THE ONLY REAL BRAND PREMIUM PRICE POSITIONING
  • 7. youtube.com/watch?v=q1ZlZR0UNSA
  • 8. SEXY IRONIC ALLURING
  • 9. ...AND GOOD TOO GOOD.
  • 10. OF COMMENTS ON FACEBOOK WERE LIKE... MMM... BUONISSIMO! 98%
  • 11. HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY LOVE, MÜLLER
  • 12. WOMEN’S WORLD PASSIONS LOVE PLEASURE SENSUALITY SENSES
  • 13. SYNESTHESIA
  • 14. CONTAMINATION INTEGRATION
  • 15. PINTEREST Images Trends Inspiration
  • 16. GOODREADS Reviews Culture
  • 17. FOURSQUARE Venues Experiences
  • 18. POLYVORE Outfits Stories
  • 19. PRODUCT Context Consistency
  • 20. EMOTIONAL PRODUCTIVE NOT POLARIZING
  • 21. THE OUTCOME
  • 22. Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words. February 18 at 5:20pm - Like
  • 23. THE JOURNEY ISN’T OVER
  • 24. Young Digitals Srl via Fornace Morandi 24 - 35133 Padova Italy web: www.youngdigitals.com - mail: info@youngdigitals.com THANK YOU