Speaker: Yusuf Nagib , SEO Manager, iProspect
Nowadays content is a surprising mater for many marketers and is one of the most important elements for brands. Outreaching to your audience through content is not just a task or an activity, but it’s an ongoing process that has to be integrated with your offline and online media using the right eco-system. This system identifies meaningful data and analysis of your audience and helps you creating a smart content plan and platform distribution as well. Understanding the core aspects of owned, earned and bought media, will support the integration strategy for brands.
This presentation is showcasing the importance of this integration to SEO (Search Engine Optimization) and how it organically creates successful content outreach campaigns. iProspect MENA has identified and built this process for many global and local brands, measuring astronomical results. iProspect MENA believes this is how SEO needs to be defined today!