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SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO Outreach by iProspect - ArabNet Digital Summit 2014
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SEO Outreach by iProspect - ArabNet Digital Summit 2014

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Speaker: Yusuf Nagib , SEO Manager, iProspect …

Speaker: Yusuf Nagib , SEO Manager, iProspect
Nowadays content is a surprising mater for many marketers and is one of the most important elements for brands. Outreaching to your audience through content is not just a task or an activity, but it’s an ongoing process that has to be integrated with your offline and online media using the right eco-system. This system identifies meaningful data and analysis of your audience and helps you creating a smart content plan and platform distribution as well. Understanding the core aspects of owned, earned and bought media, will support the integration strategy for brands.
This presentation is showcasing the importance of this integration to SEO (Search Engine Optimization) and how it organically creates successful content outreach campaigns. iProspect MENA has identified and built this process for many global and local brands, measuring astronomical results. iProspect MENA believes this is how SEO needs to be defined today!

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Transcript

  • 1. SEO & Integrated Digital Marketing “Outreach”
  • 2. Driving Digital Performance INTERNET PENETRATION & MOBILE USAGE
  • 3. Driving Digital Performance INTERNET PENETRATION & MOBILE USAGE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dektop Mobile 60% Increase on mobile usage (20% worldwide) 60% of search queries made on tablets and mobile 55% of time consuming is spent online –TV is decreasing! The highest growing region worldwide is between Asia & Africa! Digital is changing the way people consume media! • Messaging & Communication • Communities (Content) • Videos (Content) • e-Commerce (Content)
  • 4. Driving Digital Performance Reconsidering Optimization
  • 5. Driving Digital Performance FROM SEOTO CONTENT Algorithm Updates!  2014: 4 – Panda (Till now)  2013: 17 – Penguin, Knowledge Graph, Hummingbird  2012: 37 – Panda, Penguin, Knowledge Graph, EMD  2011: 21 – Panda, Schema, G+  2010: 8 – Social Signals, Instant  2009: 4 – Real-Time, Caffeine  2008: 2 – Suggestions  2007: 2 – Universal  2006: 2 – Filtering  2005: 9 – Personalized Search  2004: 3 – Latent Semantic Indexing  2003: 7 – Dance  2002: 1 – Dance  2001: ZERO Updates   2000: 1 – Toolbar 45% 25% 20% 10% Content On-Page Off-Page Others Penguin Panda Hummingbird
  • 6. Driving Digital Performance
  • 7. Driving Digital Performance CONTENT “SEO” OWNED BOUGHTEARNED
  • 8. Driving Digital Performance INTEGRATED OPTIMIZATION
  • 9. Driving Digital Performance ENGLISH SENTIMENTS A Story that can power your content!
  • 10. Driving Digital Performance TYPES OF CONTENT & EFFECT ON AUDIENCE Awareness Purchase Intent EmotionalRational Surveys Events Games Videos Widgets Podcasts Photos WebinarsWhite papers News Community FAQs Articles Product comparison Celebrity endorsements Community Applications
  • 11. Driving Digital Performance INTEGRATIVE PROCESS Insight & Strategy • Persona • Platform • Plan Content Production • Creativity • Types Content Distribution • Integration • Partners • Viral Measurement & Optimisation • Listening • Impact • Ongoing Test & Learn Cycle
  • 12. Driving Digital Performance
  • 13. THANK YOU

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