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E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
E-Pakistan In Perspective
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E-Pakistan In Perspective

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Talk: E-Pakistan In Perspective …

Talk: E-Pakistan In Perspective
Monis Rahman, Founder, CEO, ROZEE.PK

ArabNet Digital Summit 2013, June 24-26, The Atlantis, Palm, Dubai

Published in: Technology, Business, Travel
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  • 1. J U N E 2 5 , 2 0 1 3 – A R A B N E T D I G I T S U M M I T 2 0 1 3Monis Rahman, Founder/CEO ROZEE.PKe-Pakistan in Perspective
  • 2. 1NASEEBNETWORKSINC2003: IN THE BEGINNING IT WAS LONELY
  • 3. 2NASEEBNETWORKSINC2013: AND THEN THINGS GOT HOT40,000 JOB APPLICATIONSEACH DAY54,000 EMPLOYERSHIRING ONLINE5 MILLION CVsTALENT60% OF PAK INTERNET USERSVISIT EACH YEAR30 MILLION PAGE VIEWSEACH MONTH8,500% REVENUE GROWTHSINCE 2007ACQUIRED SAUDI COUNTERPARTMIHNATI.COM IN 201311 OFFICESGLOBALLY
  • 4. 3NASEEBNETWORKSINCRAPID INCREASE IN TELEDENSITY
  • 5. 4NASEEBNETWORKSINCPAKISTAN KEY STATSPOPULATION180 MillionINTERNET USERS30 MillionMOBILE SUBSCRIBERS120 Million36% URBAN | 64% RURAL$2.40 ARPUGDP (PPP)$2,745AGE70% under 30 years16% PENETRATIONSW DEV COST $450 / MONTH
  • 6. 5NASEEBNETWORKSINCSOCIAL MEDIA USERSFACEBOOK9 MillionTWITTER2 Million70% MALE | 30% FEMALELINKEDIN1.2 Million
  • 7. 6NASEEBNETWORKSINCE-COMMERCE INFRASTRUCTUREPAYMENTS2 Million Credit Cards | COD | ONLINE BANK XFER | MOBILE PAYMENTSLOGISTICSTCS | OCS | BLUE EX | FEDEX | DHL | OTHERSPLAYERSDARAZ.PK | SHOPHIVE.COM | HOMESHOPPING.PK | TOHFAY.COM | SYMBIOS.PKAZMALO.PK | CHALO.PK | DEALTODAY.PK SMALL PLAYERS NO CLEAR LEADER
  • 8. 7050001000015000200002500030000350002007 2008 2009 2010 2011InternetRadioOutdoor/ActivationPrintTelevision2011 Winners & Losers33% INTERNET13% TELEVISION5% RADIO0.14% PRINT9% OUTDOOR$330M$310M$270M$250M$220MAD MARKET DISTRIBUTION
  • 9. 82011 Winners & Losers33% INTERNET13% TELEVISION5% RADIO0.14% PRINT9% OUTDOOROnline $6MDIGITAL AD MARKET$330M
  • 10. 9NASEEBNETWORKSINCSOURCE: MARY MEEKER’S 2009 INTERNET REPORTDIGITAL AD MARKET POTENTIAL
  • 11. 10NASEEBNETWORKSINC22%2012$30BMarketGrowthBASED ON: MARY MEEKER’S 2009 INTERNET REPORTDIGITAL AD MARKET POTENTIAL
  • 12. 11NASEEBNETWORKSINC$100MPakistanOpportunity?BASED ON: MARY MEEKER’S 2009 INTERNET REPORTDIGITAL AD MARKET POTENTIAL
  • 13. 12NASEEBNETWORKSINC Large monetizable online population Low purchasing power means low opex needed 3G launch eminent, $80 Android handsets: huge opportunity Little competition, nascent ecosystem Online customer acquisition is cheap (limited time?) High quality low cost technical workforce Newly elected government, economy in turn-around modeSUMMARY

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