E-commerce Strategies For Hotels by Coral Suites Hamra

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ArabNet Digital Summit 2012, March 27 - 31. Industry Day, March 28, Tourism & Travel Track Presentation by Coral Suites Hamra: Safa Rahal, Revenue and E-Commerce Manager, Coral Suites Hamra

Published in: Technology, Travel, Business

E-commerce Strategies For Hotels by Coral Suites Hamra

  1. 1. E-COMMERCE STRATEGIES FORHOTELS By: Safa Rahal Revenue & E-Commerce Manager Coral Suites Al Hamra Hotel
  2. 2. CORAL SUITES AL HAMRABEIRUT, LEBANON 4 star hotel 38 rooms & 63 Suites 1 outlet, 1 meeting room & 1 ballroom Chain of Coral Hotels & Resorts Managed by (HMH) Hospitality Management Holdings Regional:Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  3. 3. CSH MARKET SEGMENT MIXDISTRIBUTION OF BOOKINGS (YTD) 2011 2012 Other Other 18% OTAs 17% 24% OTAs 32% BAR Brand Bar 20% Site 23% 12% Brand TAs Site TAs 10% 18% 26%Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  4. 4. CSH CONTRACTED OTA’SPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  5. 5. MANAGING & DISTRIBUTION All OTA’s are managed through an Online Distribution Management Software / XML Interfaced Inventory VS. Allotment InventoryPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  6. 6. ONLINE PROMOTIONSPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  7. 7. TRIP ADVISOR Guest Comments: Continuous monitoring Intercepting customer complaints as early as possible Instant corrective actionPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  8. 8. TOP RATING & VISIBILITYMAINTAINING THE “GOLDEN TRIANGLE” Sales Volume Availability Conversion (bookings per visitor) Cancellation % Profile Content Guest reviews Rate Parity Invoice PaymentsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  9. 9. ENHANCING BRAND WEBSITE  Exclusive Promotions  Rewards & Loyalty Programs  Corporate event promotions  Business Listings through Trip advisorPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  10. 10. E-COMMERCE STRATEGY Exposure on new potential OTA’s Driving traffic to brand website Customer Satisfaction & positive reviews Exposure through Social MediaPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  11. 11. KEY ELEMENTS FOR A SUCCESSFULE-COMMERCE STRATEGY Employ all OTA’s & Social Media (Exposure, promote & Interaction) Continuous monitoring (Content, availability & rates) Focus on customer reviews – retaining customers & maintaining relationshipsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  12. 12. Prepared By: Safa Rahal - Revenue & E-Commerce Manager

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