Back to the Future by MediaCom - ArabNet Digital Summit 2014
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Back to the Future by MediaCom - ArabNet Digital Summit 2014

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Speaker: Nick Barron, CEO MENA, MediaCom ...

Speaker: Nick Barron, CEO MENA, MediaCom

Whilst the past was far from perfect in the advertising industry, there was collaboration, team work and willingness to make big decisions which seemed to make more successful and enduring advertising. Our ability to measure everything now has it’s positives but has also created a culture of blame and indecision which is not great for the future of our business.

For the full talk, visit: https://www.youtube.com/watch?v=slBXmeJNoQs&list=UUSyVFIebowg9-cZlQILb7zg

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Transcript

  • 1. Thurs 5th June 2014
  • 2. IN THE OLD DAYS
  • 3. EMPIRICAL RESEARCH ALL TOGETHER WELL CONSIDERED
  • 4. MUTUAL SEVERAL DECISION-MAKING
  • 5. CAMPAIGNS INTEGRATION STEEL
  • 6. CAMPAIGNS INTEGRATION STEELAGENCY GREED NOT ACCOUNTAB LE CRITICAL FAILURE
  • 7. Now
  • 8. DATA OVERLOAD SPECIALISM S & SILOS EXCESS SUPPLY
  • 9. CHANGE BLAME INDECISION
  • 10. MORE VALUE ON YOUR TOES GREATER ACCOUNTABIL ITY
  • 11. NO CONSISTEN CY SHORT TERMISIM LOW BRAND VALUE
  • 12. BEST OF BOTH WORLDS
  • 13. Thank you