Study Highlights The State of Mobile Apps in the Arab World

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Study Highlights The State of Mobile Apps in the Arab World

  1. 1. AppsArabia Mobile Report -­ MENA Wave 1 A report on mobile phones and applications from the Middle East Sponsorship Opportunity &by: SponsoredBy: Dan Healy dan.healy@real-opinions.com Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com
  2. 2. Knowledge Partner:Questions Asked AppsArabia Sponsored by: Research In Motion Sponsorship Opportunity & SYNDICATED REPORT 2012 Results Presented at: http://www.terrapinn.com/2012/the-mobile-show © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com
  3. 3. Page Index Page 1 - About Real Opinions. Page 2 - Video Results. Page 3 - Research Methodology. Page 4 - Questions Asked Page 5 - Research Methodology Page 7 - Phone Ownership Highlights. Page 11 - App Categories Highlights. Page 14 - App Frequencies Highlights. Page 18 - Downloading Apps Highlights. Page 22 - Connecting Apps Highlights. Page 24 - Financial Highlights. Page 27 - Marketing Highlights. Page 30 - Computer Tablet Highlights. Page 34 - Digital Advertising Highlights. Page 36 - Creative Commons & Contact Details Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com
  4. 4. About Real Opinions Real Opinions: Real Opinions is a full-service market research company, specialising in strategic communication and online media. Based in Dubai with consultants in London and Singapore, Real Opinions has proven ability to help strategically guide and assess the effectiveness of campaigns globally. Real Opinions is an accredited member of: Project Director: Dan Healy, founder and CEO of Real Opinions, has over 15 years research experience and has held senior executive roles in London in the New Media team of NOP, Nielsen Online as their European Research Director and setting up offices for YouGov in the Middle East as their Middle East Regional Research Director. He is a regular presenter at conferences and References: Sponsorship Opportunity &by: Sponsored AppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 1
  5. 5. Results Video: www.real-opinions.com/youtube© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 2
  6. 6. Research MethodologyHow to obtain the full report & Interactive data tables Just register for details at: www.real-opinions.com/research Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 3
  7. 7. Questions Asked 1 - Number of smartphones? 2 - When do they expect to get their first smartphone? 3 Makes of smartphone considering? 4 Smartphone operating system? 5 Purpose of phone? 6 App categories of interest? 7 Make of smartphone use? 8a Model of smartphone use? 8b Purpose of this phone model? 9 Which one use the most for apps? 10 Makes of smartphone would consider next time? 11 Smartphone operating system most prefer for next time? 12 When expect to upgrade smartphone? 13 Data usage package have? 14 Who usually pays the usage cost of main smartphone? 15 App categories interested in? 16 Which app categories do they regularly use? 17 Which app categories did they pay to download? 18 Name of app they would recommend to others? 19 What smartphone app would you most like to have? 20 Statements mainly agree with about app usage? 21 Number of apps on smartphone? 22 Frequency of app downloads? 23a, b, c Number of apps downloaded, bought, deleted? 24 Amount spent on apps? 25 Block or allow apps to access personal information? 26 Amount of terms and conditions read? 27 Problems experienced after downloading an app? 28 Method usually used to download an app? 29 From where do you download apps? 30 Rate official smartphone app store downloaded from? 31 Frequency of app usage? 32 Statements which describe you on amount of apps used? 33 When are apps usually used on smartphone? 34 Do they recommend, write blogs or tell others of apps? 35 Reasons for deleting apps? 36 Frequency of apps crash / disconnect on smartphone? 37 Amount expect to spend on apps in coming year? 38 How do they find out about new apps? 39 How do they evaluate apps? 40 Assessment of different app business models? 41 Preference to download apps from? 42 Types of app sizes prefer to download and use? 43 Language prefer to read on smartphone apps? 44 Which best describes interest in tablets? 45 Ownership of tablets? 46 Type of tablet would consider buying in 6m? 47 Features important to tablet purchase? 48 Preference for tablet and smartphone app linking? 49 Frequency of social media usage? 50 Appeal of new digital advertising / marketing? LANG Languages able to read if on phone? COMPREHENSIVE DEMOGRAPHIC QUESTIONS RESEARCH Recruitment for follow-up research? Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 4
  8. 8. Questions Asked Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 5
  9. 9. Demographics % percentage Egypt 14 Saudi Arabia 9 Morocco 9 Mean: 40 yrs India 8 3 Lebanon 6 Not stated 25 Algeria 5 Iraq 5 36 or older Jordan 4 56 22 to 35 Syrian 3 PAA 3 21 or younger 16 Pakistan 2 Tunisia 2 Philippines 2 Female 27% Yemen 2 UAE 2 Oman 2 Male 73% USA 2 Bahrain 2 Kuwait 2 Sudan 1 France 1 75 UK 1 Canada 1 Qatar 1 12 7 3 1 2 1 Less than 6 Between 6 Between 1 Between 2 More than 5 All my life Not stated months months and and 2 years and 5 years years 1 yearBase: All MENA respondents (2950) Sponsorship Opportunity &by: Sponsored AppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 6
  10. 10. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 7
  11. 11. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 8
  12. 12. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 9
  13. 13. % percentage Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 10
  14. 14. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 11
  15. 15. % percentage % percentage Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 12
  16. 16. % percentage % percentage Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 13
  17. 17. Sponsorship Opportunity &by: SponsoredAppsArabia Mobile Report - MENA Research In Motion SYNDICATED REPORT © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 14
  18. 18. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 15
  19. 19. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 16
  20. 20. % percentage Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 17
  21. 21. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 18
  22. 22. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 19
  23. 23. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 20
  24. 24. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 21
  25. 25. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 22
  26. 26. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 23
  27. 27. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 24
  28. 28. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 25
  29. 29. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 26
  30. 30. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 27
  31. 31. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 28
  32. 32. % percentage % percentage© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 29
  33. 33. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 30
  34. 34. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 31
  35. 35. © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 32
  36. 36. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 33
  37. 37. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 34
  38. 38. Sponsored by:AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 35
  39. 39. REAL OPINIONS This document is published underhttp://www.creativecommons.org This license lets others distribute, remix, tweak, and buildupon this document, even commercially, as long as credit forthe original creation is given as per details below. E: inquiry@real-opinions.com Website: www.real-opinions.comReport Twitter: www.twitter.com/realopinions Blog: www.real-opinions.blogspot.com YouTube: www.real-opinions.com/youtube Sponsored by: AppsArabia Mobile Report - MENA Research In Motion © Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : inquiry@real-opinions.com Page 36

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