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How new satellite technologies are transforming the consumer broadband and mobile market,

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mr. serg

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  • 1. How new satellite technologies are transforming the consumer broadband and mobile market ARAB ADVISORS GROUP 7TH Annual Media And Telecommunications Convergence Conference 2010 (Amman June 7 & 8 2010) Broadband Systems Serge Van Herck Professional Equipment CEO IP Software
  • 2. Our mission –connecting the world 3
  • 3. Our mission – connecting the world 4
  • 4. MENA – Market Overview • 4 Gulf countries have high penetration rates and highest GDP per capita • Wealth is a critical factor since broadband- service pricing are still relatively high in the region MENA Broadband Penetration of households Q209, and GDP per capita Q209 5
  • 5. Newtec at a glance • The European market leader in the DVB satellite broadcasting market and consumer internet access market with • Over 400 customers worldwide • Award winning Product Leadership strategy in the Satellite Communications equipment industry • A privileged relation with • A strong product portfolio for TV and IP applications • Sustained growth : ‘05: 165 people/23MioEuro ‘09: 275 people/51MioEuro 6
  • 6. Newtec at a glance • The European market leader in the DVB satellite broadcasting market and consumer internet access market with • Over 400 customers worldwide • Award winning Product Leadership strategy in the Satellite Communications equipment industry • A privileged relation with • A strong product portfolio for TV and IP applications • Sustained growth : ‘05: 165 people/23MioEuro ‘09: 275 people/51MioEuro 7
  • 7. A full range of products Professional Broadband IP software Equipment Systems Horizon Sat3Play Menos Tellitec Broadcast & Telco Transceivers for IP Modulators TelliNet Modulators Mobile & Terrestrial TV Broadcast & Telco Receivers for IP Demodulators TelliCast Demodulators Mobile & Terrestrial TV Broadcast & Telco IP Modems TelliShape Modems Data Converters IP Appliances ProVision Frequency Converters Redundancy Switches OEM (de)mod boards 8
  • 8. Internet broadband : Economics & technologies • Economics – Most populated areas first – GDP per capita – the price of monthly subscription fee – PC penetration – Education and other socioeconomic factors. • Existing technologies – inherent limitations in either performance or in capacity (‘last mile’) – Line Of Site (LOS) location from the base station for wireless access. 9
  • 9. Broadband technologies and distance • Only satellite is ubiquitously available • Terrestrial and other wireless solutions become economically unviable when little subscribers / POP VDSL 1,3 ADSL+ 2,7 Max Range of broadband technologies (km) ADSL 5,4 WiMax (NLOS)  8 FTTH 20 Full wireline DTH supplements DTH Enables HIGH MEDIUM LOW 3G 30 DENSITY DENSITY DENSITY 4G 30 NO BROADBAND WiMax (LOS) 50 ENCODING AND CONTENT MANAGMENT Satellite 3500 CENTER HIGH MID LOW SPEEDS SPEEDS SPEEDS > 25 Mbps 6 - 25 Mbps < 6 Mbps 1 10 100 1000 10000 10
  • 10. Low cost End-user equipment IP modem The Sat3Play® IP modem is equipped with an Ethernet interface and therefore can be connected to a standalone PC or a router. 79cm dish The installation of the end user equipment is as easy as the installation Most Innovative Company of a standard TV satellite of the Year 2008 - Belgium interactive LNB dish with a TV set-top box. Ku or KA Transmit & Receive 11
  • 11. Internet Broadband for consumers 12
  • 12. Introducing a revolution – Ka-band spotbeam Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps Max txp speed 45Mbps 90Mbps 128Mbps Investment cost 185kEuro 93kEuro 65kEuro per Mbps 81Gbps 1Gbps 3kEuro 13
  • 13. Introducing a revolution – Ka-band spotbeam Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps Max txp speed 45Mbps 90Mbps 128Mbps Investment cost 185kEuro 93kEuro 65kEuro per Mbps Satellite capacity 64Gbps 81Gbps Max txp speed 800Mbps 1Gbps Investment cost per Mbps 4kEuro 3kEuro 14
  • 14. Ka-spot beams on Arabsat 5C (2011) 15
  • 15. Key challenges to overcome Even with high potential and the right business model, traps are there… End-user equipment price Space segment efficiency Ease of use True broadband experience 16
  • 16. Key challenges overcome End-user equipment price Ease of use 17
  • 17. Low cost End-user equipment IP modem The Sat3Play® IP modem is equipped with an Ethernet interface and therefore can be connected to a standalone PC or a router. 79cm dish The installation of the end user equipment is as easy as the installation Most Innovative Company of a standard TV satellite of the Year 2008 - Belgium interactive LNB dish with a TV set-top box. Ku or KA Transmit & Receive 18
  • 18. Easy to install 19
  • 19. Self-Install Drives New Business Models E-commerce Automated Automated Logistics Install and use Contract with end-user provisoning via the e-commerce website Retail End-user buys Install and go-online On-line Contract Automation Start surfing terminal at shop with minimum SLA with end-user 20
  • 20. Key challenges overcome Space segment efficiency True broadband experience 21
  • 21. Addressing Satellite Network Challenges Managing Bandwidth Managing Latency – IP bits/Hertz – TCP acceleration efficiency – Pre-fetching – Network efficiency – DNS caching – Quality of Service – Web caching – Fair Use Policy – Lossless Data compression – Multicast services 22
  • 22. Innovation by Newtec - 4CPM Modulation Choosen by as the next generation DVB-RCS standard 23
  • 23. Improving the IP performance - Tellinet 24
  • 24. Result = True Broadband Experience The Independent Proof • Germany’s independent leading consumer organization group, the “Stiftung Warentest” • Test 11/2009 (www.test.de) – Satellite and mobile Internet access • ASTRA2Connect ISPs rating (using Newtec Sat3Play®) – Filiago: GOOD – Star DSL: GOOD – Competitive alternatives: DEFICIENT – Quality of Internet connection: Only Sat3Play received EXCELLENT 25
  • 25. Conquering Europe Keys to success: • “Triple play” capabilities – Internet / VoIP / TV • Always-on true broadband service experience • Competitive flat monthly service fee • Consumer market priced terminal • Point & Play self installation • Brand name • Strong distribution channel 26
  • 26. Maritime Low-cost satellite-based broadband connections suitable for commercial and leisure shipping *Picture source: KNS Inc Equipment: • Satellite terminal: – KNS SuperTrack A9 (85cm) – ACU (Antenna Control Unit) • ASTRA2Connect modem 27
  • 27. SCADA Application Reference Supervisory Control And Data Acquisition for infrastructure, facility and process control management Smartgrid power management Water management Renewable energy Source: www.watchtechnologies.com Source: www.renewablesreviewed.com 28
  • 28. Extended Services - WiMax • Wibox is a French nationwide provider for rural areas • 300 new demands per month are refused for Wimax due to no coverage • Satellite access will complete areas where WiMax services are not available 29
  • 29. GSM Backhauling using Pico-Sat Application Pico-Sat: Pico cell + Sat3Play technology Pico cell • miniature 2G Base station • Covers 7KM diameter with a 10 Meter antenna + • supports up to 500 users Sat3Play: • Sat3Play has unique advantages to help the introduction of Pico cells in emerging markets. 30
  • 30. Pico-Sat: how does it work? • Omni antenna • Small satellite dish • Sat3Play modem • Pico cell Base Station • Solar panels 5m² • Battery pack 31
  • 31. Conclusions • EMEA market offers opportunities for broadband access over satellite in different verticals • Initial investment and operational costs can be controlled with the right technology and the right business model ® • The Sat3Play solution from Newtec promises – Easy to install – Easy to use – Easy on the budget 32
  • 32. 33