Saudi Arabia Media Survey of Internet Users 2011 - TABLE OF CONTENTS

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Arab Advisors’ Media Survey of Saudi Arabia's Internet users reveals that 34.2% of those who watch Pay TV get Pay TV channels through Dream Box and similar devices. The Arab Advisors survey provides important insights into the Saudi media and broadcast markets.

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Saudi Arabia Media Survey of Internet Users 2011 - TABLE OF CONTENTS

  1. 1.   Saudi Arabia Media Survey of Internet Users 2011 Arab Advisors Group A member of the Arab Jordan Investment Bank Group January 2011 Analysts: Samer Abbas Mohammed Al-Shawwa This report has been delivered to Client to be used exclusively by its employees  
  2. 2. Saudi Arabia Media Survey of Internet Users 2011   Copyright notice: Copyright 2011 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback emails to: arabadvisors@arabadvisors.com © 2011 Arab Advisors Group Reproduction Prohibited  
  3. 3. Saudi Arabia Media Survey of Internet Users 2011   Table of Contents Section I: Executive Summary.......................................................................1 Section II: Survey Results and Analysis ........................................................2 General Information on respondents ............................................................2 Television viewing habits ............................................................................10 Television viewing habits during Ramadan .................................................16 Types of TV programs watched and programs preferences .........................23 Terrestrial TV viewing .................................................................................38 Satellite TV viewing.....................................................................................40 Respondents’ views on the credibility of satellite news channels................47 Pay TV…… ...................................................................................................48 Satellite receivers that can be connected to the Internet (Dream Box) ...............55 DVD viewing and purchase..........................................................................60 Radio……. ....................................................................................................65 Reading newspapers and books ..................................................................71 Newspapers...............................................................................................71 Books .......................................................................................................74 Most effective types of ads..........................................................................78 © 2011 Arab Advisors Group Reproduction Prohibited  
  4. 4. Saudi Arabia Media Survey of Internet Users 2011   List of Exhibits Exhibit 1: Gender of respondents ................................................................. 2 Exhibit 2: Respondents age ......................................................................... 3 Exhibit 3: Age Group by Gender ................................................................... 3 Exhibit 4: Education of respondents ............................................................. 4 Exhibit 5: Nationality of respondents .......................................................... 5 Exhibit 6: Residence location of respondents ............................................... 6 Exhibit 7: Occupation of respondents ........................................................... 7 Exhibit 8: Monthly income of household (SR)............................................... 8 Exhibit 9: Household size of respondents..................................................... 9 Exhibit 10: TV viewing................................................................................ 10 Exhibit 11: Watching TV by region ............................................................. 10 Exhibit 12: Watching TV by gender ............................................................ 11 Exhibit 13: Watching TV by age group........................................................ 11 Exhibit 14: Daily time spent by respondents watching TV .......................... 11 Exhibit 15: Daily time spent by respondents watching TV by gender ......... 12 Exhibit 16: Daily time spent by respondents watching TV by age group..... 12 Exhibit 17: Time of TV viewing ................................................................... 13 Exhibit 18: Time of TV viewing by gender .................................................. 14 Exhibit 19: Time of TV viewing by age group.............................................. 14 Exhibit 20: Place of TV viewing .................................................................. 15 Exhibit 21: Language preference for TV viewing ........................................ 15 Exhibit 22: TV viewing habits change during Ramadan .............................. 16 Exhibit 23: TV viewing habits change during Ramadan by gender.............. 16 Exhibit 24: TV viewing habits change during Ramadan by age group......... 16 Exhibit 25: Daily time spent watching TV during Ramadan and regular months................................................................................................. 17 Exhibit 26: Daily time of TV viewing during Ramadan ................................ 18 Exhibit 27: Place of TV viewing during Ramadan compared to regular months................................................................................................. 19 Exhibit 28: Types of television programs watched during Ramadan........... 20 Exhibit 29: Top 10 types of television programs watched during Ramadan compared to regular months................................................................ 21 Exhibit 30: Participation in TV contests during Ramadan ........................... 22 Exhibit 31: Participation in TV contests during Ramadan by gender .......... 22 Exhibit 32: Participation in TV contests during Ramadan by age group...... 22 Exhibit 33: Types of TV programs watched on regular months................... 23 Exhibit 34: Types of Western movies watched ........................................... 24 © 2011 Arab Advisors Group Reproduction Prohibited  
  5. 5. Saudi Arabia Media Survey of Internet Users 2011   Exhibit 35: Types of western series watched ............................................. 25 Exhibit 36: Western programs that respondents would like to find more on TV ........................................................................................................ 26 Exhibit 37: Types of Arabic movies watched .............................................. 27 Exhibit 38: Types of Arabic series watched ................................................ 27 Exhibit 39: Preference for origin of Arabic drama series ............................ 28 Exhibit 40: Arabic programs that respondents would like to find more on TV ............................................................................................................ 29 Exhibit 41: Reality shows preference ......................................................... 30 Exhibit 42: Participation in reality shows voting ........................................ 30 Exhibit 43: Participation in reality shows voting by gender........................ 31 Exhibit 44: Participation in reality shows voting by age group ................... 31 Exhibit 45: Game/contest shows preference.............................................. 31 Exhibit 46: Preference for subtitling or dubbing foreign language programs ............................................................................................................ 32 Exhibit 47: Dubbed/subtitled programs preference by gender................... 32 Exhibit 48: Dubbed/subtitled programs preference by age group .............. 32 Exhibit 49: Dubbed programs viewing........................................................ 33 Exhibit 50: Watching dubbed programs by gender ..................................... 34 Exhibit 51: Watching dubbed programs by age group ................................ 34 Exhibit 52: Types of dubbed programs that respondents watch ................. 35 Exhibit 53: Preferred dialect for watching dubbed programs ..................... 36 Exhibit 54: Channels where respondents watch dubbed programs............. 37 Exhibit 55: Terrestrial TV viewing .............................................................. 38 Exhibit 56: Terrestrial TV viewing by gender.............................................. 38 Exhibit 57: Terrestrial TV viewing by age group ......................................... 38 Exhibit 58: Terrestrial TV viewing by region............................................... 39 Exhibit 59: Terrestrial TV channels watched by respondents ..................... 39 Exhibit 60: Satellite TV channels viewing ................................................... 40 Exhibit 61: Satellite TV channels viewing by region ................................... 40 Exhibit 62: Satellite platforms supported by the receiver........................... 41 Exhibit 63: Channels watched by more than 10% of the respondents........ 42 Exhibit 64: Channels watched by 1% to 10% of the respondents .............. 43 Exhibit 65: Channels watched by less than 1% of the respondents............ 45 Exhibit 66: Top 20 channels watched by respondents ................................ 46 Exhibit 67: Channels watched by (10% - 20%) of the respondents ........... 46 Exhibit 68: Trustworthiness of satellite news channels.............................. 47 Exhibit 69: Pay TV viewing ......................................................................... 48 © 2011 Arab Advisors Group Reproduction Prohibited  
  6. 6. Saudi Arabia Media Survey of Internet Users 2011   Exhibit 70: Pay TV viewing by region ......................................................... 49 Exhibit 71: How respondents get Pay TV channels ..................................... 50 Exhibit 72: How respondents get Pay TV channels by region ..................... 51 Exhibit 73: How respondents get Pay TV channels by household monthly income (SR) ......................................................................................... 52 Exhibit 74: Pay TV provider ........................................................................ 53 Exhibit 75: Number of households sharing the Pay TV subscription ........... 54 Exhibit 76: When was Dream Box first used............................................... 55 Exhibit 77: Monthly expenditure on Dream Box (SR) ................................. 56 Exhibit 78: ADSL subscription especially for Dream Box ............................ 57 Exhibit 79: Awareness of Dream Box ......................................................... 58 Exhibit 80: Thinking of purchasing Dream Box........................................... 59 Exhibit 81: Where did you hear of Dream Box ............................................ 59 Exhibit 82: Usage of DVDs to watch programs ........................................... 60 Exhibit 83: Usage of DVDs to watch programs by gender........................... 60 Exhibit 84: Usage of DVDs to watch programs by age group ...................... 60 Exhibit 85: Usage of DVDs to watch programs by region............................ 61 Exhibit 86: How respondents get their DVDs.............................................. 61 Exhibit 87: Dealing with original or copied DVDs ....................................... 62 Exhibit 88: Reasons for buying/renting copied DVDs ................................. 63 Exhibit 89: Reasons for not buying/renting copied DVDs ........................... 64 Exhibit 90: Radio listening ......................................................................... 65 Exhibit 91: Radio listening by gender ......................................................... 65 Exhibit 92: Radio listening by age group .................................................... 65 Exhibit 93: Radio listening by region.......................................................... 66 Exhibit 94: Frequency of radio listening ..................................................... 66 Exhibit 95: Language preference for radio listening ................................... 67 Exhibit 96: Location of radio listening ........................................................ 67 Exhibit 97: Location of radio listening by gender ....................................... 68 Exhibit 98: Location of radio listening by age group................................... 68 Exhibit 99: Genres of radio programs to which respondents listen............. 69 Exhibit 100: Tuning to FM or AM radio........................................................ 69 Exhibit 101: FM radio stations that respondents tune into ......................... 70 Exhibit 102: Newspaper reading among Internet users ............................. 71 Exhibit 103: Newspaper reading among Internet users by gender............. 72 Exhibit 104: Newspaper reading among Internet users by age group ........ 72 Exhibit 105: Newspaper reading among Internet users by region.............. 72 Exhibit 106: Newspapers read by Internet users ....................................... 73 © 2011 Arab Advisors Group Reproduction Prohibited  
  7. 7. Saudi Arabia Media Survey of Internet Users 2011   Exhibit 107: Book reading among Internet users ....................................... 74 Exhibit 108: Book reading among Internet users by region ....................... 74 Exhibit 109: Book reading among Internet users by gender ...................... 75 Exhibit 110: Book reading among Internet users by age group.................. 75 Exhibit 111: Number of books read over a period of six months ................ 75 Exhibit 112: Number of books read over a period of six months by gender 76 Exhibit 113: Number of books read over a period of six months by age group ............................................................................................................ 76 Exhibit 114: Language preference for reading books ................................. 76 Exhibit 115: Book genres preferred............................................................ 77 Exhibit 116: What respondents think are the most effective types of ads .. 78 Exhibit 117: What respondents think are the most effective types of ads by gender ................................................................................................. 79 Exhibit 118: What respondents think are the most effective types of ads by age group............................................................................................. 79 Exhibit 119: What respondents think are the most effective types of ads by region .................................................................................................. 80 © 2011 Arab Advisors Group Reproduction Prohibited  
  8. 8.   This report has been delivered to clients to be used exclusively by its employees  

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