Morocco Cellular and Smartphone Survey 2013 - TABLE OF CONTENTS

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This research report presents the results of a comprehensive survey with cellular end users in Morocco. The topics analyzed include cellular, smartphone and applications usage.

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Morocco Cellular and Smartphone Survey 2013 - TABLE OF CONTENTS

  1. 1. Morocco Cellular and Smartphone Survey 2013 Arab Advisors Group A member of the Arab Jordan Investment Bank Group April 2013 Analyst: Hussam Barhoush This report has been delivered to Client to be used exclusively by its employees.
  2. 2. Morocco Smartphone Survey 2013 © 2013 Arab Advisors Group Reproduction Prohibited Copyright notice: Copyright 2013 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback emails to: arabadvisors@arabadvisors.com
  3. 3. Morocco Smartphone Survey 2013 © 2013 Arab Advisors Group Reproduction Prohibited Table of Contents Section I: Introduction and background........................................................1 Section II: Survey results and analysis .........................................................2 General information on respondents ...............................................2 Availability of satellite TV, pay TV, fixed line and Internet connection at home........................................................................................10 Internet usage and e-commerce ..................................................13 General cellular usage habits .......................................................16 Cellular handset brands ..............................................................25 Smartphones adoption and usage patterns....................................29 Smartphones awareness .............................................................48 Availability of tablets at home......................................................53 Detailed analysis of cellular handset models ..................................56
  4. 4. Morocco Smartphone Survey 2013 © 2013 Arab Advisors Group Reproduction Prohibited List of Exhibits Exhibit 1: Morocco’s cellular market shares (December 2012)..................... 1 Exhibit 2: Gender ......................................................................................... 2 Exhibit 3: Age............................................................................................... 3 Exhibit 4: Age by gender .............................................................................. 4 Exhibit 5: Education ..................................................................................... 4 Exhibit 6: Respondents by administrative region ......................................... 5 Exhibit 7: Nationality.................................................................................... 7 Exhibit 8: Occupation ................................................................................... 8 Exhibit 9: Personal monthly income ............................................................. 9 Exhibit 10: Availability of satellite TV and pay TV at home......................... 10 Exhibit 11: Availability of fixed line and Internet connection at home ....... 11 Exhibit 12: Type of Internet connection at home ....................................... 12 Exhibit 13: Internet usage ......................................................................... 13 Exhibit 14: Internet usage by gender......................................................... 13 Exhibit 15: Internet usage by age .............................................................. 14 Exhibit 16: Buying products or services or paying bills online.................... 14 Exhibit 17: Buying products or services or paying bills online by gender ... 15 Exhibit 18: Buying products or services or paying bills online by age ........ 15 Exhibit 19: Respondents’ total cellular lines by mobile operator ................ 16 Exhibit 20: Respondents’ subscriptions to cellular operators ..................... 17 Exhibit 21: Respondents’ subscriptions to cellular operators by gender..... 17 Exhibit 22: Respondents’ subscriptions to cellular operators by age.......... 18 Exhibit 23: Number of cellular lines that respondents have ....................... 18 Exhibit 24: Type of cellular subscriptions that respondents have............... 19 Exhibit 25: Number of cellular handsets that respondents have................. 20 Exhibit 26: Source of acquiring cellular handsets....................................... 21 Exhibit 27: Source of acquiring cellular handsets by handset brand........... 22 Exhibit 28: Cost of cellular handset ............................................................ 23 Exhibit 29: Frequency of changing cellular handsets.................................. 24 Exhibit 30: Cellular handset brands’ shares ............................................... 25 Exhibit 31: Gender by cellular handset brand............................................. 26 Exhibit 32: Cellular handset brand by gender............................................. 26 Exhibit 33: Age by cellular handset brand .................................................. 27 Exhibit 34: Personal monthly income (Moroccan Dirham) by cellular handset brand ................................................................................................... 28 Exhibit 35: Whether respondents have a smartphone ................................ 29 Exhibit 36: Whether respondents have a smartphone by mobile operator . 29
  5. 5. Morocco Smartphone Survey 2013 © 2013 Arab Advisors Group Reproduction Prohibited Exhibit 37: Whether respondents have a smartphone by cellular handset brand ................................................................................................... 30 Exhibit 38: Smartphones’ operating systems (as self reported by the respondents) ....................................................................................... 31 Exhibit 39: Services that respondents use on their smartphones ............... 32 Exhibit 40: Services that respondents use on their smartphones by gender ............................................................................................................ 33 Exhibit 41: Services that respondents use on their smartphones by age.... 33 Exhibit 42: Services that respondents use on their smartphones by cellular handset brand...................................................................................... 34 Exhibit 43: Frequency of using smartphone applications ........................... 34 Exhibit 44: Frequency of using smartphone applications by gender........... 35 Exhibit 45: Frequency of using smartphone applications by age ................ 36 Exhibit 46: Whether respondents download applications or use the pre- installed applications ........................................................................... 37 Exhibit 47: Whether respondents download free applications or buy them 38 Exhibit 48: Amount of money spent on buying applications during the last 12 months (US$).................................................................................. 39 Exhibit 49: Source of downloading the applications ................................... 40 Exhibit 50: Smartphone applications that respondents download .............. 41 Exhibit 51: Smartphone applications that respondents download by gender ............................................................................................................ 42 Exhibit 52: Smartphone applications that respondents download by age... 43 Exhibit 53: Language preference for smartphone applications................... 44 Exhibit 54: Satisfaction with the applications' languages available in the market ................................................................................................. 44 Exhibit 55: Whether respondents plan to change their smartphones ......... 45 Exhibit 56: Whether respondents plan to get the same smartphone brand 46 Exhibit 57: Whether respondents know what a smartphone is................... 48 Exhibit 58: Whether respondents know what a smartphone is by gender .. 48 Exhibit 59: Whether respondents know what a smartphone is by age ....... 49 Exhibit 60: Whether respondents plan to get a smartphone....................... 49 Exhibit 61: Brand of smartphone that respondents are planning to get ..... 50 Exhibit 62: Brand of smartphone that respondents are planning to get by the cellular handset brand they currently have.......................................... 51 Exhibit 63: Operating system of smartphone that respondents are planning to get ................................................................................................... 52 Exhibit 64: Availability of tablets at home.................................................. 53
  6. 6. Morocco Smartphone Survey 2013 © 2013 Arab Advisors Group Reproduction Prohibited Exhibit 65: Brand of tablets at home .......................................................... 54 Exhibit 66: Whether tablets at home are for personal use only .................. 55 Exhibit 67: Nokia handset models’ shares .................................................. 56 Exhibit 68: Nokia handset models’ shares, continued ................................ 57 Exhibit 69: Samsung handset models’ shares............................................. 58 Exhibit 70: iPhone handset models’ shares ................................................ 60 Exhibit 71: BlackBerry handset models’ shares.......................................... 61 Exhibit 72: HTC handset models’ shares..................................................... 62
  7. 7. This report has been delivered to clients to be used exclusively by its employees

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