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The changing face of application delivery
 

The changing face of application delivery

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How social media and the changes in web usage are pushing the demands of web performance beyond what the current application delivery technologies are deisgned for

How social media and the changes in web usage are pushing the demands of web performance beyond what the current application delivery technologies are deisgned for

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    The changing face of application delivery The changing face of application delivery Presentation Transcript

    • The Changing Face of Application Delivery
    • Today’s Problem: load times
      L.A. Times = typical news site
      ADC Load Balancer
      Content Delivery Network
      Doing everything right
      USA load time is 12.4 seconds
      12.4 seconds is still too long.
    • the problem is widespread
      L.A. Times is about average: 12.4 seconds
    • Four Trends that define the market.
      It’s not about speeding up. It’s about never slowing down.
    • 1. Third Party ContentFriends dragging you down
      Facebook “Like” button, social media integrations
      Ads from DoubleClick/
      Google
      Syndicated Feed
    • 2. Dynamic Sites“real-time content everywhere”
      Real-time web:
      Dynamic content
      Personalized content
      Local content
      No caching
      Little pieces of information, updating constantly
      This is what we expect now
    • 3. Content explosionricher websites = heavier pages
      Websites becoming richer
      Sheer # of pages
      More 3rd party functionality
      More dynamic
      More data
      More, more, more
    • 4. New Devices, New challengeshigh-latency networks and slow data
      AT&T saw a 7,000% increase in data traffic
      New devices
      New networks
      New ways to experience content
      The stakes are high
      And slow mobile speeds highlight the problem
    • These trends are mainstreamcustomer expectations set the agenda
      Fortune 500 companies demand richer sites, delivered fast
      Moving behind the firewall, inside the enterprise
      These trends reaching a tipping point
      Demand is real, selling opportunity is immediate
      Today’s application delivery solutions can’t meet tomorrow’s problems.
    • The opportunity
      ADC’s and CDN’s are not meeting customer’s requirements
      WCO:
      Accelerates third party content
      Accelerates dynamic sites
      Reduces content explosion
      Extends hi-performance to devices
      Customers need WCO “in the box” to meet today’s delivery challenges
    • Thank you!