The changing face of application delivery

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How social media and the changes in web usage are pushing the demands of web performance beyond what the current application delivery technologies are deisgned for

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The changing face of application delivery

  1. 1. The Changing Face of Application Delivery<br />
  2. 2. Today’s Problem: load times<br />L.A. Times = typical news site<br />ADC Load Balancer<br />Content Delivery Network<br />Doing everything right<br />USA load time is 12.4 seconds<br />12.4 seconds is still too long.<br />
  3. 3. the problem is widespread<br />L.A. Times is about average: 12.4 seconds<br />
  4. 4. Four Trends that define the market.<br />It’s not about speeding up. It’s about never slowing down.<br />
  5. 5. 1. Third Party ContentFriends dragging you down<br />Facebook “Like” button, social media integrations<br />Ads from DoubleClick/<br />Google<br />Syndicated Feed<br />
  6. 6. 2. Dynamic Sites“real-time content everywhere”<br />Real-time web:<br />Dynamic content<br />Personalized content<br />Local content<br />No caching<br />Little pieces of information, updating constantly<br />This is what we expect now<br />
  7. 7. 3. Content explosionricher websites = heavier pages<br />Websites becoming richer<br />Sheer # of pages<br />More 3rd party functionality<br />More dynamic<br />More data<br />More, more, more<br />
  8. 8. 4. New Devices, New challengeshigh-latency networks and slow data<br />AT&T saw a 7,000% increase in data traffic <br />New devices<br />New networks<br />New ways to experience content<br />The stakes are high<br />And slow mobile speeds highlight the problem<br />
  9. 9. These trends are mainstreamcustomer expectations set the agenda<br />Fortune 500 companies demand richer sites, delivered fast<br />Moving behind the firewall, inside the enterprise <br />These trends reaching a tipping point<br />Demand is real, selling opportunity is immediate<br />Today’s application delivery solutions can’t meet tomorrow’s problems.<br />
  10. 10. The opportunity<br />ADC’s and CDN’s are not meeting customer’s requirements<br />WCO:<br />Accelerates third party content<br />Accelerates dynamic sites<br />Reduces content explosion<br />Extends hi-performance to devices<br />Customers need WCO “in the box” to meet today’s delivery challenges<br />
  11. 11. Thank you!<br />

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