1. Heinle Event: Content and language:
Towards a perfect partnership
What the Heinle and National Geographic
partnership can bring to your classroom
As twenty-first century learners increasingly use English to communicate with people from other cultures and backgrounds,
there is a need for language learning materials which reflect this reality. Heinle, part of Cengage Learning, and National
Geographic have partnered to create materials that teach learners about the world in which they live, its peoples, its
customs, and its wonders. We introduce materials adapted from National Geographic resources, showing how they motivate
and inform learners in their education, workplaces, and social lives. In a fun and relevant way, learners are encouraged to
look at their own lives and see it mirrored in the lives of people across the globe. With access to the National Geographic
archive of video, images, and content, Heinle creates visually stunning learning materials which:
• Help learners to communicate in English in the real world,
• Give them a platform to understand other people and cultures, and
• Prepare them for the realities of the modern, globalized world of work and education.
In this lively session, the presenter introduces the ideas behind this partnership, and the process through which they are
turned into materials for learners of English.
About Ian Martin
Ian Martin is Heinle’s Director of Global Marketing. He is based in Boston, Massachusetts. For twenty years he has
lived and worked extensively throughout Asia, Latin America, and Europe. He has been a teacher, teacher trainer,
director of a language school, and a publisher, working with all ages and needs. His special interests include the
teaching of reading, and vocabulary.
Previous registration essential Great Raffle at the end of the event!
Buenos Aires 934 • Ameghino (0341) 447 1147 · 449 8906
Rosario, Argentina • SBS Rosario (0341) 426 1276 · firstname.lastname@example.org
Friday, Nov 12th · 5.00 to 7.00 pm • Heinle: email@example.com
With the support of: Profesores de
Inglés de Rosario