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The Top 5 Reasons You Should Fine-Tune Your Communications Plan
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The Top 5 Reasons You Should Fine-Tune Your Communications Plan


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  • 1. THE TOP 5 REASONS YOU SHOULD FINE-TUNE YOUR COMMUNICATIONS PLANReason #1 – if it turns out they think you are deliv- As you receive client input and feed- ering the wrong service or product. By back you’ll be better equipped toDirection, direction, direction. A lot of focusing on the who, when, where and continually fine-tune your commu-time is lost when you are chasing the how you’ll draw the people you want nications methods, to better servewrong audience, the message is lost on to you. your clientele, who willthe audience you’re targeting, or you buy/invest/employ your ser-are using the wrong methods to get vices/donate...And the cycle contin-your message out there. Creating or ues.fine-tuning your communications planwill help you strategically determine Reason #5 –the direction you should be headed, Establish yourself as an industrysaving you time, stress, and money. leader. By attracting the right clien- Reason #3— tele, building and improving those Save money. When you’ve discovered relationships, and saving money who you should be targeting and how which you can wisely spend else- best to make sure those clients receive where, you will quickly position the messages and information you yourself as a trusted source for a need them to, you won’t waste the product, service or philanthropy. money and resources exploring or us- ing unprofitable venues. It’s as simpleReason #2 – as that.Attract the clients you want. Without Reason #4—the appropriate communications, mes- Two-way communication leads to bet-sages, and channels you could very ter relationships. With corporatewell be setting yourself up for head- and/or social responsibility as buzz-aches and heartache. By attracting or words these days, your audiences andpositioning yourself to the wrong clien- publics show their appreciation of thetele you are not advancing or promot- Alba Public Relations information and transparency you P.O. Box 1983ing yourself in the domain of expertise provide by buying your prod- Huntingdon, Quebecin which you are successful and could J0S 1H0 uct/investing in your com-even be setting yourself up for trouble pany/employing your ser- Phone: 450.370.8357 Fax: 450.264.8284 E-mail: © 2009—Alba Public Relations