AppsCo2 Program                   Application Format                         January 2013FosteringGoods ©                 ...
Presentation Content1| The company          6| Product/Service Demo2| The team             7| Your solution and3| Market u...
The company     Here you write:     Company name, short description history, main areas of activities, main     clients or...
The team     Here you write: short description of the 4-5 key team member related to     the project.                     ...
The Market Un-Met Need     Here you write:     Define the main un-met needs or un-met desires that your new product or    ...
Elevator’s Pitch     Define in short what is your product/service and its value proposition.     What unique features it h...
Target audience & Market potential     Describe the different layers of your target audience, their main     characteristi...
Product/Service Demo     Show the product/service in the best appealing way.     What are its main functions and look & fe...
Your solution’s Value Proposition     Here you can add in more details what you have started to describe in     slide 4 El...
Market Positioning     Show main other market actors in your field and benchmark values in a     simple table or chart tha...
Business Model     Describe the different strategies and sources from which you gain or plan     to gain revenues, and the...
Your goals within the AppsCo program     What are the main areas in which you need mentoring and facilitation in     devel...
Contact details     Name of contact person for further information:     Email, phone, full address of the company.Fosterin...
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Applicants presentation format

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Formato de modelo de presentación para la convocatoria de aceleración de Apps.co

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Applicants presentation format

  1. 1. AppsCo2 Program Application Format January 2013FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  2. 2. Presentation Content1| The company 6| Product/Service Demo2| The team 7| Your solution and3| Market un-met need value proposition 8| Market Positioning4| Elevator’s Pitch 9| Business model5| Target audience & 10| Your goals within the Market potential AppsCo programFosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  3. 3. The company Here you write: Company name, short description history, main areas of activities, main clients or distribution channels, annual turn over, number of employees, location. Add a link to the company websiteFosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  4. 4. The team Here you write: short description of the 4-5 key team member related to the project. Name, role, 2 lines of professional background, email. Name, role, 2 lines of professional background, email. Name, role, 2 lines of professional background, email.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  5. 5. The Market Un-Met Need Here you write: Define the main un-met needs or un-met desires that your new product or service aim to answer. Show trends, indicator and figures data supporting this needs. Show additional description on the estimated future trends that would support it.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  6. 6. Elevator’s Pitch Define in short what is your product/service and its value proposition. What unique features it has, and what it dose best that any other solution in the market.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  7. 7. Target audience & Market potential Describe the different layers of your target audience, their main characteristics and spread (local, regional, international), and profile (age, gender occupation, economic level, ect). Show key supporting data indicating the market potential in volume specifically around your new product/service target market.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  8. 8. Product/Service Demo Show the product/service in the best appealing way. What are its main functions and look & feel. 1. Images of a prototype screenshots 2. Main scenario 3. Link to YouTube short video that describe (in English) the main features of it. 4. Link to its website / AppStore / Google PlayStore (if relevant and ready)FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  9. 9. Your solution’s Value Proposition Here you can add in more details what you have started to describe in slide 4 Elevator’s Pitch , and give more persuasion power to what makes your new offer in product/service so valuable and unique to the customers.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  10. 10. Market Positioning Show main other market actors in your field and benchmark values in a simple table or chart that describe comparison between your solution to the current competitors. Product/service features Your solution Solution 1 Solution 2FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  11. 11. Business Model Describe the different strategies and sources from which you gain or plan to gain revenues, and their development along time. Show your market penetration model. Show projected cash- flow (if you have one).FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  12. 12. Your goals within the AppsCo program What are the main areas in which you need mentoring and facilitation in developing your project? Describe your aim in terms of the exposure that the program provide: Are you seeking for strategic partners, investors, main clients or new distribution channels? If you are seeking for investment: Describe the type of investor, your current evaluate amount required and the purposes of the investment to your companyFosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
  13. 13. Contact details Name of contact person for further information: Email, phone, full address of the company.FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd © All rights reserved to PenZA Perception Lab Ltd
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