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Optimum Teams and Optional Processes for App Development

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  • Our App usages across the world: 51% US 22% Europe 11% LATAM 5% RUSSIA 9% China NOTE: South Korea is biggest within Others category (although relatively small population but almost 90% smartphones in Korea are android)
  • Transcript

    • 1. Optimum teams and optional processes for App development
      • Vasily Salomatov (@vsalomatov)
      • www.appsgeyser.com/blog
    • 2.
      • 70,000 apps
      • 9 mln app downloads
      • 120 countries making apps
      • Offices in Alexandria,VA and Russia
      • Team members in Austin,TX and Bay Area
      • Community management in Israel
      About AppsGeyser
    • 3. Go Android First
      • Android in summer 2011 surpassed iOS globally
      • Still opportunity to become big (use “cast a net” strategy)
      • Faster iterations, faster go-to market strategy
      • Learn what works apply to other markets (iOS, Windows e.t.c.)
    • 4. World Snapshot
      • US Continues to lead app creations
        • Top 5 Cities, NYC and LA
        • 60 of top 100 cities worldwide
      • Top 5 Countries
        • US
        • UK
        • India
        • Netherlands
        • Spain
      • App usage varies
        • US is the king
        • South Korea in top 5 countries
    • 5. USA
      • USA Leads in app creations
        • Top 5 Cities, NYC and LA
        • 60 of top 100 cities worldwide
      • Smartphone market penetration is high 41%
      • Hard to be discovered (appcrowding )
    • 6. Lesson Learned #1 – AppCrowding
      • App Overstuffing
        • US is twice as crowded
        • Primary Factor: Do you speak English?
      Conclusion: Localize your Apps…
    • 7. Lesson Learned #2 – Fishing for Users
      • Long Tail vs Short Tail = Casting a Net vs Rod Fishing
      • US: really hard to break into the Top
        • 1% chance of getting 50K+ downloads
        • Risks are higher, but also the Rewards
      • International markets
        • Like US, but several months behind
        • Chances for 1 hit wonders still high
      Conclusion: Cast a Net in US, but Fish with a Rod internationally
    • 8. From Idea to start: US
      • “ Casting a net” strategy
        • Launch web of related applications
        • Go multiple categories
        • Promote your key app within other apps
      • Use FREE apps more
      • Do not limit features - limit content
    • 9.
      • Vasily Salomatov - Co Founder appsgeyser.com
      • Twitter: @vsalomatov
      • 703 879 4809
      • [email_address]