Your SlideShare is downloading. ×
The App Reseller Guide
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The App Reseller Guide

118
views

Published on

Make your move into the app business and learn about: …

Make your move into the app business and learn about:

- The benefits of becoming an App Reseller
- Tips for success
- How to get started as a Reseller
- The app industry glossary

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE APP RESELLER GUIDE HOW TO SET UP YOUR BUSINESS IN THE APP MARKET
  • 2. TABLE OF CONTENTS 1. The Mobile Market: a massive business opportunity 1.1 Facts and figures 1.2 The latest market trends 1.3 Apps as CRM tool 2. Become a Reseller 2.1 Why should I become a reseller? 2.2 Benefits and target markets 2.3 Tips for success 3. AppsBuilder Reseller Program 3.1 Program overview 3.2 Why AppsBuilder? 3.3 Get started 4. Glossary Follow us on or visit our official blog
  • 3. 1. THE MOBILE MARKET: A MASSIVE BUSINESS OPPORTUNITY Since the submission of the first apps to the Apple App Store in 2008, the mobile app industry has being growing non-stop for the past five years and has opened a myriad of business opportunities, many of which are yet to be exploited. The empowerment of people via mobile devices represents by far the mega trend of the 21st century, introducing new ways of interacting with people and brands and paving the way to brand new marketing models for businesses. Recent figures and statistics seem to confirm the validity of this major social-economic shift. Over the past two years, smartphone adoption in the USA has grown from 36% to 61%1 , and these figures are bound to rise as ever more affordable devices and data plans hit the market. 1) Nielsen, Mobile Majority: US smartphone adoption tops 60%, June 2013. Start your free 14-day trial Share this e-book
  • 4. As many other great revolutions in the past, the mobile revolution has carried along a whole new mindset. Mobile is not a device; it’s a way of thinking. Mobile has redefined the common concept of communications and introduced new paradigms in the relationship between brands and customers. By empowering people to interact with businesses 24/7 from anywhere, mobile devices have changed the way consumers approach brands; the way companies talk to their audience and present their products and, of course, the services that mobile consumers expect from a business. Is your business ready for this? Start your free 14-day trial Share this e-book
  • 5. 1.1 FACTS AND FIGURES Mobile devices have become the hot spot for local searches. According to Google Mobile Planet Statistics, 94% of smartphone owners use their mobile devices for local searches. As a result of these searches, 51% visited a store, 48% called a store and 29% made a purchase. 94% 51% 48% 29% With such figures in mind, it’s easy to understand why building a solid mobile presence is a must for any kind of business nowadays. Start your free 14-day trial Share this e-book
  • 6. However, while most companies acknowledge mobile as an imperative, too many still don’t know how to integrate it into their business operations. When asked about the use of mobile in business, Greg Stuart – CEO of the Mobile Marketing Association – replied: “There’s a knowing versus doing gap. They know they need to do it, but how do they do it?” This “knowing vs. doing gap” translates into an amazing business opportunity for web agencies, professionals, webmasters and media agencies who are able to intercept this market need and expand their mobile offer. According to a recent report from International Data Corp. (IDC), apps will generate $35 billion in revenue in 2014: are you ready to take your share? APPS WILL GENERATE $35 BILION IN REVENUE IN 2014. $35,000,000,000 Start your free 14-day trial Share this e-book
  • 7. 1.2 THE LATEST MARKET TRENDS Over the past few years we have seen the mobile market explode. There are currently over 900, 000 applications available on the Apple App Store and Google Play has recently surpassed Apple with 1 million apps available on the Android marketplace. Retailers are finally waking up to the power of intercepting mobile customers and are consequently increasing the budgets allocated to provide their company with an app and a mobile site. Start your free 14-day trial Share this e-book
  • 8. For small business owners, building a strong mobile presence serves 3 main purposes: BUILD A LOYAL AUDIENCE GET ADDITIONAL SALES CHANNELS GAIN A SIGNIFICANT ADVANTAGE OVER COMPETITION Global statistics show that the mobile presence of a company positively affects reputation and brand awareness among potential customers2 , generating in turn more revenue streams. Now that mobile devices have become a daily presence in our lives, over 60% of people admit preferring to interact with a brand in a new media environment, which in 61% of cases ends up in a stronger connection with the brand itself. 2) 2010 Cone Consumer New Media Study Start your free 14-day trial Share this e-book
  • 9. Companies that have a strong mobile presence and regularly interact with their customers in a new media environment also have more chances to increase their revenue streams, as 59% of people admit being more likely to purchase products and services from businesses operating mobile. I AM MORE AWARE OF A BRAND IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 63% I AM MORE LIKELY TO SHARE INFORMATION ABOUT THE COMPANY OR BRAND ACROSS MY OWN NEW MEDIA CHANNELS IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 62% I FEEL A STRONGER CONNECTION WITH A BRAND IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 61% I FEEL BETTER SERVED BY COMPANIES WHEN I CAN HAVE A CONVERSATION WITH THEM IN A NEW MEDIA ENVIRONMENT. 60% I’M MORE LIKELY TO PURCHASE THE COMPANY’S OR BRAND’S PRODUCTS OR SERVICES IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 59% IF I FOLLOW A COMPANY OR A BRAND ON ONE OF ITS NEW MEDIA CHANNELS, I AM MORE LIKELY TO FOLLOW THE COMPANY ON ITS OTHER NEW MEDIA CHANNELS. Start your free 14-day trial 59% Share this e-book
  • 10. THE APP RESELLER GUIDE Make your move into the app business and learn about: - The benefits of becoming an App Reseller - Tips for success - How to get started as a reseller - The app industry glossary