The App Economy

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Useful insights on Europe's App Economy, to understand the impact of the mobile industry on European main countries' domestic economies, employment rates and economic growth.

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The App Economy

  1. 1. Driving productivity, growth & jobs The App Economy started in 2007 with the launch of the Apple App Store. Today it is a dynamic and expanding sector including several competing stores and platforms. Since then the app economy has experienced an explosive growth, with a huge impact on the number of jobs created, contribution to the GDP and positive side effects on sectors not directly related to the mobile industry, but that benefited from mobile apps anyway (health, education, media, etc.) APP DEVELOPMENT EUROPEAN CONTRIBUTION 1M APPS OF THE GLOBAL PRODUCTION AVAILABLE ACROSS THE MAIN APP STORES OF APP SERVICES COMES FROM 22% THE EU SMARTPHONE PENETRATION REVENUES 50% IN EU OVER €10B GROWING AT 10% PER YEAR PER YEAR JOBS GENERATED BY APP COMPANIES 794k THE WHOLE ROLES IN THE APP ECONOMY ACROSS EUROPEAN ECONOMY CONTRIBUTION TO GROWTH THE EU28 ACCOUNTS FOR ¼ OF THE GLOBAL APP ECONOMY APP ECONOMY PROJECTIONS TOP COUNTRIES for app consumption App downloads Consumption of app-related products and services UK € 14.9 B € 13.5 B Germany 4.8 Bn 7.8 Bn € 12.3 B France € 11.2 B € 10.2 B 4 Bn UK, GERMANY & FRANCE ARE THE TOP 3 EU COUNTRIES FOR APP DOWNLOADS & MOBILE PENETRATION 2012 2013 2014 2015 2016 56 B GLOBAL APP DOWLOADS IN 2013 ALONE Time consumed via communication and entertainment apps and time saved via productivity apps (including communications, maps and office productivity tools) represent economic value. People value their time, and time spent or time saved both translate into economic value gains. LONDON AIR AMBULANCE MOBILE APPS SAVING LIVES Apps also bring social benefits beyond their immediate economic value. The use of mobile applications to enhance public safety is illustrated by the case of the London Air Ambulance service, which now uses wireless data to get to people in need more quickly – and therefore save lives. Source: Vision Mobile, The European App Economy, September 2013. Copyright ©AppsBuilder 2013

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