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App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
App Store SEO: Google Play (Android) vs Apple App Store
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App Store SEO: Google Play (Android) vs Apple App Store

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Почему поиск в Play лучше, чем в App Store.

Почему поиск в Play лучше, чем в App Store.

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  • 1. App Store seo:comparinggoogle play storewithApple App StoreBy searchman.commarch 18, 2013Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 1Vs
  • 2. Recap: search is the biggest driver of app discoveryCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 2
  • 3. Google play: More apps per Search results pageCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 31 app per page 7-8 apps per page iphone Google play
  • 4. Google play: Easier to access Deeper search resultsCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 425 flicks to access app #25 1 flick to access App #25 iphone Google play FlickFlick
  • 5. Google play accessibility: more results for less effort5
  • 6. Google play: returning many more search resultsCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 6Query iPhone Google Play restaurants 8,853 apps 17,321 apps hotels 6,751 13,888 fashion 4,372 11,515 poker 2,254 6,155 camera 11,263 19,897 shopping 7,956 14,003 news 14,612 20,018 US store search results for March 17, 2013 n Google Might be using synonyms to expand queries and recall
  • 7. Google Play: spell checker might be working bettern Example: 100x more results when you misspell “calendar”Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 7iphone Google play
  • 8. Spell checker: Number of search results returnedCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 8Misspelled Query iPhone Google Play resteraunt 1 app 10,523 apps hotwls 0 15,630 fasion 4,537 11,127 pocker 2,648 16,890 camara 862 20,574 shoping 8,231 14,411 newz 9 19,316 US store search results for March 17, 2013
  • 9. Google Play: less competition than ios app store?Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 90 500 1K 1.5K 2K 2.5K 3K #apps New apps / day App updates/day *US store daily average for the period Feb 18 to March 10, 2013 n Similar # of new apps launched per dayn Far fewer developers updating their apps…it’s less competitive
  • 10. But What about Google Play Monetization?Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 10n Apple has credit card info. Google has tried carrier billingn In japan, Carrier billing accelerated Monetization
  • 11. SEO for Google Play vs. Apple App storeCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 11Elements iOS App Store Google Play KeywordRelevancyto SearchEngineAlgorithm App Name Keywords High (Apple suggests <35 length) High Tags (Secret iTunes Keywords) High(100 characters, including commas) Not needed Description Keywords Unclear Yes Keywords in in-store reviews& 3rd party app review sites Black Box Quantitativefactors thatmay affectsearchrankings Downloads (total, velocity) Black box Ratings (ave, total, velocity) Revenue (total, velocity) Social Signal (FB, TW, G+) n  No Review Process for google play – can update keywords oftenn  No need for tags or “secret” itunes keywords in Google Playn  Descriptions count and are important in Google Play
  • 12. Summary: google play store seo is a good investment1.  User sees more results per page2.  easier for users to access lower ranked results3.  synonyms & spelling correction à more apps get found4.  Fewer developers updating apps- it’s less competitive5.  carrier billing may improve google play monetization6.  Search engine optimization for google play is easierA.  No approvals needed – update keywords as often as neededB.  No tags (i.e. secret itunes keywords) are neededC.  Descriptions countCopyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 12
  • 13. How searchman can help you grow in google play?1.  Track your performance in google play dailyA.  Visibility score – see how discoverable you areB.  Search rank trackingC.  Competitor tracking2.  Improve your keywords regularlyA.  Research and store keywords in “notepad”B.  Borrow keywords from competing appsC.  Automatically Get re-prioritized keywords in < 30 seconds3.  Update “meta-data” often. Seo is not a “fire and forget” weapon4.  Rinse. Repeat.Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 13
  • 14. Thanks for your timemore in-depth guides atsearchman.com/how-it-works/Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 14Search the App Store on SearchManit’s more productive than hanging out on Facebook

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