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Differentiating your appsusing software toolsDr. Bernd SchulzePresentation for Apps4All Forum on 5th April2013
Trend Towards “Differentiating” ExperienceMore Proximal communications and multi-screen experiencesAugmented Reality becom...
3Differentiating Experience Sells Devices
Snapdragon™ Processors.Apps with unmatched reach.An absolute powerhouse.
5Technology Leadership Across DevicesSource: Qualcomm data.770+DevicesAnnounced /commerciallyavailable70+DeviceCustomers45...
6Peer-to-peerAugmentedRealityEntertainment Camera ConnectivityWebTechnologiesComputerVisionADVANCEDSOFTWARETECHNOLOGYLEADI...
7Software Tools Enable App DifferentiatingFluence™ PROVuforia™AllJoyn™Augmented Reality Peer-to-Peer Computer Vision Facia...
8Snapdragon SDK Unleashes New CapabilitiesSENSORSNew Sensor Event InputsAlways-on device orientation sensor awareness and ...
9Deployment with run-time Feature DetectionANDROID DEVICESPOWERED BYQUALCOMMOPTIMIZED PLATFORM:Advanced SolutionsIncluded ...
10Vuforia™ Brings Augmented Reality to MobileCreating engaging consumerexperiences at the point ofadvertising, point of sa...
12AllJoyn unleashes a whole new set of user experiences thatspan across mobile, tablets, PCs, TVs and more by abstractinga...
The Tools and ResourcesDevelopers Need to Succeeddeveloper.qualcomm.comEarly access to leading edge APIsand next generatio...
For more information on Qualcomm, visit us at:www.qualcomm.com & www.qualcomm.com/blogFollow us on:© 2012 Qualcomm Technol...
Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All
Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All
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Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All

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  • Make snapdragon exclusive offer pop.Move non-snapdragon differentiated apps to the end.
  • The Snapdragon system offers best in class technologies and integrates them to work together into a single, complete chipset which is helping drive innovationBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemThe best user experience happen on SnapdragonQCOM’s benchmarks are top notch (best feeds and speeds don’t always translate to the best ux or sell the devices anymore) but QCOM is doing much more than just HW
  • Thisdemonstrates everything that goes into the snapdragon systemAnd it is building these best in class technologies and integrating them to work together into a single, complete chipset which is helping Snapdragon drive innovation for our partnersBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemDelivers better user experiences
  • These numbers adjusted to reflect QRD
  • Beyond HW, Qualcomm also delivers SW and ecosystem supportThis is one of the enablers and drivers or our scaleSW and HW are important together to deliver the BEST user experiences on different platformsWe are only Si vendor to supply both to this levelit’s all about the user experience. Why do we build all that custom hardware? Why do we optimize so much of the OS to all that hardware? Why do we spend so much time and money investing in new SW enablers and contributing to open source via QUIC, and why do we then go out and find developers to showcase all this jazz? Simple answer: to enable the best mobile consumer experiences. We want to give our OEMs and the developers who create value added apps and services the building blocks and tools for creating truly extraordinary user experiences. Leveraging the hardware & SW development tools we provide, developers can create applications that are highly appealing to end users and set them apart from the competition. We want our OEMs to make the best, coolest, slickest, fastest, most powerful phones, tablets and other devices. We want them to be differentiated. All our efforts culminates here. This is where success is measured, in my opinion.The best P2P experiences run on SnapdragonThe best AR experiences run on Snapdragon.The most intelligent and network aware social apps run on SnapdragonThe Ability to build differentiated user experiences – That’s what I think about day in and day out…
  • QCOM software unleashes these next gen mobile user experiences which allow us to be more efficient, more creative, more… in our daily lives
  • Show High-Level Architecture to represent that Orange section (Developer APIs) are shipping out via QDevNet, and that the Framework APIs are what connect the SDK APIs to the low-level features in our Android platform.Qualcomm brings a number of optimizations and new feature enhancements to Android. Some optimizations are intrinsic and come “for free” to applications and devices. In other cases, we’ve added value in areas such as the camera, audio, sensors, and location. We’ve put in a lot of our expertise to make the hardware that we provide run better.What Qualcomm has done is added in our own Snapdragon API layer that third-party developers can take advantage of when the device is capable.
  • Advertising & media is the fastest growing category:Point of advertising = creating added value to an existing print campaign (magazine covers/ads, posters, newspaper ads, leaflets, etc) using AR. Previously advertisers relied purely on circulation or distribution figures. AR allows the advertiser to actually measure interaction w/ its campaign. Some AR apps have also included functionality whereby users can add in their contact details to get more info from the brand; some have added links to their website.Point of sale = bringing a product on the shelf to life. The product or product packaging now has an added layer of engagement using AR, thereby creating additional consumer valuePoint of use = creating AR experiences around products you have purchased and brought home. AR gives the consumer a reason to engage with the product on a regular basis.Vuforia adoption is exploding. Publishers are seeing value w/ AR appsStarbucks Cup Magic spurred 450,000 “engagement points” within 1 month of launch with no promotion. (An engagement point refers to a use of the app). 91% of people who downloaded the app used it.1Moosejaw X-Ray drove up sales by 37% in November. Furthermore, the company’s website saw a 4% increase in traffic as a direct result from the popularity of the app. In the first five weeks of its existence, Moosejaw’s app was downloaded more than 75,000 times. 2Blippar, an “AR agency”, says it has seen hundreds of thousands of consumer downloads of their app in the first 7 months since its debut in the UK.3AR is gaining momentum“According to Visiongain, in 2012, 25% of mobile apps will feature augmented reality.” 4 “About 6 million AR apps were downloaded in 2010, according to ABI Research… the number (was) projected to increase to 19 million downloads in 2011 and balloon to nearly a billion by 2016. The firm forecasts the mobile AR industry will see $3 billion in global revenue by 2016, up from $87 million (in 2011) and $21 million in 2010.” 5“Consumer engagement is the main reason that (augmented reality) technology has been so successful. QR codes have proven to be effective engagement tools, which has lead many retailers, such as Macy’s, to incorporate them into their marketing campaigns. AR, however, provides a much more immersive experience that QR codes may not be able to cope with.” 5Sources1http://mashable.com/2011/12/05/starbucks-26-million-mobile-transactions-in-2011/2 http://www.qrcodepress.com/moosejaw-announces-the-results-of-their-augmented-reality-marketing-campaign-shows-that-the-technology-may-be-the-key-to-future-success/855516/     3http://www.wirelessduniya.com/2012/01/07/innovative-startup-blippar-mobile-augmented-reality-technology/4http://www.marketingmag.com.au/blogs/making-fantasy-into-augmented-reality-9739/5http://latimesblogs.latimes.com/technology/2012/01/ces-2012-hps-autonomy-shows-possibilities-of-augmented-reality.html6http://www.qrcodepress.com/qr-codes-may-collapse-beneath-the-weight-of-augmented-reality/855721/
  • Transcript of "Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All"

    1. 1. Differentiating your appsusing software toolsDr. Bernd SchulzePresentation for Apps4All Forum on 5th April2013
    2. 2. Trend Towards “Differentiating” ExperienceMore Proximal communications and multi-screen experiencesAugmented Reality becomes the normContextually aware appsMore real-time, complex computer vision appsNavigation and location aware services move indoorHome theater like audio experiencesRicher Gaming
    3. 3. 3Differentiating Experience Sells Devices
    4. 4. Snapdragon™ Processors.Apps with unmatched reach.An absolute powerhouse.
    5. 5. 5Technology Leadership Across DevicesSource: Qualcomm data.770+DevicesAnnounced /commerciallyavailable70+DeviceCustomers450+DesignsInDevelopment35+TabletsQualcomm Supports Android from High Volume to High End
    6. 6. 6Peer-to-peerAugmentedRealityEntertainment Camera ConnectivityWebTechnologiesComputerVisionADVANCEDSOFTWARETECHNOLOGYLEADINGHARDWARE CPUs GPUs 3G/4GMODEMSLOCATIONANDSENSORSWiFi BTFMVIDEO/AUDIOPOWERMGMTRFDSPsMEMORYSnapdragon Spans HW, SW, Services and ToolsECOSYSTEMSUPPORTDeveloperHardwareDeveloper Ecosystemand CommunityCarrier-FriendlyServicesDeveloperSoftware ToolsBROADSUPPORTFOR HLOSSupport for developers to create and commercialize differentiating experience
    7. 7. 7Software Tools Enable App DifferentiatingFluence™ PROVuforia™AllJoyn™Augmented Reality Peer-to-Peer Computer Vision Facial ProcessingSurround SoundGimbal™ …Snapdragon™ SDK
    8. 8. 8Snapdragon SDK Unleashes New CapabilitiesSENSORSNew Sensor Event InputsAlways-on device orientation sensor awareness and inputCAMERAFacial Processing – Blink / Smile / Gaze DetectionPowering smarter camera application technologyTOUCH-FREE GESTURESTouchless Device InputInteract with your device from variable distances
    9. 9. 9Deployment with run-time Feature DetectionANDROID DEVICESPOWERED BYQUALCOMMOPTIMIZED PLATFORM:Advanced SolutionsIncluded as part ofQualcomm devicesDEVICE SOFTWARE OPTIMIZEDTO THE HARDWARECAMERA FACIALPROCESSINGSURROUND SOUNDRECORDING 5.1SENSORGESTURESPOWER-OPTIMIZEDGEOFENCINGTOUCH-FREEGESTURESAPPLICATIONSAPPLICATIONAPKsProductivityAppsVOIP AppsCamera AppsLocation-AwareAppsSNAPDRAGONSDK APIsCamera SDKLibraryAudio SDKLibrarySensors SDKLibraryIZat LocationSDK LibraryTouch-free GesturesSDK LibraryApplications gain extendedfunctionality throughSDK Developer Librariesdelivered on QDevNet
    10. 10. 10Vuforia™ Brings Augmented Reality to MobileCreating engaging consumerexperiences at the point ofadvertising, point of sale,and point of useMaking curriculums3-dimensional; using yourdevice as a user manualGaming and Play Advertising & MediaEducational &InstructionalAbility to check out theaction from any angle;making toys come to life
    11. 11. 12AllJoyn unleashes a whole new set of user experiences thatspan across mobile, tablets, PCs, TVs and more by abstractingall the complexity of P2P networking from developersEntertainment& Multiplayer ModeSocialExperiencesMulti-Screen& Content SharingAllJoyn™ Seamlessly Connects Proximal DevicesAllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc(QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.
    12. 12. The Tools and ResourcesDevelopers Need to Succeeddeveloper.qualcomm.comEarly access to leading edge APIsand next generation featuresAccelerate development timefor next-gen contentCreate and optimize applicationsTechnical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | DiscoveryDISCUSSDISTRIBUTEDEVELOP DOWNLOAD
    13. 13. For more information on Qualcomm, visit us at:www.qualcomm.com & www.qualcomm.com/blogFollow us on:© 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,registered in the United States and other countries. Adreno, Brew, FastCV, Fluence, QDevNet, and Vuforia are trademarks ofQualcomm Incorporated. Trademarks of Qualcomm Incorporated are used with permission. AllJoyn is a trademark of QualcommInnovation Center, Inc. Other products and brand names may be trademarks or registered trademarks of their respective owners.Qualcomm Technologies, Inc, 5775 Morehouse Drive, San Diego, CA 92121-1714Thank youbschulze@qti.qualcomm.com+ 49-151-4674-3969

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