Developer economics 2013 (VisionMobile, Михаил Вакуленко) III Форум Apps4All


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Developer economics 2013 (VisionMobile, Михаил Вакуленко) III Форум Apps4All

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  2. 2. Developers are the new currency of platforms key challenge is sorting through the noise 100s of dev tools makers telecom overlays Developer mindshare leaders chipset makers telco API competing platforms handset makersPage 2
  3. 3. Free research reports on app economy and developer ecosystem help developers Contents Key takeaways Chapter 1 - Mobile Duopolies: build a successful The widening gap between the haves and the have nots Chapter 2 - The Developer Tools Landscape: The cogs and gears of the app economy Chapter 3 - Rise of the Mega SDKs: The developer tools landgrab Also by VisionMobile® app business Mobile Innovation Economics Workshop A strategy workshop introducing the new economic thinking necessary for successful innovation by telcos. Find out more 1 © VisionMobile 2013 | www.DeveloperEconomics.comPage 3
  4. 4. VisionMobile Developer Economics 2013 free download: 3,400+ respondentsPage 4
  5. 5. Top 5+1 insightsPage 5
  6. 6. 1 Developers swarm around iOS/Android but keep looking for viable alternatives Android continues to lead mobile developer mindshare, with 72% of developers now developing for the platform, a 4 percentage point increase compared to our 2012 survey. iOS shows a 5 percentage point drop in Mindshare, i.e. the proportion of how many developers use each platform. The considerable share of mobile developers intending to adopt Windows Phone (47%) and BlackBerry (15%) indicate that there is still developer interest in a viable third app ecosystemPage 6
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  8. 8. 2 HTML5 needs better access to platform APIs, and better development environment HTML5 is becoming a viable alternative to native for developers working on app categories such as Business & Productivity (used by 42% of HTML developers), Enterprise (32%) and Media Apps (28%). To compete with native, HTML5 needs better platform API access (35% of HTML developers), development environment (34%), and debugging support (22%).Page 8
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  10. 10. 3 Tablets reaching developer mindshare parity with smartphones, TVs are niche The majority (86%) of 3,460 developers in our survey target smartphones, while a large share of them also develop on tablets, led by iOS developers (76%) indicating the attractiveness of the iPad as a development and monetisation platform. TV development remains niche (6% of Android developers), as the hype cycle around the “Smart TV” experience is yet at a very early stagePage 10
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  12. 12. 4 74% of developers use 2+ platforms, but money is concentrated in iOS/Android At the same time, developer platform choices are now narrowing. On average mobile developers use 2.6 mobile platforms in our latest survey, compared to 2.7 in 2012 and 3.2 in our 2011 survey. 80% of respondents in our sample develop for Android, iOS or both, making them the baseline in any platform mix. Developers that do not develop for one of these two platforms generate, on average, half the revenue of those developers that do, indicating concentration of power within these two major ecosystems.Page 12
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  14. 14. 5 Advertising is the most popular revenue model, but brings the least amount of revenue Advertising is used by 38% of developers in our global sample. At the same time, it’s the monetisation model with the least revenue per app. In-app purchases and Freemium are on the rise, having grown by 50% compared to our 2012 survey and are now used by more than a quarter of the developer population in our survey. In-app purchase is now the second most popular revenue model on iOS, with 37% of developers using it, falling slightly behind Pay per download.Page 14
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  16. 16. 5 +1 Over 500 tools for today’s app developers, designers and entrepreneurs Hundreds of startups, from Appcelerator to Zong, emerged to cater to developer needs. App developers today have over 500 third party tools (APIs, SDKs, components) to choose from, catering to every stage along the developer journey. Developer tools, from ad networks to user analytics SDKs are a core part of the Android and iOS platform economics, and a major platform differentiator.Page 16
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  18. 18. Knowledge. Passion. Innovation. Let’s talk! Michael Vakulenko | Strategy Director | +44 2033 844166 Updated: 12 November 2010Page 18 Copyright VisionMobile 2011