NAS partner marketing workshop main presentation
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The presentation from the main room of the January 2013 NAS partner marketing workshop.

The presentation from the main room of the January 2013 NAS partner marketing workshop.

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    NAS partner marketing workshop main presentation NAS partner marketing workshop main presentation Presentation Transcript

    • Partner marketingworkshopSimon Francis, ClaremontNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • This afternoon13.00 – Lunch13.30 – 13.35: Introductions & logistics (main room)13.35 – 14.00: Overview of NAS marketing & National Apprenticeship Week(main room)14.00 – 14.40: Break out sessions 114.40 – Break15.00 – 15.40: Break out sessions 215.40 – 16.00: Wrap up (main room)National Apprenticeship ServicePartner Marketing Workshops – January 2013
    • The breakout sessionsFour sessions, repeated after the breakSocial mediaMessaging & reputationEngaging with schoolsNew ideas for media relationsNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • NAS marketing overviewMartha Phillips, National Apprenticeship ServiceNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • ‘Live’ employer marketing Direct Marketing & Tele- Radio advertising New collateral marketing Website updates Social media E-Newsletter AGE & Higher AGE extension news story Case study development Apprenticeship featuresNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • ‘Live’ learner marketing E-shots to careers and ‘What Apprenticeship’ New careers events stand teachers via partners brochure to all schools New online information, Not Going To Uni E- advice and guidance Social media Newsletter materials Sector in the spotlight Apprenticeships Index Case study films filmsNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Short / medium term employermarketing plans Further bursts of Direct Further bursts of radio ‘Campaign in a box’ for Marketing & Tele- advertising city hubs marketing Further website updates & Apprenticeships Index New messaging based on ongoing social media / e- data focused on priority Holt Review focus groups newsletter sectors Productivity Matters SME webchats with David Case study development Report Way & feature placement Brathay Apprentice Apprenticeship Awards Regional 100 in 100 Challenge launch partnerships & eventsNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Short / medium term learnermarketing Further e-shots to careers Radio advertising across Key message development and teachers via more England following testing partners Social media and Apprenticeship vacancies Digital advertising Facebook game data sharing & media development partners Case study development Apprenticeships Index & Sector films, job swap, & placement in consumer interactive map case study films media #247Apprentice Graduation ceremonies BootcampsNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • National Apprenticeship Week APPRENTICESHIPS DELIVERThe year’s theme is a key part of theNew Era for Apprenticeships. It is aboutdemonstrating how Apprenticeships can deliver for both employers and individualswhilst showcasing the quality of apprentices and the huge contribution they maketo their employer’s success. We want to show how apprentices develop asindividualsand how proud the country’s employers are of their apprentices. Quality Growth Pride ValueNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Build up to the Week Behind the scenes PR activity Key tasks for partners Merchandising site launch DPM discussions Hall of Fame nominations (7 Feb) Filming & launch of Job swaps Quotes and case studies filming guidelines Brathay Apprentice Ministerial requests Apprentice TV Takeover Challenge (deadline 31 Jan) Roll of honour #247Apprentice NAW T-shirt launch nominationsNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • National priorities during the Week News Events Social media Barclays / BITC Regional Productivity Report Hall of Fame events Young, free &… vitally BT & Edge parliamentary Films important to the economy events Made by Apprentices The ‘App Map’ Daily themes launches Job pledges International conference Roll of honourNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Resources availableToolkit, brand guidelines and filming guidelines are available atapprenticeships.org.uk• Direct link to National Apprenticeship Week page http://bit.ly/NAW13KitSupplemented on 7 February by the launch of a new online merchandisingsystem• Download or purchase a range of range of customisable National Apprenticeship Week branded resources.• Including badges, pens, banner stands, event invitations, posters and web buttons.• Partners will also be able to order Apprenticeship and WSUK learner and employer brochures for their events via the system.National Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Ideas for getting involvedhttp://bit.ly/NAW13Kit Employer Social media Job swaps breakfast briefings diary Register with Taster sessions for Inspiring the teachers, Future There are loads of students and ideas about how to parents get involved in the Toolkit, here’s a Film case Enter Brathay selection studies Apprentice Challenge WorldSkills UK pre- Media competition heats relations School Write to your to decide who to visits MP enterNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Key dates for your diaryhttp://bit.ly/NAW13KitNational Apprenticeship ServicePartner Marketing Workshops – January 2013
    • Follow us! @mbrowes @nikkishuttlewor @si_francis @simonbooth @jon_shaw #NAW2013 @Apprenticeships www.apprentice.tv (YouTube) www.facebook.com/Apprenticeships www.flickr.com/Apprenticeships www.audioboo.fm/Apprenticeships ApprenticeshipsInstagramNational Apprenticeship ServicePartner Marketing Workshops – January 2013