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NAS Partner Workshop: Media relations breakout
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NAS Partner Workshop: Media relations breakout

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The 'new ideas for media relations' breakout session from the January 2013 NAS partner workshop

The 'new ideas for media relations' breakout session from the January 2013 NAS partner workshop

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  • The job of communications staff is no longer about launching a news story or issuing a press release, but also in generating an ongoing stream of coverage and social media activity around an issueThe next slide shows the density of social media traffic to a link shared on various sites. This proves the need to create additional spikes to get the link back out into the public consciousness.Co-ordinating action in social media will help this, as will planning ongoing media relations.
  • Transcript

    • 1. New ideas for mediarelationsSimon Francis, ClaremontNew ideas for media relations
    • 2. This sessionWhy media relations is still important and how it is changingNew tacticsDiscussion on where we can help each otherNew ideas for media relations National Apprenticeship Service
    • 3. Sources of awareness 25% 20% 15% 18-24s Parents 10% Employers 5% 0% From a teacher, lecturer, friendor careers ofof show or interview, or in radio poster, tube or bus or news On socialarticle From employer TV tutor or as part adviser family From a or radio member a my In a newspaperIn a theanewsIn a newspaper advert website media On advert advert In Elsewhere onlinesomewhere else Yes, butNew ideas for media relations National Apprenticeship Service
    • 4. From spring to stream http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-payNew ideas for media relations
    • 5. Five ways to move from spring tostream Words Data Images Video (A little) moneyNew ideas for media relations National Apprenticeship Service
    • 6. Words Create a ‘Twitter Cue’ Max 140 character sub-headline for use on Twitter, use @Apprenticeships Make your releases SEO friendly Include hyperlinks to your site and www.apprenticeships.org.uk on key words Develop a ‘social media cheat sheet’ When all your content is ready tell your own staff and partners where to find it, provide suggested tweets, Facebook posts and LinkedIn updates. Update people when coverage appears and new suggestionsNew ideas for media relations National Apprenticeship Service
    • 7. Statistics Believe in Open Data Send any datasets in excel to Simon Rogers at the Guardian Create an infographic Use a designer (like the AoC did in Colleges Week) or do it yourself using Infogr.am) Work all the angles Provide bespoke releases / graphics to trade media, regional media and play on journalists specific interestsNew ideas for media relations National Apprenticeship Service
    • 8. Images Have images ready to go Use Flickr and get the right tags, descriptions, captions and ‘meta data’ right. If Indexed right, send to general picture desks. Made by apprentices Take pictures of your apprentices next to the work they’ve delivered and release to local media Tell a story Use an app like ‘Diptic’ (right) to create a montage and share direct to Facebook, Twitter &InstagramNew ideas for media relations National Apprenticeship Service
    • 9. Video Job swaps Film your chief exec going back to the floor with the apprentices Film your news story Re-use existing footage to highlight key points from the story – train a member of staff to use basic video editing software. Or record an AudioBoo Keep an eye on Keek Backed by Tom Daley & Finn HarriesNew ideas for media relations National Apprenticeship Service
    • 10. Spend (a little) money A phone (and apps)Buy a press office iPhone or Android phone, get the right apps and set it up to link with your accounts Promoted postsFor around £500 you can do an effective campaign on Facebook. Promoting links to news stories works especially well as you can invite commentNew ideas for media relations National Apprenticeship Service
    • 11. Q&Ahttp://about.me/si_francisNew ideas for media relations National Apprenticeship Service