NAS Partner Marketing Workshop: Social media breakout

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The 'social media listening and monitoring' breakout session from the January 2013 NAS partner workshop

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  • We would like to encourage everyone to help us spread the word about ApprenticeshipsWe know from our internal tracking research that almost 1 in 10 young people and 1 in 20 employers have heard about Apprenticeships through social media in the last three months alone.
  • 30 second blog/forum review method
  • NAS Partner Marketing Workshop: Social media breakout

    1. 1. The social media limoSimon Booth-Lucking, ClaremontListening and monitoring social media – January 2013
    2. 2. The NAS ChannelsListening and monitoring social media – January 2013
    3. 3. Listening and monitoring social media – January 2013
    4. 4. Listening and monitoring social media – January 2013
    5. 5. Listening and monitoring social media – January 2013
    6. 6. The rules of online dating:strategy and planningListening and monitoring social media – January 2013
    7. 7. Listening and monitoring social media – January 2013
    8. 8. Why listen? Monitor reputation Research customers Research competitors Customer service Generate ideas Measure marketing impact ...plus, relatively cheap and risk freeListening and monitoring social media – January 2013
    9. 9. Writing your lonely hearts advert:keyword researchListening and monitoring social media – January 2013 http://www.flickr.com/photos/adamfletcher/3466121148/
    10. 10. Listening and monitoring social media – January 2013
    11. 11. Listening and monitoring social media – January 2013
    12. 12. Listening and monitoring social media – January 2013
    13. 13. Listening and monitoring social media – January 2013
    14. 14. First dates:looking for the right signsListening and monitoring social media – January 2013
    15. 15. Listening and monitoring social media – January 2013
    16. 16. Listening and monitoring social media – January 2013
    17. 17. Listening and monitoring social media – January 2013
    18. 18. Listening and monitoring social media – January 2013
    19. 19. Meet their friends:good influence?Listening and monitoring social media – January 2013
    20. 20. Listening and monitoring social media – January 2013
    21. 21. Listening and monitoring social media – January 2013
    22. 22. Listening and monitoring social media – January 2013
    23. 23. Listening and monitoring social media – January 2013
    24. 24. Listening and monitoring social media – January 2013
    25. 25. Going steady: listening,responding, engagement?Listening and monitoring social media – January 2013
    26. 26. Google Alerts www.google.com/alertsListening and monitoring social media – January 2013
    27. 27. Dashboards www.netvibes.comListening and monitoring social media – January 2013
    28. 28. Listening and monitoring social media – January 2013
    29. 29. Hootsuite www.hootsuite.comListening and monitoring social media – January 2013
    30. 30. Deciding whether to respond Take reasonable action to fix issue and let customer know action taken Positive Negative Yes Yes No Does customer Do you want Assess the Evaluate the need/deserve more to respond? message purpose info? Yes Unhappy Yes Are the facts No Gently correct the No Response Customer? correct? facts No Yes Can you add No Dedicated Yes Are the facts No value? Complainer? correct? No Yes Is the Explain what is being Respond in Thank the Comedian Yes problem done to correct the kind & share person Want-to-Be? being fixed? issue. No Adapted from the US Air Force Blog Triage Yes Let post stand and monitor.Listening and monitoring social media – January 2013
    31. 31. Thank you Simon Booth-Lucking @simonbooth on Twitter simon@claremont.org.uk www.claremont.org.ukListening and monitoring social media – January 2013 National Apprenticeship Service

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