Smartphone apps have become increasingly popular in recent years, both for the purpose of revenue generation and marketing. This presentation shows how a smartphone app is designed and developed. Apppli is a mobile app development and marketing agency based in London. Visit our website at www.apppli.com to find out more about our services.

1. Mobile App Development Services T: UK +44 (0) 20 71127100, US 1 800 282 0149 | E: contactus@apppli.com | www.apppli.com

3. User experience design

4. Quality assurance

5. Multi-platform app development

6. App marketing& monetisationWe work closely with our clients to help them build their brand, increase productivity and improve ROI, tailoring solutions to any scope or budget.

8. Competitive analysis

9. Customer research

10. Concept formulation

12. Functional specification

13. High and low fidelity prototyping

14. AGILE methodologies

15. Multiple platform development

16. Scalable architecture

17. Multiple device testing

18. Load testing

19. User Acceptance Testing

20. Optimization for AppStoreapproval

21. Server & technology upgrades

22. Product roadmap planning

23. Incremental feature updates

25. Fixed time scale

26. Clear, effective change management methodology

28. Direct control

29. Team can work across multiple projects

31. Tight budget control

32. Time to devise detailed and accurate project spec

34. Tight budget control from task to task

35. Flexibility and transparency

37. Our Clients MyGuidebeta

38. Success Story: Thirdline - iPhone app

39. Third Line Success Story Background: Founded in 2005, The Third Line is the leading contemporary art gallery in the Middle East. Challenge: To design, develop and market a cost effective iPhone app that would give The Third Line’s brand worldwide exposure, increase footfall in the gallery and establish them as innovators within Dubai’s art and culture space. Solution: Apppli worked closely with The Third Line to design a clear app strategy, guiding the application through the full app lifecycle consisting of the following key stages: Concept Development Market Research Software Architecture& Design Software Development App Marketing

40. Contact Us For further information, please contact: GokulSelvaraj Partner gokul@apppli.com UK +44 (0) 20 71127100 US +1 800 282 0149 (toll free) www.apppli.com Thank You!