Mobile App Discovery by Applifier

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Best practices for iOS App Discovery, featuring Everyplay, for Yetizen portfolio companies.

Best practices for iOS App Discovery, featuring Everyplay, for Yetizen portfolio companies.

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  • 1. Let’s Talk About iOS UsersHow Do I Find High Quality, Engaged Players? Organic or word of mouth IOS App Store Advertising Viral Channels Mobile Publisher Social Networks
  • 2. Word of Mouth How Can I Get People Talking About My Game? Word of mouth is the #1 way users discover mobile games* Get yourself in blogs and game review sites Take Away: Build a great game!*Inside Mobile Apps, 2012: http://www.insidemobileapps.com/2012/07/11/word-of-mouth-app-store-features-and-searches-are-the-most-popular-methods-to-find-new-mobile-games-says-independent-developer-ampulum/
  • 3. EEDAR Study On Discovery
  • 4. The App StoreHow Do I Get Priority Placement? Spend a gazillion dollars on user acquisition quickly OR Be strategic and form a relationship with Apple
  • 5. 5 Tips to Get Noticed By Apple Pitch the blogs and publications that APPLE EMPLOYEES actually read Focus on the quality of the app and execution Make a great demo video that focuses on the gameplay, not the developers Make sure your app uses Apple’s newest features Attend and network at all Apple events
  • 6. Advertising Get Ready to Spend…User Acquisition Prices on the Rise* User acquisition costs on IOS range for $2 to $7 in the US Ad types-> Incentivized, Video, CPI,CPC, banner, cross-promo, etc. Which Ad Networks?-> Tapjoy, Flurry, Applifer, Ad Colony, W3i, Chartboost, etc.*http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
  • 7. Mobile App ViralityHow to Increase Your K-Factor • Make your game inherently viral Go asynchronous - Words with Friends, Song Pop, Draw Something • Add existing social graphs to your game Facebook, Twitter, YouTube • Build a great game! Users will share a game they think is fun with their friends • Make it Shareworthy! Create moments that users want to share with their friends
  • 8. When should you go with apublisher?Only when all else fails!
  • 9. Mobile Publisher AdviceWho are we talking about we we say publisher? A 3rd party that provides: funding, distribution, marketing and users Examples: Gree, Activision, Mobage, TinyCo, Atari, Zynga, 6waves, RovioWhat do they do for you? The above and what else? No guarantee publisher will live up to promises Your future is 100% tied to the publisher
  • 10. Mobile Social NetworksAre Any Worth Talking to?• Gree: Will cost you 15-25% of your revenue• Playphone: Have traction, so it’s worth a conversation• Mobage: Same as Gree• Papaya: Android focused
  • 11. Everyplay• Social sharing with game replays• Digitize the “word of mouth” experience• Distribution – Users record their Gameplay and share across social channels• Engagement – Real people are interesting. Let fans post how-tos, guides, boast and connect
  • 12. Discovery
  • 13. Discovery
  • 14. Engagement
  • 15. Engagement
  • 16. Final Advice• Build an amazing game with social components• Leverage existing social graphs – Facebook, Twitter, Mobile Social Networks• Research and try new mobile social graphs – EVERYPLAY!• You’ll need to spend money -> Spend wisely• Sign with a publisher as a last resort