Reach New Heights with Interactive Communication
Upcoming SlideShare
Loading in...5
×
 

Reach New Heights with Interactive Communication

on

  • 1,967 views

Web 2.0 developments, interactive marketing trends 2007 - 2012 and its implication for marketing communications.

Web 2.0 developments, interactive marketing trends 2007 - 2012 and its implication for marketing communications.

Statistics

Views

Total Views
1,967
Views on SlideShare
1,931
Embed Views
36

Actions

Likes
1
Downloads
85
Comments
0

8 Embeds 36

http://digitaldaisy.blogspot.com 25
http://digitaldaisy.blogspot.in 3
http://digitaldaisy.blogspot.ca 2
http://digitaldaisy.blogspot.sg 2
http://www.slideshare.net 1
http://www.google.com 1
http://digitaldaisy.blogspot.nl 1
http://digitaldaisy.blogspot.com.br 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Reach New Heights with Interactive Communication Reach New Heights with Interactive Communication Presentation Transcript

    • Reaching New Heights with Interactive Communication
    • Let’s Interact On…
      • Today: Web 2.0
      • Tomorrow: Interactive Marketing Trends
      • 3. What does this mean for Communicators?
    • http:// www.youtube.com/watch?v = HrzeiUvDZog http://www.youtube.com/watch?v=G_FS2TiK3AI
    • Interactive (R)evolution Internet Browser Wireless Broadband Multiple Platforms Rich Media Multiple Channels Video Audio Animation PC Mobile iPod >> Web Search Blog Social
    • Today…
      • Monitor
    • Today: Web 2.0
    • Today: Web 2.0 Information Transaction Co-Creation Digital Life Image: http://danzinde.files.wordpress.com/2006/10/zen2.jpg
    • Web 2.0 technologies : Key functions
      • Enable users to develop content
      • Provide new means to reach a target audience
      • Provide richer, more interactive applications that give visitors more control
      • Word of Mouth has become Word of Mouse
    • Influencing Behaviour
      • How has these changes influenced us as human beings?
      • QUESTION?
    • A New Generation Blip
      • BOOMERS: Post WW2
      GEN Y: Post WWW 52 + 18 - 27
    • Left Brain Stuff
      • Now, for those who like stats:
      • What does research reveal and predict?
    • Tomorrow…
    • Consumers Embrace New Online Technologies Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • “ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • “ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers GenY sacrifice TV to free up time for other media. Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • Interactive Traditional Increasing effectiveness Decreasing effectiveness Increase Same Decrease “ In the next 3 years, do you think marketing’s effectiveness will increase, stay the same, or decrease in each of the following media?” Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • “ In a typical week, how many hours do you spend doing each of the following?” Interactive Marketing Out of Sync Percent of ad spending on each media type in 2007 Percent of tot. media time individuals spend in typical week Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • Marketer Maturity Will spend next 5 years building case for I.M. Stragglers
      • Online display ads
      • Email
      • Search
      Mainstreamers
      • Emerging Channels
      • Online Video
      • Mobile
      • Social Media
      Early Adopters
    • Interactive Marketing
      • Interactive Marketing will top
      • $61 billion by 2012
      Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • Forecast: US Interactive Mkt. Spend ‘07-’12 Online Video Emerging Channels Email Online Display Search Engine Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • Forecast: US Emerging Channel Spend ‘07-’12 Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012
    • What does this mean…?
    • What does this mean for marketing?
      • Interactive marketing budgets and effectiveness will grow
      • Interactive spend will better align with consumers’ media behaviour
    • What does this mean for marketing? Steps into the light Display Advertising Growth in strategy and Social media will drive Growth in video advertising Video emerging channels to $10.6 billion by 2012. Emerging Media integration services Email CPC increase; greater focus on long tail. Triple in 5 years Search
    • What does this mean for communicators?
      • Web 2.0 marks a shift in how you interact with consumers, with increased focus on longer term relationships
      • Understanding your visitors and customers over time is an increasingly important aspect of this new paradigm
      • (Lifetime Individual Visitor Experience (LIVE) Profile*
      Source: Core Metrics – Winning in a Web 2.0 World: Metrics Driven Success
    • Brand More Important than Ever
    • Brand More Important than Ever
    • Brand More Important than Ever
    • Brand Identity Alignment VISION MISSION VALUES PRODUCTS SERVICE IMAGE INTERNAL CULTURE EXPERIENCE ALIGNMENT
    • Total Online Experience DESIGN CONTENT FUNCTIONALITY VISION MISSION PRODUCTS SERVICE VALUES NAVIGATION
    •  
    • Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY
      • YOU CAN CONTROL
      • Domain URL
      • Search Engines
      • Links
      • Partners / Affiliates / Listings
      • Online Advertising
      Total Online Brand Experience
    • Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience
      • YOU CAN CONTROL
      • E-News / E-mail
      • Traditional Marketing &
      • Advertising
    • Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience
      • YOU CAN NOT CONTROL
      • Blogosphere
      • RSS
      • Podcasts
      • Social Marketing / Chat
      • Rooms / News Groups
      • Unsolicited Listings
    • Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience
      • YOU CAN INFLUENCE
      • Blogosphere
      • RSS
      • Podcasts
      • Social Marketing
      • Unsolicited Listings
    • Reaching New Interactive Heights
    • Web 2.0 Values
      • Authenticity
      • Democracy
      • Innovation
      • Co-creation
      • How do you protect your brand with its
      • personality and positioning in the fluid
      • interactive environment?
    • Thriving in an interactive world
      • Monitor
      1. Monitor
      • 2. Influence
      Thriving in an interactive world BLOG RSS FEED PODCAST VIDEO VIRAL SOCIAL VIRTUAL REALITY
      • Personality / Positioning
      • Mission
      • Vision
      • Values
      • Brand Promise
      • Key messages
      Thriving in an interactive world 3. Stay true to who you are:
      • Set goals
      • Determine conversions
      • Measure results and adjust the mix as needed
      Thriving in an interactive world 4. Use the Right Metrics
    • Summary
      • The online world is changing
      • Marketing & communications becoming increasingly interactive
      • Customer relationships are more important than ever
      • Brand is a critical part of the relationship
      • Your role is to protect and manage your brand in an online world
    • Endless Possibilities http://www.youtube.com/watch?v=PbqS9x7sBZA
    • For further information:
      • If you like what you’ve seen or are interested in
      • a workshop or presentation, contact us at:
      • Applecore Interactive
      • +(709) 753-3652
      • [email_address]
      • http://www.applecore.ca