Webinar   5 challenges of mobilization april 9 2014
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Webinar 5 challenges of mobilization april 9 2014

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Are you faced with mobilizing an existing software solution in a highly competitive market? ...

Are you faced with mobilizing an existing software solution in a highly competitive market?
Worried about time to market, cost, expertise, learning curve or other challenges associated with enterprise mobility projects?
In our webinar you will learn about the 5 essential challenges of mobilizing legacy software and some different ways to overcome them.

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Webinar   5 challenges of mobilization april 9 2014 Webinar 5 challenges of mobilization april 9 2014 Presentation Transcript

  • © 2014 Appear Networks Systems AB . All Rights Reserved. 1 Mobility. Made simple. 5 Challenges of Mobilizing Legacy Software Feyzi Inci
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 2© 2014 Appear Networks Systems AB . All Rights Reserved. 2 Who are we - Appear "We extend enterprise software to the mobile world" Core product: Appear IQ, a cloud based enabler which: • Helps you develop and manage your own cross- platform mobile solutions • Enables new revenue streams, based on your existing software products • Radically reduces both effort and time required for you to deliver a professional mobile offering
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 3© 2014 Appear Networks Systems AB . All Rights Reserved. 3 MobiCloud - Project Overview Founding partners
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 4© 2014 Appear Networks Systems AB . All Rights Reserved. 4 Awards 2013-2014 2013 Winner European User Awards for Networking 2014 and 2013 Winner Communications Mobility Solution of the Year 2013 Finalist 2013 Finalist 2013 Shining Star Award
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 5 Mobility challenges
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 6© 2014 Appear Networks Systems AB . All Rights Reserved. 6 Keeping up
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 7© 2014 Appear Networks Systems AB . All Rights Reserved. 7 Some devices more equal than others Image: Luke Wroblewski, Flickr
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 8© 2014 Appear Networks Systems AB . All Rights Reserved. 8 Mobile First New approach .. • Mobile appeals to your customers • New revenue opportunities • New competitors
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 9© 2014 Appear Networks Systems AB . All Rights Reserved. 9 Mobile First However .. • Challenges for the upstarts • Opportunities for you, the incumbent
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 10© 2014 Appear Networks Systems AB . All Rights Reserved. 10 Differentiate Photo Dee’Lite, Flickr
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 11© 2014 Appear Networks Systems AB . All Rights Reserved. 11 The Mobilization Hierarchy of Needs - - 5 challenges to success
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 12© 2014 Appear Networks Systems AB . All Rights Reserved. 12 5. Cost-effective mobile solution • Limited budget • Mobililization takes resources away from core business • Make or buy? : a delicate balance
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 13© 2014 Appear Networks Systems AB . All Rights Reserved. 13 Which devices do you target (first?) • How do you allocate your pools of resources? • Multiple platforms, multiple code bases? • Synchronisation of customer expectations • Maintaining for future changes / new OS?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 14© 2014 Appear Networks Systems AB . All Rights Reserved. 14 5. Cost-effective mobile solution • Limited budget • Make or buy : a delicate balance • Mobililization takes resources away from core business • Developing for multiple platforms is expensive • Maintaining for multiple platforms is even more expensive
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 15© 2014 Appear Networks Systems AB . All Rights Reserved. 15 4. Short time to market Photo : Keith Marshall, Flickr Are you ready?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 16© 2014 Appear Networks Systems AB . All Rights Reserved. 16 4. Short time to market • Catch-up with mobile first competition • Address customer’s expectations • Shorten time to profitability • Secure the future of your business
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 17© 2014 Appear Networks Systems AB . All Rights Reserved. 17 3. Limit risks • Not done this before? • Skills of the team? • Address the lack of experience and skills • How much development will be required in future to keep up with the future OS changes? • How to increase the odds of a successful investment?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 18© 2014 Appear Networks Systems AB . All Rights Reserved. 18 3. Limit risks Photo : Sean Bonner
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 19© 2014 Appear Networks Systems AB . All Rights Reserved. 19 Platform Risk Here today, gone tomorrow(?) • From first emergence to maturity and decline, ’mobility’ happens fast • A platform or device with a majority market share today may be marginalized or gone tomorrow o Remember the Palm V, the R380, P800 or the HP iPAQ? o What about Symbian UIQ/ S60, Palm OS, Windows Mobile Smartphone, CE, Pocket PC and RIM’s Blackberry?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 20© 2014 Appear Networks Systems AB . All Rights Reserved. 20 • Device platform fragmentation is a fact of life o Which device / platform are you using internally? o What about your target customers? • Each platform you support offers its own challenges o Programming languages, SDK’s, hardware etc. Platform Risk Here today, gone tomorrow(?)
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 21© 2014 Appear Networks Systems AB . All Rights Reserved. 21 Mobile: Old dog new tricks? http://en.wikipedia.org/wiki/Olate_DogsMS Office iCLIPART MS Office iCLIPART
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 22© 2014 Appear Networks Systems AB . All Rights Reserved. 22 Mobile experience done wrong Date o Size (mm) o Work Order o Submit o Service Report v.0.1
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 23© 2014 Appear Networks Systems AB . All Rights Reserved. 23 Mobile experience done very wrong
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 24© 2014 Appear Networks Systems AB . All Rights Reserved. 24 Your image at stake
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 25© 2014 Appear Networks Systems AB . All Rights Reserved. 25 Mobile experience done right
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 26© 2014 Appear Networks Systems AB . All Rights Reserved. 26 2. A Professional solution
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 27© 2014 Appear Networks Systems AB . All Rights Reserved. 27 Building mobility apps – to do list .. • OS support • Device support • Hardware functions (GPS, camera, storage, network) • Hosting services • Learning the SDK(s) • Business model/ Pricing • What you have in house? • Existing and custom data sources
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 28© 2014 Appear Networks Systems AB . All Rights Reserved. 28 2. Professional solution • Address your customers’ security requirements • Meet the mobile users’ usability expectations • Offer a reliable solution
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 29© 2014 Appear Networks Systems AB . All Rights Reserved. 29 5. Innovate
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 30© 2014 Appear Networks Systems AB . All Rights Reserved. 30 5. Innovate Is innovation a luxury?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 31© 2014 Appear Networks Systems AB . All Rights Reserved. 31 5. Innovate It is not how many ideas you have. It’s how many you make happen [Accenture ad campaign] Innovation is the ability to convert ideas into invoices - L. Duncan The key to success is for you to make a habit throughout your life of doing the things you fear – Van Gogh Ideas are useless unless used - T. Levitt
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 32© 2014 Appear Networks Systems AB . All Rights Reserved. 32 5. Innovate • Need to try out and develop • Exploit new mobile functionality • Create new revenue streams • Differentiate • Enter new markets • Agile approach
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 33 So, does using a Enterprise Mobility Platform solve these challenges?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 34© 2014 Appear Networks Systems AB . All Rights Reserved. 34 Context Right Information Right User Right Place Right Time Use the context of the user to guide the development principals to ensure a professional solution.
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 35© 2014 Appear Networks Systems AB . All Rights Reserved. 35 Cloud Consider a cloud based platform as a way of reducing the up-front investment and running costs needed for your solution infrastructure.
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 36© 2014 Appear Networks Systems AB . All Rights Reserved. 36 Cross-platform Use cross-platform techniques to reduce time and development costs for your mobility project.
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 37© 2014 Appear Networks Systems AB . All Rights Reserved. 37 HTML5 Approach
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 38© 2014 Appear Networks Systems AB . All Rights Reserved. 38 At the crossroads?
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 39© 2014 Appear Networks Systems AB . All Rights Reserved. 39 Hybrid Approach
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 40© 2014 Appear Networks Systems AB . All Rights Reserved. 40 Device Access Speed Development Cost App Store Approval Process Native Hybrid Web Full Full Very fast Native speed as necessary Reasonable Available Only for container Available Expensive for multiple platforms Mandatory for iOS and WP Limited Fast Reasonable Not available None The ”Hybrid” Approach
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 41© 2014 Appear Networks Systems AB . All Rights Reserved. 41 HTML5 App HTML5 App HTML5 App • Access to hardware • Communications • Offline support • Security features • Portable business logic • Portable views Native App Container Hybrid Model
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 42© 2014 Appear Networks Systems AB . All Rights Reserved. 42 Example App Container  User authentication via Active Directory  Multiple OS and device (BYOD) support  Data sharing between hosted applications  Corporate branding (addon service)  User authentication via internal database  No need to use a Mac or run the android SDK  No hassle of building and maintaining additional .apk or .ipu files Developer (ISV): User (Enterprise):
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 43© 2014 Appear Networks Systems AB . All Rights Reserved. 43 A Platform Architecture .. Hosted ServicesCustomer (ISV) Mobile Devices Software A Software B Users Software C Mobility Platform Optional Integration Adapter App Container AppApp Push servers
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 44© 2014 Appear Networks Systems AB . All Rights Reserved. 44 SDKs & APIs Native Container Native SDK Integration Adapter Mobility Platform IntegrationAPI Public and Private Clouds JS API HTML5 App Java SDK IntegrationAdapterAPI HTML5 SDK HTML5 App Bridge MobileAPI Admin API Database Native API Native App Customer 3rd Party System IAAPI Mobile Devices Admin Console Push servers
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 45© 2014 Appear Networks Systems AB . All Rights Reserved. 45 The Mobilization Hierarchy of Needs - - 5 challenges to success
  • © 2014 Appear Networks Systems AB . All Rights Reserved. 46 Mobility. Made simple. Thank You! Feyzi Inci, fin@appearnetworks.com Martin Wilson, mwi@appearnetworks.com Websites: www.appearnetworks.com, www.mobicloudproject.eu