Webinar – The Enterprise Appstore
21st February 2013

Mobility. Made simple.
2/28/2013

Copyright Appear, 2012

1
Mobility not just ”The Mobile Office”

Operations

Field Service
2/28/2013

Customer Service

Public Safety & Security
Cop...
1st Generation Mobility
• Solution to voice & paper communications
– Increase visibility & control
– Minimize manual paper...
2nd Generation Mobility
• Lower TCO
– Cloud vs On-site installations
– One mobile enterprise platform vs Multiple siloed
m...
Sweeping Changes (Gartner)
•

Rise of tablets
”By 2013, 80% of businesses will support a
workforce using tablets”

•

BYOD...
Connect Assets, People, Customers?
Operations
Management
Enterprise
Systems

Employees
& Assets

Customer
service
Asset

S...
2nd Generation – some requirements

Connecting Employees in Real
Time to Corporate Back-End
Systems

Managing a Complex Fl...
2nd Generation – some requirements

• Need to choose which mobile devices are
supported (iOS, Android and Windows
Mobile, ...
Drivers for Enterprise Mobility

?
More that 50% of the application code is spent connecting to the backend web
service, r...
MEAP

MEAP

More that 50% of the application code is spent connecting to the backend web
service, retrieving the data and ...
1st and 2nd Generation Comparison
First Generation

Application

2/28/2013

BYOD
Multiple OS & form factors

Cross Platfor...
Key Implementation Challenges

•

Distribution of

•

Challenges of
the
application lifec
ycle

•

Integration
challenges
...
Enterprise Appstore
Enterprise App Store

Public App Store

Management

Consumers

Field Staff, Rail
workers

2/28/2013

I...
Enterprise App Store for Workforce
•

Workforce solutions
– Integration to management
and operational systems

•

Examples...
Extend to End Customers?
•

Example: Ready-made passenger solutions
– End to end, including backend
– Integrated solutions...
Appstore Pre-Requisites
• Efficient support of multiple devices and

multiple operating systems
– Use of HTML5 cross platf...
Cross Platform – A Hybrid Model?
• Hybrid : Native + Web
– Native code: smart data caching (offline use)

– Native code: a...
Appstore Implementation - Why Hybrid?
Device
Access

Speed

Development
Cost

App Store

Approval
Process

Native

Full

V...
Appstore Implementation - Using Context

Right
Right
Right
Right

Information
User
Place
Time

GPS: N 59° 38.304' E 17° 56...
Appstore Context Principles

Context Status
Info (ex location,
route, etc.)
Context-aware
shortcuts (most
relevant
applica...
Enterprise Appstore – Why?
App Discovery

Integration

App
Development

Deployment

What tools are
needed for
stakeholders...
Enterprise Appstore – Why?

Management

•

Deliver a connected workforce

•

Improve Employee Morale

•

Improve Customer ...
Enterprise Appstore – Why?

Users

• Close the ”Information Gap”
• Get device they want
• Simple set-up and configuration
...
Enterprise Appstore – Why?

IT Manager

•

Lower Enterprise Mobility Costs and
Complexity
– Hosting
•

– Consumer smartpho...
Enterprise Appstore – Why?

Developers

• Mobile HTML5 SDK, including templates, UI toolkit
• Mobile native SDK

• Integra...
Enterprise Appstore – Why?

Support

Analytics

• Simple interface less to go wrong
• Intuitive interface for:
– Remote ac...
3 Key Enterprise Appstore Success Factors
•

Cross Platform
– Efficient support of heterogeneous devices and multiple
oper...
Cloud
• The Cloud advantage
– No upfront hardware or
software cost
– Growth based cost models

IT Mgr

Project
Manager

De...
Review - Key Implementation Challenges
Through single container
’app store’
Single Approval for
container
•

Distribution ...
MobiCloud Enterprise Appstore Project
Backed by the European Commission

Founding partners

2/28/2013

Copyright Appear, 2...
MobiCloud Rationale
Bridging the Enterprise Mobility Information Gap

Mobile consumer oriented
cloud based applications ha...
The App Revolution

2/28/2013

Copyright Appear, 2012
2013

32
App Overload?

o Too many apps?
o Trusted apps?
o Privacy issues?

2/28/2013

Copyright Appear, 2012
2013

33
MobiCloud Vision
Connecting Back-End
Systems

To Field Service
Employees

Dispatcher
Team Leader

Back End ERP
Systems

2/...
MobiCloud Application Scenarios

City Transit

Construction

2/28/2013

Rail

Field Service

Copyright Appear, 2012
2013

...
Construction Appstore
Scenario 1 : Maintenance
– Maintenance engineers need to
access specific asset information,
receive ...
City Transit Appstore
Scenario
– City Transit mobile crew of the
dispatching centers and platform
staff who need to share
...
Rail Appstore
Scenario
– Will focus on train drivers, train
conductors and platform staff
who need to share operational
me...
Field Service Appstore
Scenario
– Will focus on interim personnel
performing tasks in organizations
or facilities, who nee...
MobiCloud Membership
Early Adopter Program

Member Program

Mobile
Developer

Gain early access to the
MobiCloud developme...
Demonstration

2/28/2013

Copyright Appear, 2012
2013

41
AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment...
A new pitch for MDM?
• The enterprise (private) app store:
– Certification of apps for enterprise use
– White-listing of a...
The Appear Store

2/28/2013

Copyright Appear, 2012
2013

44
Appear IQ 8
Thank you for joining
this webinar.
… Join the MobiCloud Ecosystem NOW!
info@mobicloudproject.eu

Mobility. Ma...
AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment...
The Appear Store

2/28/2013

Copyright Appear, 2012
2013

47
What we do
•

Appear develops a cloud-based mobile enterprise solution combining a crossplatform development platform, a c...
The Appear Value Proposition

• Future proof mobility platform
–
–
–
–

Cloud based
Enterprise focused
Social ready
Contex...
The 3 Key Pillars of Mobility
•

Cross Platform
– Efficient support of heterogeneous devices and multiple
operating system...
Visit the Appear Store
• www.appearstore.com

2/28/2013

Copyright Appear, 2012
2013

51
Appear IQ 8
Mobility. Made simple.
Thank You

Mobility. Made simple.
2/28/2013

Copyright Appear, 2012

52
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Webinar: The Enterrpise Appstore - What is it and why you need it.

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By implementing the enterprise appstore, the promised cost savings of BYOD can become a reality. Companies can quickly mobile-enable their workforce to securely and effectively interact with key business IT functions.

This webinar provides some answers to the following questions:
How to distribute applications to your workforce?
How to simplify mobile access for all employees?
How best to manage the implementation for different devices and operating systems?
How to take control of the application lifecycle?
What are the integration challenges?
How to keep private and company apps separate?

Please contact us at Appear www.appearnetworks.com for further information!

Published in: Business, Technology
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Webinar: The Enterrpise Appstore - What is it and why you need it.

  1. 1. Webinar – The Enterprise Appstore 21st February 2013 Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 1
  2. 2. Mobility not just ”The Mobile Office” Operations Field Service 2/28/2013 Customer Service Public Safety & Security Copyright Appear, 2012 2013 2
  3. 3. 1st Generation Mobility • Solution to voice & paper communications – Increase visibility & control – Minimize manual paper based work • Increased efficiency • Improved customer satisfaction • However - some challenges for implementation – Training overhead – Adoption by workers – Employee satisfaction 2/28/2013 Copyright Appear, 2012 2013 3
  4. 4. 2nd Generation Mobility • Lower TCO – Cloud vs On-site installations – One mobile enterprise platform vs Multiple siloed mobile solutions – Control – easier to deploy/publish and control apps • Improved user adoption – BYOD - Device Independence • Efficient and reactive organisation – Tighter, real-time integration between people, systems – Real-time communications, visibility and collaboration is a major game changer • Improved team collaboration – Shared situational awareness 2/28/2013 Copyright Appear, 2012 2013 4
  5. 5. Sweeping Changes (Gartner) • Rise of tablets ”By 2013, 80% of businesses will support a workforce using tablets” • BYOD ”By 2014, 90% of organizations will support corporate applications on personal devices” • Enterprise stores ”By 2015, 60% of organizations will use private app stores to deliver business apps on media tablets and smartphones” • Rise of social ”By 2015, 10% of your online ”friends” will be nonhuman” 2/28/2013 Copyright Appear, 2012 2013 5
  6. 6. Connect Assets, People, Customers? Operations Management Enterprise Systems Employees & Assets Customer service Asset Social Customers e.g. Passengers Consumers 2/28/2013 Copyright Appear, 2012 2013 6
  7. 7. 2nd Generation – some requirements Connecting Employees in Real Time to Corporate Back-End Systems Managing a Complex Fleet of Enterprise Mobile Devices Developing Ergonomic Applications that Have Real User Impact 2/28/2013 Copyright Appear, 2012 2013 7
  8. 8. 2nd Generation – some requirements • Need to choose which mobile devices are supported (iOS, Android and Windows Mobile, ..) and keep up to date • Must not impact security, increase complexity. • Cross platform support • Cloud-based distributed architecture provides a scalable solution • Integrate with third party legacy systems • Data and interactions based on the situation of the user 2/28/2013 Copyright Appear, 2012 2013 8
  9. 9. Drivers for Enterprise Mobility ? More that 50% of the application code is spent connecting to the backend web service, retrieving the data and managing the local device database 2/28/2013 Copyright Appear, 2012 2013 9
  10. 10. MEAP MEAP More that 50% of the application code is spent connecting to the backend web service, retrieving the data and managing the local device database Why not do it ONCE and for all? 2/28/2013 Copyright Appear, 2012 2013 10
  11. 11. 1st and 2nd Generation Comparison First Generation Application 2/28/2013 BYOD Multiple OS & form factors Cross Platform All behind the firewall, on-site enterprise implementations Hybrid Cloud Model Cloud based with secure back office (e.g. ERP) access Cloud Collaborative Apps, Information mash-up MEAP Static data Dynamic, Context-aware data ”Clunky” user interfaces Network Dedicated Windows Mobile Devices Application ”Silos” Device Second Generation Intuitive, Ergonomic UI Copyright Appear, 2012 2013 Context 11
  12. 12. Key Implementation Challenges • Distribution of • Challenges of the application lifec ycle • Integration challenges • applications to Security – Keeping private and company apps separate workforce • Complexity of mobile access • Managing different devices and operating systems 2/28/2013 Copyright Appear, 2012 12
  13. 13. Enterprise Appstore Enterprise App Store Public App Store Management Consumers Field Staff, Rail workers 2/28/2013 In-house technicians Sub-Contractors Customers Copyright Appear, 2012 2013 13
  14. 14. Enterprise App Store for Workforce • Workforce solutions – Integration to management and operational systems • Examples – Asset management • IBM Maximo, FORD – Dispatching and scheduling • Lawson, Optimal Solutions – Safety and event reporting • Tracsis, Datasys – ITSM • CA Service Desk – Crew planning • Qnamic 2/28/2013 Copyright Appear, 2012 2013 14
  15. 15. Extend to End Customers? • Example: Ready-made passenger solutions – End to end, including backend – Integrated solutions • Examples – Social integration – Fault reporting – Panic button – Lost & found – Travel planner – Traffic updates – Arrival and departure information 2/28/2013 Copyright Appear, 2012 2013 15
  16. 16. Appstore Pre-Requisites • Efficient support of multiple devices and multiple operating systems – Use of HTML5 cross platform technologies • Data integration with back-end ERPs – Which connectors are required? – Mobile cloud • Rapid design, development and deployment of cross platform apps – Application templates – App store 2/28/2013 Copyright Appear, 2012 2013 16
  17. 17. Cross Platform – A Hybrid Model? • Hybrid : Native + Web – Native code: smart data caching (offline use) – Native code: access to hardware (barcode reader, camera, etc.) – Web/HTML5: write once, run on multiple devices and OS – Web/HTML5: requires less specialized developers 2/28/2013 Copyright Appear, 2012 2013 17
  18. 18. Appstore Implementation - Why Hybrid? Device Access Speed Development Cost App Store Approval Process Native Full Very fast Expensive for multiple platforms Available Mandatory for iOS and WP Hybrid Full Native speed as necessary Reasonable Available Only for container Limited Fast Reasonable Not available None Web 2/28/2013 Copyright Appear, 2012 2013 18
  19. 19. Appstore Implementation - Using Context Right Right Right Right Information User Place Time GPS: N 59° 38.304' E 17° 56.368' ID: Certified Engineer #42 Current Task: Airframe Check External Temperature: -10⁰C Asset Number: LN-RRB Closest Mechanic: Larsson, Ulf 2/28/2013 Copyright Appear, 2012 2013 19
  20. 20. Appstore Context Principles Context Status Info (ex location, route, etc.) Context-aware shortcuts (most relevant applications) Context-filtered messages Context Strategy : Deliver genuine ergonomically tuned ‘app experience’. Apps must deliver a true business functionality related to back end applications’ core processes, unlike many apps that are merely pared-down websites disguised as apps 2/28/2013 Copyright Appear, 2012 2013 20
  21. 21. Enterprise Appstore – Why? App Discovery Integration App Development Deployment What tools are needed for stakeholders across the application lifecycle? Developers IT Mgr Managers Analytics Use Support Users Diagnostics Troubleshooting 2/28/2013 Management Copyright Appear, 2012 2013 21
  22. 22. Enterprise Appstore – Why? Management • Deliver a connected workforce • Improve Employee Morale • Improve Customer Engagement • Enhanced Customer Service • Increase Workforce Efficiency • Improve ROI • Workforce Visibility – Improved reporting • Less complex supply chain • Business intelligence on how to improve and optimise workforce 2/28/2013 Copyright Appear, 2012 2013 22
  23. 23. Enterprise Appstore – Why? Users • Close the ”Information Gap” • Get device they want • Simple set-up and configuration • Only carry one device • Usability and Ergonomic Advantages • Context / Role Specific 2/28/2013 Copyright Appear, 2012 2013 23
  24. 24. Enterprise Appstore – Why? IT Manager • Lower Enterprise Mobility Costs and Complexity – Hosting • – Consumer smartphones – Simplified management and costs – Horizontal platform • – Integrated with infrastructure Future proof – Application of enterprise security policies / remote wipe / data encryption – Not tied to one OS – Guarantees of OS versions • Security Standard reporting – Usage, Business Intelligence • Support for BYOD – Inventory Management • Full Application Lifecycle Control 2/28/2013 Copyright Appear, 2012 24
  25. 25. Enterprise Appstore – Why? Developers • Mobile HTML5 SDK, including templates, UI toolkit • Mobile native SDK • Integration Java SDK • Collaborative development environment • Focus on user and workflow not on devices and OS compatibility 2/28/2013 Copyright Appear, 2012 2013 25
  26. 26. Enterprise Appstore – Why? Support Analytics • Simple interface less to go wrong • Intuitive interface for: – Remote access to device – Central log & context aggregation – Inventory management – Alerts – Analytics – Corporate policies application 2/28/2013 Copyright Appear, 2012 2013 26
  27. 27. 3 Key Enterprise Appstore Success Factors • Cross Platform – Efficient support of heterogeneous devices and multiple operating systems – Enable a “BYOD” (Bring Your Own Device) model • Cloud Based – Cost-effective deployment and usage model based on cloud infrastructure – Back-end integration via secure gateway and connector libraries • Context – Ergonomic, user friendly applications that respond to changes in user context – Intelligent business workflows that react in real time to resource location and availability 2/28/2013 Copyright Appear, 2012 2013 27
  28. 28. Cloud • The Cloud advantage – No upfront hardware or software cost – Growth based cost models IT Mgr Project Manager Design Create ERP DB – Can support: • Application development Bank • Testing Diagnostics • Deployment • Security • Scalability Notification Servers Support • Storage • IT Operations Integration Devices M2M 2/28/2013 Copyright Appear, 2012 2013 28
  29. 29. Review - Key Implementation Challenges Through single container ’app store’ Single Approval for container • Distribution of applications to Use context to deliver the right interractions • Challenges of the application lifec ycle • Integration challenges • Security – Keeping private and company apps separate workforce • Complexity of mobile access • MEAP with integration connectors, cloud based. Managing different devices and operating systems Cross platform and Form Factor Light MDM approach and single container 2/28/2013 Copyright Appear, 2012 2013 29
  30. 30. MobiCloud Enterprise Appstore Project Backed by the European Commission Founding partners 2/28/2013 Copyright Appear, 2012 2013 30
  31. 31. MobiCloud Rationale Bridging the Enterprise Mobility Information Gap Mobile consumer oriented cloud based applications have started to appear in the market but this is not yet the case for mobile business applications in the cloud. As a result, mobile workers are under-equipped and under-informed compared to their own customers. Source: French Railway Union Blog 2/28/2013 Copyright Appear, 2012 2013 31 31
  32. 32. The App Revolution 2/28/2013 Copyright Appear, 2012 2013 32
  33. 33. App Overload? o Too many apps? o Trusted apps? o Privacy issues? 2/28/2013 Copyright Appear, 2012 2013 33
  34. 34. MobiCloud Vision Connecting Back-End Systems To Field Service Employees Dispatcher Team Leader Back End ERP Systems 2/28/2013 IT Support Cloud-based Cross-Platform Context-Aware Copyright Appear, 2012 2013 Field Service Agents 34
  35. 35. MobiCloud Application Scenarios City Transit Construction 2/28/2013 Rail Field Service Copyright Appear, 2012 2013 35
  36. 36. Construction Appstore Scenario 1 : Maintenance – Maintenance engineers need to access specific asset information, receive tasks and report their completion. Construction Scenario 2 : Construction – Site engineers need to perform safety audits, and ensure that they have the proper certification and training in order to perform certain assignments. 2/28/2013 Copyright Appear, 2012 2013 36
  37. 37. City Transit Appstore Scenario – City Transit mobile crew of the dispatching centers and platform staff who need to share operational messages with the command & control center in real-time for safety (fault/incident reporting), customer service (traffic disruption updates) 2/28/2013 Copyright Appear, 2012 2013 City Transit 37
  38. 38. Rail Appstore Scenario – Will focus on train drivers, train conductors and platform staff who need to share operational messages with the command & control center in real-time for energy efficiency (eco-driving), safety (fault/incident reporting), customer service (traffic disruption updates) and compliance (delay reporting and fault attribution). 2/28/2013 Copyright Appear, 2012 2013 Rail 38
  39. 39. Field Service Appstore Scenario – Will focus on interim personnel performing tasks in organizations or facilities, who need to receive and acknowledge tasks, report their completion, and interact with their organization to report time sheets and efforts. 2/28/2013 Copyright Appear, 2012 2013 Field Service 39
  40. 40. MobiCloud Membership Early Adopter Program Member Program Mobile Developer Gain early access to the MobiCloud development environment develop your own applications Get contracted to develop applications for MobiCloud enduser organisations gain visibility within the MobiCloud store System Integrator Gain early access to the MobiCloud mobility platform receive the MobiCloud integration and deployment handbook Get contracted to deploy applications for MobiCloud endusers be listed as a certified MobiCloud integrator End User Organisations Gain early access to the MobiCloud mobility platform leverage the consortium results and technology building blocks Build own proof of concept using the MobiCloud infrastructure purchase your mobile solution in a one-stop-shop approach 2/28/2013 Copyright Appear, 2012 2013 40
  41. 41. Demonstration 2/28/2013 Copyright Appear, 2012 2013 41
  42. 42. AIQ Platform • Enterprise mobility suite – Appear Store: Vertically focused enterprise solutions – Development environment – Mobility platform • Enabled by the 3 C’s Context 2/28/2013 Cloud Copyright Appear, 2012 2013 Cross-platform 42
  43. 43. A new pitch for MDM? • The enterprise (private) app store: – Certification of apps for enterprise use – White-listing of apps – Provisioning of apps (and users and devices?) – Circumvent standard channels 2/28/2013 Copyright Appear, 2012 2013 43
  44. 44. The Appear Store 2/28/2013 Copyright Appear, 2012 2013 44
  45. 45. Appear IQ 8 Thank you for joining this webinar. … Join the MobiCloud Ecosystem NOW! info@mobicloudproject.eu Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 45
  46. 46. AIQ Platform • Enterprise mobility suite – Appear Store: Vertically focused enterprise solutions – Development environment – Mobility platform • Enabled by the 3 C’s Context 2/28/2013 Cloud Copyright Appear, 2012 2013 Cross-platform 46
  47. 47. The Appear Store 2/28/2013 Copyright Appear, 2012 2013 47
  48. 48. What we do • Appear develops a cloud-based mobile enterprise solution combining a crossplatform development platform, a context-aware mobility platform and a vertical application store • Enterprise mobility specialist – Over 12 yrs R&D in mobile technology • Strong track record in Transport, Logistics, Field Service • Focus on developing eco systems – Systems Integration – Technology partners – VAR 2/28/2013 Copyright Appear, 2012 2013 48
  49. 49. The Appear Value Proposition • Future proof mobility platform – – – – Cloud based Enterprise focused Social ready Context aware • Ready-made solutions – Field Service – Transportation – Construction • Development environment – Cross-platform support – Native support 2/28/2013 Copyright Appear, 2012 2013 49
  50. 50. The 3 Key Pillars of Mobility • Cross Platform – Efficient support of heterogeneous devices and multiple operating systems – Enables “BYOD” (Bring Your Own Device) • Cloud Based – Cost-effective deployment and usage model based on cloud infrastructure – Easy back-end integration via secure gateway and connector libraries • Context Aware – Ergonomic, user friendly applications that respond to changes in user context – Intelligent business workflows that react in real time to resource location and availability 2/28/2013 Copyright Appear, 2012 2013 50
  51. 51. Visit the Appear Store • www.appearstore.com 2/28/2013 Copyright Appear, 2012 2013 51
  52. 52. Appear IQ 8 Mobility. Made simple. Thank You Mobility. Made simple. 2/28/2013 Copyright Appear, 2012 52
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