GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00
Growing Your Mobile Toolbox: Tips and Trick...
GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING
While push notifications are still an effectiv...
GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 02
Problem Solution
As we’ve said before, mobi...
GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 03
In-App Message Customization
If you want to...
GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 04
As lovely as it would be for the work to be...
GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00
success@appboy.com
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Growing Your Mobile Toolbox: Tips and Tricks on How to Use In-App Messaging

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While push notifications are effective, a well-rounded engagement strategy is crucial in maintaining an active app user base. In this report we dive into our in-app messaging tool, which is a dynamic way to provide an organic marketing opportunity and encourages desired actions through deep linking, web URLs and more.

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Growing Your Mobile Toolbox: Tips and Tricks on How to Use In-App Messaging

  1. 1. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00 Growing Your Mobile Toolbox: Tips and Tricks on How to Use In-App Messaging Presented by: Appboy Success Squad
  2. 2. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING While push notifications are still an effective way to reach your mobile audience, given the ability to opt out of them, it’s important to invest in other ways to communicate with your users. Appboy’s in-app messaging via time-sensitive slide ups allows for rich content to appear natively; provides an organic opportunity for marketers to advertise updates, incentives and more; and spurs desired actions through deep linking, web URLs etc. A non-intrusive way to communicate An internal marketing channel A guaranteed way to reach your active app users Completely customizable What Is In-App Messaging? “ What It Is: Easily ignored Complicated to create (no developer help needed) Static and immutable What it is Not: The average global smartphone user has 25 apps on their phone. If all them relied on regular push notifications to communicate, it’s easy to imagine the quick resulting fatigue (1). 1 Mashable 2013 01
  3. 3. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 02 Problem Solution As we’ve said before, mobile is an extension of your digital channels. Rather than forcing anyone to interact with you via intrusive push notifications, in-app messaging gives the user control over reading any outreach, allowing you to send content without worrying about overburdening your audience. You can only send so many push notifications. It’s easy to keep your app fresh with slide up messaging that’s simple to develop on our dashboard, no developer help required. In order to stay relevant, new content should be regularly provided, and updates can require a great deal of time and resources. Messaging is fully targetable to any segment on any automated schedule.It’s difficult to create customized messaging to a mobile audience. Deep linking, web URLs and key-value pairs not only allow you to navigate users inside the app or to the mobile web, but also let you trigger actions such as rewards and updates synced with the message. Highlighting immediate value can be tough, and there’s no easy way to direct people within the app. In-app messages can be made to look consistent with your branding, com- plete with options determining its location on screen, how the message is dismissed (dependent on time, swiping action etc.) and what it connects to (News Feed, web URL etc.). You can even display it in fully custom UIs. Many mobile solutions are one size fits all and offer no customization opportunities. Why Is It Important? We have entered a new era of Marketing Automation – push and email are no longer enough. The best practices that web marketers have grown accustomed to don’t apply to mobile. In-app messaging offers a simple solution to many common mobile engagement concerns.
  4. 4. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 03 In-App Message Customization If you want to customize the look and feel of your message, you can provide your own UI for our SDK to use. If you want full control, no problem. Take the message from our SDK and display it however you’d like. Our customization options are limited only by your imagination. 02 03 With our easy to implement standard UI, you can dynamically reach your audience in a snap. 01
  5. 5. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 04 As lovely as it would be for the work to be done after the app launches, that’s when the true struggle for survival begins. Mobile marketing may be intimidating, particularly with 82% of digital marketers admit to learning on the job, but with Appboy’s Marketing Automation for Apps, you are better positioned to succeed and increase ROI while maximizing efficiency. User abandonment is not an issue thanks to our robust communication services. For instance, if you’re occupied at the moment you get a push notification and swipe it away, single channel providers don’t provide an opportunity to re-engage with that message again. Via in-app messaging however, Appboy lets users have a second chance to interact with that content. With our platform you’re able to understand your users; create segments surrounding demographic information, common behavior and custom events; and then employ in-app messaging in concert with our other messaging channels such as push notifications, News Feed and email to effectively reach your audience and grow desired actions. How Does It Fit Into the Larger Multi-Messaging Picture? Best Practices Onboarding is important. Use in-app messaging to natively direct people through your app and teach them how to use major features. Trigger in-app messages in real time for specific user actions and events (such as completing a level or downloading a certain number of issues) to spur immediate user action. Contemplate the appearance of your content. You can customize the visual representation of in-app messaging, even sending rich HTML messages to your users like you’d see in an email. Keep the app fresh while reinforcing company identity + campaigns by integrating messages from other digital brand channels (Twitter, Instagram etc.). Use deep linking, web URLs and key-value pairs to encourage certain behavior such as issue downloads, in-app purchases, reviews and more. v
  6. 6. GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00 success@appboy.com
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