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Driving Customer Engagement in Mobile Apps

by on Feb 04, 2013

  • 8,049 views

Navigating the mobile app ecosystem is becoming increasingly difficult. Not only do you have to build a great product, you also have to jump through hoops to acquire customers. But what's the purpose ...

Navigating the mobile app ecosystem is becoming increasingly difficult. Not only do you have to build a great product, you also have to jump through hoops to acquire customers. But what's the purpose of spending so much effort on discoverability and user acquisition, when three-quarters of people stop using your app after only one month?

We predict that 2013 will be the year of customer engagement. As the ecosystem continues to be plagued by rising CPIs and abysmal retention rates, it's the one shining start for driving real business growth. The rationale is simple: spend more time building relationships with people, and they'll stick around longer. Invest in them, and they'll improve your ROI.

While driving harnessing customer engagement in mobile apps is not simple, it's very effective with the right approach. This presentation provides some background on the mobile app ecosystem and where it's heading, suggest ways to craft the right customer engagement strategy, and explores various channels that app developers can use to build loyalty among their user base. It's filled with valuable statistics that put the entire category into perspective - both its challenges as well as its massive opportunity.

If you're an app developer or marketer, it's time to start thinking about life after install.

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