Developer's Kit by AppXperience

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AppXperience provides monetization & promotion solutions for the two main actors of the mobile app market: publishers and advertisers.
This presentation, developers-oriented, will show you all the ad formats and features we provide for publishers.

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Developer's Kit by AppXperience

  1. 1. Developer’s Kit Contacts Twitter Alexandra Palacci alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com
  2. 2. demo| Offerpage| banners| recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | - what is the recommendation wall? The Recommendation wall is an app recommendation tool, that turns publishers into the user’s new app discovery channel. The principle is simple : whenever the user feels in a app-discovery mood, he surfs on the Recommendation wall to check what are the latest cool apps that his favorite publisher recommends. - How does the recommendation wall work? The Recommendation wall is 100% customizable and aims at reflecting publishers’ unique set of tastes and preferences. The apps are ordered by thematic section, that publishers can either pick amongst the ones that our algorithm automatically generates to best match their users’ interests and needs ; or/and create their own sections to highlight the apps that they like or to cross-promote their own apps. Publishers can also set their own editorial line, by sharing their opinion in their unique personal style, through our post-it editos (see how it looks on the next page !). Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  3. 3. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | Offerpage| banners| demo| - What is the OfferPage? The Offerpage is a one-page format, that highlights to each user the most relevant apps from AppXperience’s network, allowing him to surf from one app to another and to download the one(s) he likes the most ! - How does the OfferPage work? The Offerpage is displayed in two different events : - it appears when a user clicks on a section from the Offerwall and highlights all apps of the section on one page. - it can be implemented as a standalone format, displaying only the Appchoice section of the Offerwall, i.e sponsored apps targeting the right users. Publishers decide when or where they want the Offerpage to be displayed on their app (after two clicks, at the exit,..) Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  4. 4. Offerpage| banners| demo| recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | - Revisited Banners No creative material needed. Why? The banner automatically displays the icon, name, rating, price and a quick summary of your app. You name it, we display it! No more translation hassle. How? All the information is retrieved directly from the Appstore, so if you have updated your app on the store in different languages, you won’t have to do it again. Contacts - Banners & Traditions You like to design your own visuals? Go for the traditional banners! Static or dynamic, our banners can display up to three visuals. And because we know that most campaigns are international, you can add (like for our other formats) language-targeted visuals and address users around the world in their own language! Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  5. 5. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| - What is the dynamic interstitial? The dynamic interstitiel falls midway between a high-quality-content format and an optimized monetization solution. We conceived this solution for you, publishers or advertisers who always strive on enhancing the user experience. The interactivity is maximized, and so are the user engagement and satisfaction. The dynamic interstitial only displays sponsored apps from Appxperience’s network . It includes : a customizable header, an image slider (up to three images) and the description of the app retrieved from the store (logo, rating, summary). - How does it work? The dynamic interstitial is entirely customizable. While publishers name the header («App of the Day» in the picture) and set the minimum display duration (the «No thanks» button is triggered once the minimum duration is past) ; advertisers can also add their personal touch by adding their own signature («The GetTaxi team presents...»). Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  6. 6. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| - Promote your app Advertisers, you already have the perfect visuals ready for your campaign? The Fullscreen Interstitial was made for you! Your visual, on one full page, to maximize user’s engagement. Nothing more, nothing less. - monetize your app Publishers, you know when is the best time to catch your users’ attention! So we let you decide when and for how long you want the Fullscreen interstitial to be shown to your audience. Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  7. 7. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| The words Rich Media are more than a simple trend for you ? You have an incredible video you want to show to your future customers ? - Advertisers upload contents, Publishers display them Well, you came to the right place ! Set up your campaign, upload your .mp4 video from our Back Office and show it to the whole world. And don’t worry about the mode. Landscape or portrait are both handled : the user will just have to rotate his iPhone to watch it in optimum conditions. Besides, and just as the App Of The Day Interstitial, you can set the minimum duration of the video as the ending of this duration will trigger a close button. Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  8. 8. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| Wanna integrate Appxperience plug-and-play solution to your app ? Nothing simplier ! The AppXperience framework, functional from iOS5 and also supporting the iPhone 5 resolution, is available on GitHub or CocoaPods, and comes with a full documentation (available both online and offline) to help you through the whole implementation process. Once the integration is completed, you’ll have all our formats in your app! Yes, it’s as simple as it sounds, really ! You’d love to recommend and promote apps to your users but you want to do it your way? You’re looking to monetize your mobile website ? Just use our web services to receive all our campaigns, and use them the way YOU want. Get our JSON flux and benefit from our flows of campaigns and stateof-the-art algorithm. Click here to download the GitHub .zip ! Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  9. 9. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| Manage monitor Just log in to our back-office and manage everything from there : choose the right products for your app, customize them in your own style, set the different duration parameters and... watch your revenues growing ! You have now a full set of ads running within your app ? Your campaigns reached a steady speed ? Track every single evolution with our set of analytical and statistical tools: refine parameters to get the most accurate reports and adjust your campaigns and / or in-app ads accordingly ! Advertisers, you have all your visuals ready? Upload your language-targeted or default creatives to our back-office platform, define your campaign parameters and... welcome your new users ! Switch roles Advertisers, you want to monetize the new users you acquired with Appxperience? Publishers, you’d like to use the revenues generated to promote your app to the world? Well, that’s not an issue! You can do both from the exact same platform ! Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  10. 10. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| How To get a demo You just have to send us an email at demo@appxperience.com or fill in the form on the next page. We will send you back a personal API key to use the demo on an iPhone. To complete the process, you will have to download the demo on your iPhone (compatible since iOS 4.3) and to install it. Add the demo API key and there you go ! You enjoyed using our demo ? Register to AppXperience.com at this address and we will give you immediate access to the AppXperience Back Office. Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +
  11. 11. recowall | Offerpage | banners | Dynamic interstitial | full screen | video | sdk & web services | back office | demo | banners| demo| You want to learn more about us ? Send us your details and we’ll answer ! Your name on the AppStore Twitter Account Email Address You Develop For ... iOS Android Windows Phone Other(s) Your Apps Anything To Add ? Contacts Alexandra Palacci Twitter alexandra@appxperience.com /AppXperience LinkedIn /appxperience Google + /AppXperience Facebook /AppXperience Clémence Lunard clemence@appxperience.com +

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