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AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
AppXperience Presentation
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AppXperience Presentation

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Appxperience is a premium app network, offering a user-friendly and developer-friendly approach to app promotion and monetization. …

Appxperience is a premium app network, offering a user-friendly and developer-friendly approach to app promotion and monetization.

1. User-friendly concept: App discovery
Our seven exclusive and customizable ad units provide users with relevant and personalized recommendations on other apps to download. The recommended apps are either:
- genuinely chosen by the publisher himself, who can write about his own favorite apps, share with his users his latest discoveries or cross-promote his apps or/and
- selected by our optimization algorithm, that promotes the right app to the right user.
2. Developer-friendly system: Self-management & Transparency.
- One "ready-to-use" SDK, very easy to integrate, gives access to as much as seven ad units including: our exclusive recommendation wall and offerpage formats, video, interstitials, banners,…
- One single cloud platform lets developers manage themselves the whole marketing process of their app, i.e define their user acquisition strategy (targeting, pricing,...), create and manage their campaign, customize their monetization tools and monitor performance and results.

Users get a new reliable app discovery channel, advertisers only acquire the loyal users they target, publishers grow revenues and retention, and developers can spend the time and money saved in the development of their next hit-breaker app!

Published in: Marketing, Technology, Design
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Transcript

  • 1. DEVELOPER’S EXPECTATIONS… Fantastic Innovative USER EXPERIENCE CONCEPT Amazing DESIGN Hit-Breaker APPLICATION Meanwhile, in reality…
  • 2. … VERSUS REALITY 60% of apps have never been downloaded On the million of apps available on the AppStore, only 1038 ever reached the Top 10 Advertising an app is essential to grow audience
  • 3. …Earns this % of revenues This % of apps… 1% 19% 80% The 1% ($269,230 per app) 36% The Middle-Class ($24,696 per app) The (Very) Long Tail ($288 per app) 61% 3% Source: « The Average App », Dave Addey blog
  • 4. Apps Sorted By Price Options to make revenues ? IN-APP PURCHASES IN-APP ADVERTISING Including in-app ads is essential to monetize userbase
  • 5. Current State: FRUSTRATION USERS DEVELOPERS STORES Non-targeted ads + Poor quality ad units Lack of transparency + Lack of efficiency In-app solutions placing revenues over quality = Low usage risk Churn Negative ratings = Loss of control High costs Low revenues = “Farewell, my friend!” Appgratis StartApp & friends
  • 6. What We Do & How We Do It
  • 7. In-App Marketing: Everyone Loves It ! The first app-only distribution and monetization platform : Created for DEVELOPERS… …Focusing on App Users App promotion & app discovery Promotion, retention, monetization & blended together in a range of analysis made simple and smooth exclusive ad units to offer users what with a “do-it-all-yourself” solution they need : a free and reliable way to discover new app
  • 8. A Unique App Discovery Unit PUBLISHERS USERS ADVERTISERS - Are looking to grow revenues - Face an app discovery issue - Are looking to grow audience - Want to enhance the UX - Love app recommendations - with LTV users - Know their audience - Trust apps they like - Need engaging ads AppXperience turns apps into the new App Discovery channel by allowing publishers to provide relevant, personalized and user-focused app recommendations to their users.
  • 9. Enhancing The UX With App Recommendations DEVELOPERS OUR ALGORITHM Create their own in-app store where they can highlight and recommend their favorite apps to their users. Provides relevant, userfocused and personalized app recommendations
  • 10. A Unique App Discovery Unit What is it? - An exclusive, innovative and 100% How it works - It’s an independent page within an app, 100% customizable. non-intrusive monetization unit. - The apps recommended are ordered - An app discovery tool, where by sections, either picked amongst publishers genuinely recommend our automatically-generated other apps to their users. thematical sections or created by the publisher. - The qualitative way to make revenues while enhancing the user experience with valuable content. - For every app they choose to highlight, publishers can write their own app recommendations through our sticky notes!
  • 11. A Unique App Discovery Unit
  • 12. A Unique App Discovery Unit
  • 13. - it appears when a user clicks on a section from the Recommendation Wall. (cf example on the page before : en italique) - it can be implemented as a standalone format displaying only the Appchoice section blabla The Exclusive ‘All-At-Once’ Unit What is it? How it works The Offerpage is displayed in two - A one-page format, displaying one app category of the recommendation wall - Users view all apps of the category on the same page, and can smoothly surf from one to another to download the ones he likes the most events: - it appears when a user clicks on a section from the Offerwall (cf. page before) - it can be implemented as a standalone format (in a pop-up or non-intruisive mode) displaying only the Appchoice section (sponsored apps )
  • 14. The Exclusive ‘All-At-Once’ Unit
  • 15. It's only displays sponsored app campaigns from the Appxperience's network The ‘App Of The Day’ What is it? - The dynamic interstitial falls midway between a high-quality-content format and an optimized monetization solution - It only displays sponsored apps campaigns from the AppXperience’s network - Including up to three imges and a text description, its unique design aims at maximizing interactivity and user engagement How it works It's 100% customizable : - Publishers customize the header ("App of the day" in the picture) and can add their own personal touch ("The app we recommend you is...") - Advertisers can write their own description of the app they want to promote.
  • 16. The ‘App Of The Day’
  • 17. Full-screen interstitials and static banners, for advertisers to show the talent of their graphic teams Our SDK wouldn’t be All-T ime Classics complete if it didn’t Full-screen interstitials and static banners, include… for advertisers to show the talent of their graphic teams MP4 Video Player Revisited Banners The super-powerful ad units driving No visual is needed, all information are conversions much higher! automatically retrieved from the Appstore, in a cool and great design
  • 18. Rich Media Interstitial
  • 19. Traditional Ad Units Full-screen Interstitial Dynamic Banner Static Banner
  • 20. One Cloud Full Control One SDK 7 Ad Units Access our seven ad units via a single SDK available as a ready-to-use solution on Cocoapods or on GitHub. A single platform to: - manage your user acquisition strategy - customize your monetization tools - analyze results and monitor revenues
  • 21. The AppXperience functional from iOS5 framework, and also supporting the iPhone 5 resolution, is available on GitHub or CocoaPods, and comes with a full documentation (available both online and offline) to help publishers through the whole implementation process. We also provide an alternative to the classic SDK. Publishers can also use our web services to receive all our campaigns, and use them the way THEY see fit. AppXperience’s Web Services are available as JSON flux.
  • 22. Parameter Your Campaign
  • 23. Upload Your Visuals
  • 24. Customize Your Ad Units
  • 25. Interact With Your Users
  • 26. TARGETED ADS ENHANCED EXPERIENCE USERS PREMIUM TARGETED TRAFFIC ADVERTISERS PUBLISHERS REVENUES
  • 27. Enhanced experience 😃 Targeted Customers 🎯 AppXperience connects a supply to a demand. Advertisers can target the right user, at the right time, significantly increasing the efficiency of their campaigns. Thanks to our non-intrusive, qualitative and innovative products, users benefit from a new App discovery channel, allowing them to see apps & ads relevant to their interests. Accrued Efficiency 👍 Developers manage everything from our onecloud-fits-all platform, as publishers or/and as advertisers. Benefits for everyone Increased revenues 💰 AppXperience’s unique products encourage users to download new apps, generating extra-revenues for publishers. Real-time Results 📊 Our statistical and analytical tools allow you to analyze your campaigns and in-app advertising in real-time and optimize the management accordingly.
  • 28. APPXPERIENCE BENEFITS FROM THE EXPERTISE AND LARGE ADVERTISER NETWORK OF HER SISTER-COMPANY ADXPERIENCE. AdXperience is a one-stop-shop media trading desk that has developed its own DSP and RTB technology to be connected to all major traffic sources, get the wider source of data, analyze it in real-time and boost performance. The young start-up has grown very fast and is known today as one of the leading international player in the mobile advertising industry.
  • 29. Find us on Twitter Connect with us on LinkedIn Watch our video on Youtube Join us on Facebook Hang Out with us on Google+

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