Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionsWhy Go Mobile?Mobile technology is transforming the overall landscape of business today. Many compa-nies have already embraced mobile solutions and are reaping the rewards of remaining onthe cutting edge. Will your company remain competitive in our mobile world? See the fol-lowing pages to learn more about why you should go mobile. Mobile Usage statistics vs. Compare a mobile site i Does it really matter?
Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionsMobile StatiSticS Consumers are increasingly relying 2011 on mobile technology for all of their 57% needs. As such, smartphone usage continues to grow at an astonishing rate, while all other mediums heavily decline. These statistics represent 2010 2011 only a small portion of the growth mobile searches have grown of mobile users would not recommend being reported: by 4x since 20101. a business without a mobile site2. by 2013 97% =40more people will access the internet of mobile users search for local 40 mobile devices are purchasedfrom their phones than from their content and businesses4. each minute around the globe5.computers3.1 Gartner, 20102 Compuware, “What Users Want From Mobile,” 20113 Gartner, 20104 Google, “The Mobile Movement: Understanding Smartphone Users,” 20115 Cisco, 2011
Why Go Mobile? AppVault Solutions Q&A ContactMobile Solutionsyour Site vS. a Mobile Site • Not formatted for mobile devices. • Rich user experience, optimized for mobile • Navigation is devices. difficult and time consuming. • Navigation is smooth and user friendly. • Some functionality is lost. • Full functionality allows for dynamic • Loading times are site usage. long. • Quick loading times • Small buttons make for user convenience. navigation difficult. • Seamless user experience on every device.
Why Go Mobile? AppVault Solutions Q&A ContactMobile Solutions DoeS it really Matter? The ability to access your desktop site on a mobile phone doesn’t mean that your site is mobile-friendly. Mobile sites are specifically designed for the needs of mobile users by optimizing the The unprecedented, dizzying touchscreen’s size and format for smooth navigation. A mobile site pace of mobile technology will help your business stay connected with consumers, no matter advancement and consumer what devices they use. adoption will make mobile the most disruptive mass medium, with wide-ranging effects for both advertisers and consumers. Its unique functionality, 24-hour access and engaging interface Brands that aren’t embracing mobile, that aren’t there in the have created the potential for moments that matter to people, are basically sending the more effective and efficient message that they don’t want to be in people’s lives. The advertising than ever before. results we’ve seen when we’ve enabled our clients’ brands The best starting point for most through mobile-optimized websites and search optimization brands is to invest in a tell us that mobile is the preferred channel of engagement for mobile-optimized site. a fast-growing number of consumers. Paul Gelb, VP Mobile Practice Lead —Chia Chen Razorfish SVP, Mobile Practice Director, Digitas
Why Go Mobile? AppVault Solutions Q&A ContactMobile Solutionsappvault SolutionSAppVault offers state-of-the-art mobile solutions for businesses of all types and sizes. Our mobile sitesallow your company to retain the branding of your desktop site while incorporating our mobile-enhancedfunctionality. Each feature includes a variety of customization options, and AppVault’s client services teamis dedicated to helping meet the needs of your company.cuttinG eDGe featureS eStabliSheD SucceSSOur solutions are on the cutting edge of mobile There are hundreds of companies already using andtechnology, providing top notch features that benefiting from AppVault’s mobile platform. Fromimprove the mobile form and function of your large national companies to small and mid sized localsite and make the user experience as simple and business, our solutions have a proven track record ofstreamlined as possible. success. Features Mobile Site exaMpleS
Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionsfeatureS Mobile application SeaMleSS inteGration Jobseekers are constantly on-the-go. You’ve worked hard to build your With our solutions, jobseekers can company’s identity across all channels. apply to open positions directly from We help ensure that the look and feel their mobile devices in seconds. of your mobile site is consistent with your traditional website and other branded materials. eaSy acceSS faSt loaDinG By using SMS and/or QR Codes, Your users don’t have the time to users are able to access your mobile wait around for your site to load. Our site quickly & easily. SMS Codes also mobile solution ensures fast loading provide additional mobile touchpoint times across all mobile devices and branding opportunities. data plan carriers. uSability eaSy upDateS Our sites are designed with mobile We will work with you to keep your users in mind. Easy navigation, full site up-to-date and displaying all of functionality, and mobile screen the latest information for and about formats make the sites easy to use. your site.
Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionsexaMpleSWe are currently providing our mobile sites to hundreds of businesses of allsizes and across all industries. Below are just a few examples of companiesthat are currently using our mobile platform: Text Text Text FedExJobs Hertz OregonITJobs to 424242 to 424242 to 424242 Text Text DirectTVJobs Chevron to 424242 to 424242
Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionsQ&a COMMON QUESTiONS ABOUT MOBiLEQ: My site shows up on my phone. That means Q: We built a mobile app. That’s the same thing, isn’t it?it’s mobile-friendly, right? A: Mobile apps can be an important part of your mobileA: Not necessarily. Most sites will show up on a strategy, but the fact is, they are not a replacement for asmartphone, but unless they have been designed with mobile-friendly site. Apps are platform-specific and take amobile in mind they won’t provide a great user experience. lot of work to update. A mobile site, however, will work onA truly mobile-friendly site is tailored to the needs of mobile any mobile device with a browser. And, when you want tousers and the capabilities of mobile devices. update content, it’s much simpler to do it quickly. Q: How do I know if a mobile site will help my business?Q: I can’t afford to build a mobile site. Can it wait? A: The statistics are compelling, but it’s understandable thatA: Sure it can wait…if you’re willing to risk missing out on you’d like to know for certain if a mobile site will drivea ton of business. Soon, more people will be accessing the business for you. Luckily, it’s not an all-or-nothing thing. Youinternet from mobile devices than desktop computers1. By can experiment with a single mobile landing page and see2015, mobile commerce will reach $119 billion worldwide2. how it performs before committing. it’s a relatively smallCan you afford to wait while your competitors beat you to investment and will provide learning you can leverage whenthe punch? you build a full mobile site.1. Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010and Beyond: A New Balance,” 20102. Forrester Research via Google, “What Users Want from Mobile,” July 2011 Q: As a primarily local business, do I need this? A: Mobile is very important for local businesses.Q: I’ve already invested in mobile ads. Isn’t that enough? When your customers are out and about, they couldA: Mobile ads are a great advertising solution because they be looking for the closest business of your type, fromreach consumers in a targeted and efficient way. But imag- gas stations and restaurants to legal or medical help.ine this: a customer has just clicked on your mobile search in fact 95% of smartphone users have looked for localad and reaches your…desktop site. They have a negative information on their phones4.experience, and it leaves them with a bad feeling about your 4. Google, “The Mobile Movement: Understanding Smartphone Users,” 2011business. in short, if you run mobile ads that lead to a non-mobile-friendly site, you’ve only done half the job.
Why Go Mobile? AppVault Solutions Q&A ContactMobile SolutionscontactFor questions or more information, please feelfree to contact our sales team at any time:Name: Keith DouglasPhone: 678.978.4125Email: email@example.com
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