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How Augmented Reality is Shaping the Future of Mobility?
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How Augmented Reality is Shaping the Future of Mobility?


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Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera …

Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.

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  • 1. Augmented Reality Augmented Reality
  • 2. What is Augmented Reality?
  • 4. Augment ­make (something) greater by adding to it; increase. So,
  • 5. Computer Generated Data/Graphic (Augment) + Real Scene (Reality) = Augmented Reality
  • 6. Xbox kinect Eg.
  • 7. HagenDazz AR App
  • 8. Google Glass Google glass
  • 9. Best Example?
  • 10. The best example!
  • 11. Augmented Reality How it Works ● Pick a real world scene ● Add your virtual object in it ● Delete real world objects ● Not virtual reality since enviornment is real
  • 12. History 1966 1990 Invented Head­Mounted Display, which was the first step in making AR a possibility Coined the term “Augmented Reality” Prof. Ivan Sutherland Prof. Tom Caudell
  • 13. Present AR Mobile App Revenue By 2014 Source: juniper research
  • 14. Games which accounted for more than 40% of AR downloads in 2013 will continue to deliver the largest revenue stream for the foreseeable future
  • 15. But with AR increasingly deployed within mainstream lifestyle, enterprise and general entertainment applications, each of these sectors should achieve annual mobile AR revenues in excess of $1 billion within 5­6 years
  • 16. Augmented Reality Application Domains ➔Retail & Commerce ➔Automotive & Tourism ➔Print, Media & Entertainment ➔Enterprise & Industrial ➔Military & Government ➔Urban & Architecture ➔Education & Learning ➔Training & Maintenance ➔Health & Recreation ➔Branding & Marketing
  • 17. Retail & Commerce
  • 18. Automotive & Tourism
  • 19. Print, Media & E ntertainment
  • 20. Enterprise & Industrial
  • 21. Military & Government
  • 22. Urban & Architecture
  • 23. Education & Learning
  • 24. Training & Maintainence
  • 25. Health & R ecreation
  • 26. Branding & Marketing
  • 27. Soo Much, We'll see In The Future ...
  • 28. by Google is much about AR Source: Aisle411
  • 29. Source: Gartner Augmented Reality Will Become An Important Workplace Tool. & Has Broad Business Potential
  • 30. Over 2.5 billion Mobile Augmented Reality Apps to Be Installed Per Annum by 2017 Source: juniperresearch
  • 31. Global mobile augmented reality (AR) market size in 2013 and 2018 (in millions of users) Source: statista
  • 32. Sample AppStudioz Case Examples around Augmented Reality­addressing business pain points across the industry
  • 33. StyleMatch ● Clients' background: One of the leading e­commerce companies of Australia ● Business Challenges: To over come the problem of consumers who want to online SEARCH­TRY­BUY the latest fashion from boutique retailers and global brands anytime, anywhere ● Business outcome: – Fully interactive mobile fashion styling and shopping app, – User can change and edit the background – An E­Commerce platform(where an user can select and shop) – User can mix & match outfits and share them to different social networks – User can competite with friends and others – Best of all – user can try before buying using virtual changing room
  • 34. Night Life guide to find nearby bars and clubs in real­time ● Clients' background: One of the leading liquor company of USA ● Business Challenges: To over come the problems faced by the user while locating the nearest pub/bars ● Business outcome: – Interactive venue pages display real­time photos and feedback from users recently visited and are currently partying. – Helps the user to locate the nearest pubs/bars – Helps the user locate friends in the nearest bar/pub – Lets the user share pictures among friends – Gives a notification if anyone upload picture – User can recieve daily updates on best deals and offers
  • 35. References ● Mashable ● Jupiter Research ● Gartner ● Statistia ● Aisle 411
  • 36. @appstudioz