Augmented Reality 
Augmented Reality
What is 
Augmented Reality?
MASHABLE, BOB AL-GREENE
Augment ­make 
(something) 
greater by adding to it; increase. 
So,
Computer Generated Data/Graphic (Augment) 
+ 
Real Scene (Reality) 
= 
Augmented Reality
Xbox kinect 
Eg.
HagenDazz AR App
Google Glass 
Google glass
The best example!
Augmented Reality How it Works 
● Pick a real world scene 
● Add your virtual object in it 
● Delete real world objects 
●...
History 
1966 
1990 
Invented Head­Mounted 
Display, which was the first step 
in making AR a possibility 
Coined the term...
Present 
AR Mobile 
App 
Revenue 
By 2014 
Source: juniper research
Games which accounted for more than 
40% of AR downloads in 2013 will 
continue to deliver the largest revenue 
stream for...
But with AR increasingly deployed within 
mainstream lifestyle, enterprise and 
general entertainment applications, each 
...
Augmented Reality Application Domains 
➔Retail & Commerce 
➔Automotive & Tourism 
➔Print, Media & Entertainment 
➔Enterpri...
Retail & Commerce
Automotive & Tourism
Print, Media & E ntertainment
Enterprise & Industrial
Military & Government
Urban & Architecture
Education & Learning
Training & Maintainence
Health & R ecreation
Branding & Marketing
Soo Much, We'll see In 
The Future ...
by Google is much about AR 
Source: Aisle411
Source: Gartner 
Augmented Reality Will 
Become An Important 
Workplace Tool. 
& 
Has Broad Business 
Potential
Over 2.5 billion 
Mobile Augmented 
Reality Apps to Be 
Installed Per Annum 
by 2017 
Source: juniperresearch
Global mobile augmented reality (AR) market size in 2013 
and 2018 (in millions of users) 
Source: statista
Sample AppStudioz Case Examples around 
Augmented Reality­addressing 
business pain 
points across the industry
StyleMatch 
● Clients' background: One of the leading e­commerce 
companies of Australia 
● Business Challenges: To over c...
Night Life guide to find nearby bars and clubs in real­time 
● Clients' background: One of the leading liquor 
company of ...
References 
● Mashable 
● Jupiter Research 
● Gartner 
● Statistia 
● Aisle 411
www.AppStudioz.com 
www.facebook.com/appstudioz @appstudioz 
www.pinterest.com/AppStudiozApps/ 
www.linkedin.com/company/a...
How Augmented Reality is Shaping the Future of Mobility?
How Augmented Reality is Shaping the Future of Mobility?
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How Augmented Reality is Shaping the Future of Mobility?

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Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.

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How Augmented Reality is Shaping the Future of Mobility?

  1. 1. Augmented Reality Augmented Reality
  2. 2. What is Augmented Reality?
  3. 3. MASHABLE, BOB AL-GREENE
  4. 4. Augment ­make (something) greater by adding to it; increase. So,
  5. 5. Computer Generated Data/Graphic (Augment) + Real Scene (Reality) = Augmented Reality
  6. 6. Xbox kinect Eg.
  7. 7. HagenDazz AR App
  8. 8. Google Glass Google glass
  9. 9. Best Example?
  10. 10. The best example!
  11. 11. Augmented Reality How it Works ● Pick a real world scene ● Add your virtual object in it ● Delete real world objects ● Not virtual reality since enviornment is real
  12. 12. History 1966 1990 Invented Head­Mounted Display, which was the first step in making AR a possibility Coined the term “Augmented Reality” Prof. Ivan Sutherland Prof. Tom Caudell
  13. 13. Present AR Mobile App Revenue By 2014 Source: juniper research
  14. 14. Games which accounted for more than 40% of AR downloads in 2013 will continue to deliver the largest revenue stream for the foreseeable future
  15. 15. But with AR increasingly deployed within mainstream lifestyle, enterprise and general entertainment applications, each of these sectors should achieve annual mobile AR revenues in excess of $1 billion within 5­6 years
  16. 16. Augmented Reality Application Domains ➔Retail & Commerce ➔Automotive & Tourism ➔Print, Media & Entertainment ➔Enterprise & Industrial ➔Military & Government ➔Urban & Architecture ➔Education & Learning ➔Training & Maintenance ➔Health & Recreation ➔Branding & Marketing
  17. 17. Retail & Commerce
  18. 18. Automotive & Tourism
  19. 19. Print, Media & E ntertainment
  20. 20. Enterprise & Industrial
  21. 21. Military & Government
  22. 22. Urban & Architecture
  23. 23. Education & Learning
  24. 24. Training & Maintainence
  25. 25. Health & R ecreation
  26. 26. Branding & Marketing
  27. 27. Soo Much, We'll see In The Future ...
  28. 28. by Google is much about AR Source: Aisle411
  29. 29. Source: Gartner Augmented Reality Will Become An Important Workplace Tool. & Has Broad Business Potential
  30. 30. Over 2.5 billion Mobile Augmented Reality Apps to Be Installed Per Annum by 2017 Source: juniperresearch
  31. 31. Global mobile augmented reality (AR) market size in 2013 and 2018 (in millions of users) Source: statista
  32. 32. Sample AppStudioz Case Examples around Augmented Reality­addressing business pain points across the industry
  33. 33. StyleMatch ● Clients' background: One of the leading e­commerce companies of Australia ● Business Challenges: To over come the problem of consumers who want to online SEARCH­TRY­BUY the latest fashion from boutique retailers and global brands anytime, anywhere ● Business outcome: – Fully interactive mobile fashion styling and shopping app, – User can change and edit the background – An E­Commerce platform(where an user can select and shop) – User can mix & match outfits and share them to different social networks – User can competite with friends and others – Best of all – user can try before buying using virtual changing room
  34. 34. Night Life guide to find nearby bars and clubs in real­time ● Clients' background: One of the leading liquor company of USA ● Business Challenges: To over come the problems faced by the user while locating the nearest pub/bars ● Business outcome: – Interactive venue pages display real­time photos and feedback from users recently visited and are currently partying. – Helps the user to locate the nearest pubs/bars – Helps the user locate friends in the nearest bar/pub – Lets the user share pictures among friends – Gives a notification if anyone upload picture – User can recieve daily updates on best deals and offers
  35. 35. References ● Mashable ● Jupiter Research ● Gartner ● Statistia ● Aisle 411
  36. 36. www.AppStudioz.com www.facebook.com/appstudioz @appstudioz www.pinterest.com/AppStudiozApps/ www.linkedin.com/company/appstudioz www.behance.net/AppStudioz

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